2022 Winners releases
BRAZIL TAKES HOME 22 STATUES AT 2022 LONDON INTERNATIONAL AWARDS
18 October 2022BRAZIL TAKES HOME 22 STATUES
AT 2022 LONDON INTERNATIONAL AWARDS
Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 Winners from across 27 disciplines.
Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
Karan Novas, Partner and Chief Creative Officer at Tulom, São Paulo and juror on the inaugural Creativity In PR Jury stated, “What an incredible experience it was to participate in the jury, one of the largest and most prestigious festivals of creativity and advertising in the world. Last week, I met in Las Vegas with some of the most respected professionals in the field to judge works of the Creativity in PR category, analyzing, debating and defining the trophy-worthy cases among 350 entries. There is no doubt how being in person with people from different cultures, backgrounds and world views contributes absurdly to a more plural perception of creativity, business and life. And I was fortunate to have, in addition to professionals, sensational people together on this journey that lasted long hours and long days – but that ended up being rewarding far beyond the judging.”
On judging LIA, Marina Erthal, Creative Director at R/GA, São Paulo and LIA Digital and Social Media & Influencers Juror commented, “Not even a copywriter can put into words the opportunity of being part of LIA Digital, Social Media & Influencers jury. It was an awesome, rich and thoughtful experience that brought us debates, lots of learnings, and a team that became friends for life, in a stratosphere really well organized that made us feel comfortable and at home, even in Vegas. Thank you, LIA for the opportunity and to be so careful choosing the judges, such amazing people. I came back home inspired to do more. Was one of the most inspiring and amazing opportunities for me. See you soon!”
Brazil scores 22 Statues at LIA 2022 – two Gold, three Silver and 17 Bronze, they also attained 13 Finalist.
DAVID, São Paulo, were awarded 11 Statues and three Finalists for their work for Burger King by four different juries:
• Gold - Integration - Gaming for Burger King titled “Burger Glitch”
• Silver - Non-Traditional - Creativity in Commerce for Burger King Brasil titled “The Impossible Combo”
• Bronze - Non-Traditional - Retail for Burger King Brasil titled “The Impossible Combo”
• Bronze - Ambient & Activation - Creativity in Commerce for Burger King Brasil titled “The Impossible Combo”
• Bronze - Ambient & Activation - Direct Marketing - Consumer for Burger King titled “Burger Glitch”
• Bronze - Ambient & Activation - Gaming for Burger King titled “Burger Glitch”
• Bronze - Ambient & Activation - Retail for Burger King titled “Burger Glitch”
• Bronze - Ambient & Activation - Retail for Burger King Brasil titled “The Impossible Combo”
• Bronze - Digital - Use of Social Media for Burger King titled “Duet Delivery”
• Bronze - Non-Traditional - Creativity in Commerce for Burger King titled “Duet Delivery”
• Bronze - Social Media & Influencers - Use of TikTok for Burger King titled “Duet Delivery”
• Finalist - Digital - Retail for Burger King titled “Duet Delivery”
• Finalist - Non-Traditional - Retail for Burger King titled “Duet Delivery”
• Finalist - Social Media & Influencers - Innovative Use of Social for Burger King titled “Duet Delivery”
• Gold - Integration - Gaming for Burger King titled “Burger Glitch”
• Silver - Non-Traditional - Creativity in Commerce for Burger King Brasil titled “The Impossible Combo”
• Bronze - Non-Traditional - Retail for Burger King Brasil titled “The Impossible Combo”
• Bronze - Ambient & Activation - Creativity in Commerce for Burger King Brasil titled “The Impossible Combo”
• Bronze - Ambient & Activation - Direct Marketing - Consumer for Burger King titled “Burger Glitch”
• Bronze - Ambient & Activation - Gaming for Burger King titled “Burger Glitch”
• Bronze - Ambient & Activation - Retail for Burger King titled “Burger Glitch”
• Bronze - Ambient & Activation - Retail for Burger King Brasil titled “The Impossible Combo”
• Bronze - Digital - Use of Social Media for Burger King titled “Duet Delivery”
• Bronze - Non-Traditional - Creativity in Commerce for Burger King titled “Duet Delivery”
• Bronze - Social Media & Influencers - Use of TikTok for Burger King titled “Duet Delivery”
• Finalist - Digital - Retail for Burger King titled “Duet Delivery”
• Finalist - Non-Traditional - Retail for Burger King titled “Duet Delivery”
• Finalist - Social Media & Influencers - Innovative Use of Social for Burger King titled “Duet Delivery”
WMcCann, Rio de Janeiro won the only other Gold LIA for Brazil.
• Gold - Evolution - Media Creativity for L´Oreal titled “Paywall Down”
• Bronze - Digital - Banners for L'Oréal Paris titled “Paywall Down”
• Finalist - Evolution - Media Innovation for L´Oreal titled “Paywall Down”
• Gold - Evolution - Media Creativity for L´Oreal titled “Paywall Down”
• Bronze - Digital - Banners for L'Oréal Paris titled “Paywall Down”
• Finalist - Evolution - Media Innovation for L´Oreal titled “Paywall Down”
Additional Winners from Brazil include (in alphabetical order):
FCB Health, São Paulo
• Bronze - Pharma & Medical - Craft - Animation for AbbVie titled “Atopics - Scorching Cold”
• Finalist - Pharma & Medical - Education and Services for AbbVie titled “Atopics - Scorching Cold”
• Bronze - Pharma & Medical - Craft - Animation for AbbVie titled “Atopics - Scorching Cold”
• Finalist - Pharma & Medical - Education and Services for AbbVie titled “Atopics - Scorching Cold”
Grey Brasil, São Paulo
• Bronze - Billboard - Best Use of Real Time Advertising for Volvo Cars Brasil titled “In Charge of Competition”
• Finalist - Online Film - Automotive for Volvo Cars Brasil titled “In Charge of Competition”
• Bronze - Billboard - Best Use of Real Time Advertising for Volvo Cars Brasil titled “In Charge of Competition”
• Finalist - Online Film - Automotive for Volvo Cars Brasil titled “In Charge of Competition”
Havas Health & You Brazil, Sao Paulo
• Silver - Pharma & Medical - Devices and Diagnostics for Outcare titled “An Independent Station for Electro-Dependent Children”
• Bronze - Health & Wellness - Innovation for IDverse titled “Design that Save
Lives”
• Silver - Pharma & Medical - Devices and Diagnostics for Outcare titled “An Independent Station for Electro-Dependent Children”
• Bronze - Health & Wellness - Innovation for IDverse titled “Design that Save
Lives”
McCann Health São Paulo, São Paulo
• Bronze - Health & Wellness - Homeopathic/Natural Remedies Campaign for Ease Labs titled “Orange", "Blue", "Purple", "Blue Orange", "Blue Purple", "Green”
• Bronze - Health & Wellness - Craft - Production Design for Mother's Milk Donation - Glass Bottle Campaign
• Finalist - Design - Use of Photography Campaign for Ease Labs titled “Orange", "Blue", "Purple", "Blue Orange", "Blue Purple", "Green”
• Finalist - Health & Wellness - Product Design for Mother's Milk Donation - Glass Bottle Campaign
• Bronze - Health & Wellness - Homeopathic/Natural Remedies Campaign for Ease Labs titled “Orange", "Blue", "Purple", "Blue Orange", "Blue Purple", "Green”
• Bronze - Health & Wellness - Craft - Production Design for Mother's Milk Donation - Glass Bottle Campaign
• Finalist - Design - Use of Photography Campaign for Ease Labs titled “Orange", "Blue", "Purple", "Blue Orange", "Blue Purple", "Green”
• Finalist - Health & Wellness - Product Design for Mother's Milk Donation - Glass Bottle Campaign
Mirum Agency, Curitiba
• Silver - Digital - Media for Directv Go titled “The Pirate Match”
• Finalist - Digital - Branded Content for Directv Go titled “The Pirate Match”
• Silver - Digital - Media for Directv Go titled “The Pirate Match”
• Finalist - Digital - Branded Content for Directv Go titled “The Pirate Match”
Ogilvy Brasil, São Paulo
• Finalist - Evolution - Social Media for Magazine Luiza titled “Lu from Magalu”
• Finalist - Integration - Use of Social Media for Magazine Luiza titled “Lu from Magalu”
• Finalist - Evolution - Social Media for Magazine Luiza titled “Lu from Magalu”
• Finalist - Integration - Use of Social Media for Magazine Luiza titled “Lu from Magalu”
OLIVER / U-Studio, São Paulo
• Bronze - Music & Sound - Audio Branding for Rexona titled “Jojo Alarm Clock”
• Bronze - Music & Sound - Audio Branding for Rexona titled “Jojo Alarm Clock”
Ritmika Audio Arts, São Paulo
• Finalist - Creative Use of Data - Data Integration for Fertility Finder titled “Fertility Finder”
• Finalist - Creative Use of Data - Data Integration for Fertility Finder titled “Fertility Finder”
Soundthinkers, Porto Alegre
• Finalist - Music & Sound - Audio Branding for FIAT titled “The New FIAT Through Sound”
• Finalist - Music & Sound - Audio Branding for FIAT titled “The New FIAT Through Sound”
TracyLocke Brasil, São Paulo
• Bronze - Non-Traditional - Sports for Centauro titled “The Uniform That Never Existed”
• Bronze - Non-Traditional - Sports for Centauro titled “The Uniform That Never Existed”
Barbara Levy, President of LIA, said: “Once again, the Brazilian agencies have shown tremendous talent across all media. They have winners in highly regulated media like Pharma & Medical to Gold Statues in Integration and Evolution. Which goes to show that the Brazilian advertising fraternity keeps going from strength to strength.”
In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.
Of The Year Winners will be Announced on 8th November.
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year 21 Grand LIAs were awarded:
Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”
alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”,”Wendy's”
DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”
Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”
Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”
L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
DDB México, México was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”
L&C New York, New York was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA titled “Despair No More”
Area 23, An IPG Health Company, New York was awarded the Health & Wellness - Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”
Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”
Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper titled “The Elections Edition”
McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical - Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”
alma DDB, Miami was awarded the Print Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”, “Wendy's”
VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”
FCB Chicago, Chicago was awarded the Radio & Audio Grand LIA for Walmart titled “Bedtime Stories”
L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”
###
Notes to the Editor:
London International Awards (LIA) is the Creative Awards for Creatives. We stand as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.
Barbara Levy, was the first woman to start and operate an International Awards Show honoring multiple media types. Now, 37 years later, the company is still the only International Awards Show completely owned and operated by a woman.
LIA’s mantra is that creativity is everything in the advertising, design and technology business in all forms of media. That is why each year, LIA assembles the most celebrated creatives in the industry together in Las Vegas to judge all the submitted work.
All jurors are required to be on-site in Las Vegas for all rounds of judging. Every juror on every judging panel sees every piece of work within every category of their competitions at the same time. There is no pre-judging or division of the work amongst the jury.
As a way to give back to the industry, LIA fully funds an educational program called Creative LIAisons at an approximate cost of $250,000 USD annually. The mission of Creative Liaisons is to develop, educate, inspire and grow young creative talent. The goal of this initiative is to be the elite standard in creative coaching.