2022 Winners releases

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GERMANY TAKES HOME 81 STATUES AT 2022 LONDON INTERNATIONAL AWARDS

18 October 2022

GERMANY TAKES HOME 81 STATUES AT 2022 LONDON INTERNATIONAL AWARDS

Scholz & Friends, Berlin takes home a Grand LIA
Serviceplan leads the Statue Count being Awarded 19 Statues
 
(New York,18th October, 2022) Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 Winners from across 27 disciplines.  
 
Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
 
Doerte Spengler-Ahrens, Managing Creative Director of JvM SAGA/Partner at Jung von Matt and LIA Non-Traditional Jury President stated, “LIA is one of the most prestigious awards. We have the best jurors. We have the best discussions and you learn a lot. We take it very seriously to find the best work. It gives LIA a certain currency which is highly ranked in the world.”
 
Armin Jochum, Founder and CCO at thjnk Germany and LIA Integration juror commented, "Sounds obvious, but it’s not. Laser focus on an outstanding idea, meticulous attention to detail, and the special energy that’s generated when you bring the right people together – that’s what leads to work that really stands out. The same is true of award shows. Thank you, LIA, for the luxury of bringing together a truly international jury and for putting quality above politics at all times. It is your tremendous passion and respect for the creative product that makes all the difference. And turns LIA into an exceptional jury experience."
 
LIA’s Annual judging has concluded. Germany scores one Grand LIA, 22 Gold, 26 Silver, 32 Bronze and 24 Finalists.  
 
In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.
 
Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look - The Life-Saving QR Design”. In addition, three different juries awarded them six statues for the same piece of work and two Bronze LIAs for their work produced for IWC Schaffhausen.
 
•    GRAND LIA - Health & Wellness Public Service/Social Responsibility for Johanniter titled “Anti Look - The Life-Saving QR Design”
•    Gold - Ambient & Activation - Best Use of Real Time Advertising for Johanniter titled “Anti Look – The Life-Saving QR Design”
•    Gold - Ambient & Activation - Health Care Services for Johanniter titled “Anti Look – The Life-Saving QR Design”
•    Gold - Ambient & Activation - Public Service/Social Responsibility for Johanniter titled “Anti Look – The Life-Saving QR Design”
•    Gold - Health & Wellness - Public Service/Social Responsibility for Johanniter titled “Anti Look – The Life-Saving QR Design”
•    Silver - Evolution - Augmented Reality for Johanniter titled “Anti Look – The Life-Saving QR Design”
•    Silver - Health & Wellness - Health Institutions for Johanniter titled “Anti Look – The Life-Saving QR Design”
•    Bronze - Production & Post-Production - Cinematography for IWC Schaffhausen titled “Born of a Dream – A Boy from San Mateo”
•    Bronze - Production & Post-Production - Cinematography for IWC Schaffhausen titled “Born of a Dream – A Man of the Future”

SERVICEPLAN Germany, Munich leads the way within the German tally winning five Gold, eight Silver, six Bronze Statues and attaining six Finalists:
•    Gold - Design - Art Direction for MINI titled “MINImalism”
•    Gold - Production & Post-Production - Cinematography for PENNY titled “The Wish”
•    Gold - Production & Post-Production - Direction for PENNY titled “The Wish”
•    Gold - Design - Product Design for Dot Pad titled “Dot Pad. The first smart tactile graphics display.”
•    Gold - Evolution - Product Innovation for Dot Pad titled “Dot Pad. The first smart tactile graphics display.”
•    Silver - Branded Entertainment - Scripted Short Film for PENNY titled “The Wish”
•    Silver - Design - Motion Graphics - Animation for Dash titled “Vision Plasticfree”
•    Silver - Music & Sound - Music Adaptation - Song for PENNY titled “The Wish”
•    Silver - Print - Art Direction Campaign for MINI - MINImalism Campaign titled “Park Distance Control", "Adaptive Led Headlights", "Parking Assistant", "Adaptive Cruise Control", "All4 Wheel Drive", "Folding Wing Mirrors With Auto Dimming”
•    Silver - Print - Use of Illustration Campaign for MINI - MINImalism Campaign titled “Park Distance Control", "Adaptive Led Headlights", "Parking Assistant", "Adaptive Cruise Control", "All4 Wheel Drive", "Folding Wing Mirrors With Auto Dimming”
•    Silver - Production & Post-Production - Editing for PENNY titled “The Wish”
•    Silver - Production & Post-Production - Performance/Casting for PENNY titled “The Wish”
•    Silver - Transformative Business Impact - Specific Sector Innovations for Dot Incorporation titled “Dot Go. The first object interaction app for the visually impaired.”
•    Bronze - Digital - Apps for Dot Incorporation titled “Dot Go. The first object interaction app for the visually impaired.”
•    Bronze - Health & Wellness - Public Service/Social Responsibility for Gruner + Jahr Deutschland / Stern titled “Dyslexia Unetided”
•    Bronze - Health & Wellness - Craft - Copywriting for Gruner + Jahr Deutschland / Stern titled “Dyslexia Unetided”
•    Bronze - Print - Consumer Campaign for MINI – MINImalism Campaign
•    Bronze - TV/Cinema - Zeitgeist for PENNY titled “The Wish”
•    Bronze - Health & Wellness - Tech and Personal Devices for Dot Pad titled “Dot Pad. The first smart tactile graphics display.”
•    Finalist - Health & Wellness - Innovation for Dot Pad titled “Dot Pad. The first smart tactile graphics display.”
•    Finalist - Digital - Animation/Motion Graphics for Dash titled “Vision Plasticfree”
•    Finalist - Digital - Copywriting for Gruner + Jahr Deutschland / Stern titled “Dyslexia Unetided”
•    Finalist - Digital - Technology & Tech Equipment for Dot Incorporation titled “Dot Go. The first object interaction app for the visually impaired.”
•    Finalist - Online Film - Retail for PENNY titled “The Wish”
•    Finalist - Package Design - Use of Typography for AROYA titled “Freedom Grams”

Additional Winners from Germany include (in alphabetical order):
 
Accenture Song Germany, Hamburg
•    Bronze - Radio & Audio - Script Writing for Deutsche Lufthansa titled “FlyNet - Fashion”
•    Bronze - Radio & Audio - Script Writing for Deutsche Lufthansa titled “FlyNet - Smart Home”
•    Bronze - Radio & Audio - Script Writing for Deutsche Lufthansa titled “FlyNet - The Million”
•    Bronze - Radio & Audio - Travel & Leisure for Deutsche Lufthansa titled “FlyNet - Smart Home”
•    Bronze - Radio & Audio - Travel & Leisure for Deutsche Lufthansa titled “FlyNet - The Million”
•    Bronze - Radio & Audio - Use of Music for Krombacher titled “Growling Creatures”
•    Finalist - Radio & Audio - Campaign for Deutsche Lufthansa - FlyNet Campaign - titled “Smart Home", "Fashion", "The Million”
•    Finalist - Radio & Audio - Humor for Deutsche Lufthansa titled “FlyNet - Fashion”
•    Finalist - Radio & Audio - Humor for Deutsche Lufthansa titled “FlyNet - Smart Home”
•    Finalist - Radio & Audio - Humor for Deutsche Lufthansa titled “FlyNet - The Million”
•    Finalist - Radio & Audio - Original Music for Krombacher titled “Growling Creatures”
•    Finalist - Radio & Audio - Retail for Salt & Silver titled “Seagull”
•    Finalist - Radio & Audio - Travel & Leisure for Deutsche Lufthansa titled “FlyNet - Fashion”
 
Atelier Brueckner, Stuttgart
•    Finalist - Design - Spatial Design for Museum of the Future titled “Journey of the Pioneers”
 
DDB Group Germany, Berlin
•    Gold - Creativity In PR - Public Service/Social Responsibility for Reporters Without Borders (RSF) titled “The Truth Wins”
•    Gold - Social Media & Influencers - Political for Reporters Without Borders (RSF) titled “The Truth Wins”
•    Silver - Creativity In PR - Social Media Platforms for Reporters Without Borders (RSF) titled “The Truth Wins”
•    Silver - Digital - Public Service/Social Responsibility for Reporters Without Borders (RSF) titled “The Truth Wins”
•    Silver - Digital - Use of Social Media for Reporters Without Borders (RSF) titled “The Truth Wins”
•    Silver - Social Media & Influencers - Public Service/Social Responsibility for Reporters Without Borders (RSF) titled “The Truth Wins”
 
Eugen Merher, Berlin
•    Silver - Production & Post-Production - New Director for PSA / Child Marriage in Latin America titled “Motociclista”
 
Grabarz & Partner, Hamburg
•    Bronze - Production & Post-Production - Production Design for Dr. Ing. h.c. F. Porsche titled “A Tale of Then and Now”
 
Havas Germany, Duesseldorf
•    Silver - Non-Traditional - Public Service/Social Responsibility for Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) titled “Staybl”
 
HEIMAT, Berlin
•    Bronze - Online Film - Humor for HORNBACH titled “Unleashed”
•    Bronze - TV/Cinema - Retail for HORNBACH titled “Unleashed”
 
Iconoclast Germany, Berlin
•    Gold - Production & Post-Production - Cinematography for WhatsApp titled “One”
•    Gold - Production & Post-Production - Direction for WhatsApp titled “One”
•    Gold - Production & Post-Production - Performance/Casting for WhatsApp titled “One”
•    Silver - Production & Post-Production - Editing for WhatsApp titled “One”
 
Jung von Matt, Hamburg
•    Gold - Non-Traditional - Media for Berliner Verkehrsbetriebe (BVG) - AöR titled “The BVG Hempticket – Come home, calm down.”
•    Gold - Non-Traditional - Travel & Leisure for Berliner Verkehrsbetriebe (BVG) - AöR titled “The BVG Hempticket – Come home, calm down.”
•    Silver - Creative Use of Data - Data Visualization for United Nations ActNow titled “The [uncertain] Four Seasons”
•    Silver - Print - Consumer Campaign for Hyundai - The Bigger Crash Campaign titled “Irma", "Katrina", "Jebi", "Hayian”
•    Bronze - Creativity In PR - Local/Regional Market for Berliner Verkehrsbetriebe (BVG) - AöR titled “The BVG Hempticket – Come home, calm down.”
•    Bronze - Creativity In The Metaverse - Craft – Visual for BMW Group titled “Joytopia”
•    Bronze - Digital - Visual Design for BMW Group titled “Joytopia”
•    Bronze - Music & Sound - Experiential Use of Music & Sound for United Nations ActNow titled “The [uncertain] Four Seasons”
•    Bronze - Print - Use of Photography Campaign for Hyundai - The Bigger Crash Campaign titled “Irma", "Katrina", "Jebi", "Hayian”
•    Bronze - Radio & Audio - Creative Use of Data for United Nations ActNow titled “The [uncertain] Four Seasons”
•    Finalist - Digital - Art Direction for BMW Group titled “Joytopia”
 
KNSK, Hamburg
•    Bronze - Health & Wellness - Insurance Campaign for Supplementary Dental Insurance from SIGNAL IDUNA - Better Have It Than Need It titled “Cat", "Beer", "Cork”
 
Leo Burnett, Frankfurt
•    Gold - Music & Sound - Use of Licensed Music for Samsung Galaxy S22 Ultra titled “The Spider and The Window”
•    Gold - Production & Post-Production - CGI Animation for Samsung Galaxy S22 Ultra titled “The Spider and The Window”
•    Gold - Production & Post-Production - Visual Effects for Samsung Galaxy S22 Ultra titled “The Spider and The Window”
•    Bronze - TV/Cinema - Technology & Tech Equipment for Samsung Galaxy S22 Ultra titled “The Spider and The Window”
•    Finalist - Digital - Animation/Motion Graphics for Samsung Galaxy S22 Ultra titled “The Spider and The Window”
•    Finalist - Online Film - Technology & Tech Equipment for Samsung Galaxy S22 Ultra titled “The Spider and The Window”
 
Loved/ thjnk, Hamburg
•    Finalist - Evolution - Media Creativity for Ohhh! Foundation titled “FAQ YOU - An Educational Revolution”
 
McCann, Frankfurt
•    Finalist - Radio & Audio - Performance/Casting for wish.com titled “Not Tears of Joy”
•    Finalist - Radio & Audio - Script Writing for wish.com titled “Not Tears of Joy”
 
McCann, Duesseldorf
•    Finalist - Music & Sound - Original Music with Lyrics for ALDI titled “Holy Night Shift”
 
MENSCH Kreativagentur, Munich
•    Gold - Health & Wellness - Public Service/Social Responsibility Campaign for Women's Emergency Hotline Munich - SPEAKUP titled “Natalia 1", "Nina", "Lena", "Natalia 2", "Shaking Up Society”
•    Silver - Online Film - Public Service/Social Responsibility Campaign for Women's Emergency Hotline Munich - SPEAKUP titled “Natalia 1", "Nina", "Lena", "Natalia 2", "Shaking Up Society”
 
Philipp und Keuntje, Hamburg
•    Bronze - Creative Use of Data - Data-Led Targeting for Laut gegen Nazis titled “HetzJaeger. Antifascist Algorithms.”
•    Bronze - Non-Traditional - Creative Use of Data for Laut gegen Nazis titled “HetzJaeger. Antifascist Algorithms.”
 
Publicis One Touch, Hamburg
•    Silver - Health & Wellness - Prototype for Nivea titled “Loving Touch”
 
Saatchi & Saatchi, Düsseldorf
•    Bronze - Production & Post-Production - Performance/Casting for Deutsche Telekom titled “The Choir Against Hate Speech”
•    Bronze - Design - Use of Illustration Campaign for WWF Germany titled “Saola Etienne Kiefer", "Tiger_Freehand_Profit", "Bosslogic", "Giant
Ibis_Vinzent_Britz", "Riverine Rabbit_Rocket_Wink", "Cross-River-Gorilla_Andres_Ribon”
•    Finalist - Creativity In The Metaverse - NFTs for WWF Germany titled “Non-Fungible Animals”
 
Seven.One AdFactory / Creative House, Unterfohring
•    Gold - Transformative Business Impact - Innovative Community Experience for Wines from the Flooded Wine Region 'Ahr' titled “#flutwein - Our
Worst Vintage”
•    Silver - Package Design - Special Editions Product Line for Wines from the Flooded Wine Region 'Ahr' titled “#flutwein - Our Worst Vintage”
•    Silver - Package Design - Sustainable Packaging Product Line for Wines from the Flooded Wine Region 'Ahr' titled “#flutwein - Our Worst Vintage”
•    Finalist - Creativity In PR - Crisis Management - Reactive for Wines from the Flooded Wine Region 'Ahr' titled “#flutwein - Our Worst Vintage”
•    Finalist - Integration - Creativity in Commerce for Wines from the Flooded Wine Region 'Ahr' titled “#flutwein - Our Worst Vintage”
•    Finalist - Non-Traditional - Creativity in Commerce for Wines from the Flooded Wine Region 'Ahr' titled “#flutwein - Our Worst Vintage”
 
thjnk, Hamburg/Zurich
•    Gold - Radio & Audio - Innovative Use of Radio & Audio for Ochsner Sport titled “Runtime”
•    Silver - Podcast - Health Care Services for Ochsner Sport titled “Runtime”
•    Silver - Podcast - Sports for Ochsner Sport titled “Runtime”
•    Finalist - Radio & Audio - Sports for Ochsner Sport titled “Runtime”
 
thjnk Berlin, Berlin
•    Bronze - Music & Sound - Original Music with Lyrics for IKEA titled “Home at last”
•    Bronze - Print - Zeitgeist for IKEA titled “Merkel”
•    Finalist - Music & Sound - Original Music with Lyrics for IKEA titled “Knock Knock”
 
why do birds, Berlin
•    Silver - Music & Sound - Audio Branding for BVG (Public Transport Berlin) titled “BVG Audio Branding”
 
Zauberberg Productions, Berlin
•    Bronze - Production & Post-Production - Production Design for Erste Bank der Oesterreichischen Sparkassen titled “In Our Hands”
 
Barbara Levy, President of LIA, said, “Every year, Germany is at the top of the Statue tally.  This year, it is no different. The winners are spread out across all categories. And to top it all, they have won a Grand LIA. Just looking at the work from Germany will tell you of the level of creativity you can find there. They consistently keep up that incredible standard year after year. Well done!”
 
Of The Year Winners will be Announced on 8th November.
 
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year 21 Grand LIAs were awarded:
 
Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”
alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”,”Wendy's”
DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”
Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”
Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”
L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
DDB México, México was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”
L&C New York, New York was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA titled “Despair No More”
Area 23, An IPG Health Company, New York was awarded the Health & Wellness - Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”
Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”
Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper titled “The Elections Edition”
McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical - Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”
alma DDB, Miami was awarded the Print Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”, “Wendy's”
VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”
FCB Chicago, Chicago was awarded the Radio & Audio Grand LIA for Walmart titled “Bedtime Stories”
L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”
 

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Notes to the Editor:
London International Awards (LIA) is the Creative Awards for Creatives. We stand as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.
 
Barbara Levy, was the first woman to start and operate an International Awards Show honoring multiple media types. Now, 37 years later, the company is still the only International Awards Show completely owned and operated by a woman.
 
LIA’s mantra is that creativity is everything in the advertising, design and technology business in all forms of media. That is why each year, LIA assembles the most celebrated creatives in the industry together in Las Vegas to judge all the submitted work.
 
All jurors are required to be on-site in Las Vegas for all rounds of judging. Every juror on every judging panel sees every piece of work within every category of their competitions at the same time. There is no pre-judging or division of the work amongst the jury.
 
As a way to give back to the industry, LIA fully funds an educational program called Creative LIAisons at an approximate cost of $250,000 USD annually.  The mission of Creative Liaisons is to develop, educate, inspire and grow young creative talent. The goal of this initiative is to be the elite standard in creative coaching.