2022 Winners releases
CANADA WINS 31 STATUES AT 2022 LONDON INTERNATIONAL AWARDS
18 October 2022CANADA WINS 31 STATUES AT 2022 LONDON INTERNATIONAL AWARDS
FCB Toronto Wins three Golds and Grey Canada/TANK Worldwide Wins One Gold
Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 Winners from across 27 disciplines.
Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
Erin Kawalecki, Partner & Chief Creative Officer at Angry Butterfly, Toronto and LIA TV/Cinema and Online Film Juror, commented, “To spend four days in the company of such talented, accomplished, smart people was a true honour. LIA is centered around ensuring that the judges are able to really focus on the work and have robust discussions, which is such a nice change at a time when ideas are too-often evaluated on a laptop. The whole experience helped renew my appreciation of our industry - not just the ideas, but the people.’
Ben Tarr, President, Leo Burnett Group Canada and LIA Transformative Business and Creative Use of Data Juror, commented, “LIA was a phenomenal experience. The judging, the entertainment, the location. It was all just flawless, thank you so much for allowing me to be a part of it. And also, for the young Creatives who had an incredible time and learning experience.”
Canada scores 31 Statues at LIA 2022– four Gold and 12 Silver and 15 Bronze LIAs, they also attained 13 Finalists.
FCB Toronto was the big Canadian Winner, bringing home three Gold, two Silver and two Bronze Statues. They also attained one Finalist:
· Gold - Creative Use of Data - Data-Led Creativity for Canadian Down Syndrome Society titled “The Mindsets Paper”
· Gold - Health & Wellness - Creative Use of Data for Canadian Down Syndrome Society titled “The Mindsets Paper”
· Gold - Health & Wellness - Public Service/Social Responsibility for Canadian Down Syndrome Society titled “The Mindsets Paper”
· Silver - Ambient & Activation - Creativity in Commerce for Lotto Max titled “Dream Drop”
· Silver - Evolution - Creativity in Commerce for Lotto Max titled “Dream Drop”
· Bronze - Ambient & Activation - Entertainment for Lotto Max titled “Dream Drop”
· Bronze - Integration - Creativity in Commerce for Lotto Max titled “Dream Drop”
· Finalist - Non-Traditional - Creative Use of Data for Canadian Down Syndrome Society titled “The Mindsets Paper”
Additional Winners and Finalists from Canada include (in alphabetical order):
Devon Ferguson, Vancouver
· Bronze - Production & Post-Production - New Director Body of Work Campaign for Ice Breaker titled “It's Just A Name Campaign”
FCB, Montreal
· Bronze - Non-Traditional - Creativity in Commerce for BMO titled “Gear Up”
· Finalist - Evolution - Creativity in Commerce for BMO titled “Gear Up”
· Finalist - Non-Traditional - Financial Services for BMO titled “Gear Up”
Grayson Music, Toronto
· Silver - Music & Sound - Original Music with Lyrics for Sick Kids titled “Lily's Raincoat”
· Bronze - Music & Sound - Original Music with Lyrics for McDonalds titled “Steal My Fries”
· Finalist - Music & Sound - Original Music with Lyrics for Reddit titled “Is It Gonna Get Any Weirder?”
Grey Canada / TANK Worldwide, Toronto
· Gold - Health & Wellness - Public Service/Social Responsibility for Razom titled “Feel What We Feel”
· Finalist - Integration - Best Use of Real Time Advertising for Razom titled “Feel What We Feel”
Leo Burnett Toronto, Toronto
· Silver - Non-Traditional - Direct Marketing for Milk-Bone titled “Chewpons”
· Silver - Non-Traditional - Use of Social Media for Milk-Bone titled “Chewpons”
· Silver - Package Design - Gift Items Product Line for Leo Burnett Cider titled “Cider”
No Fixed Address, Toronto
· Bronze - Music & Sound - Music Adaptation - Instrumental for Canadian Centre for Child Protection titled “Unwanted Followers”
· Finalist - Design - Public Service/Social Responsibility for Canadian Centre for Child Protection titled “Unwanted Film Festival”
· Finalist - Digital - Creative Use of Data for Canadian Centre for Child Protection titled “Unwanted Film Festival”
Performance Art, Toronto
· Silver - Creative Use of Data - Data Visualization for Black & Abroad titled “The Black Elevation Map”
· Bronze - Creative Use of Data - Data Integration for Black & Abroad titled “The Black Elevation Map”
· Bronze - Design - Creative Use of Data for Black & Abroad titled “The Black Elevation Map”
· Bronze - Non-Traditional - Creative Use of Data for Black & Abroad titled “The Black Elevation Map”
· Bronze - Non-Traditional - Travel & Leisure for Black & Abroad titled “The Black Elevation Map”
· Finalist - Digital - Creative Use of Data for Black & Abroad titled “The Black Elevation Map”
· Finalist - Digital - Travel & Leisure for Black & Abroad titled “The Black Elevation Map”
Rethink, Toronto
· Silver - Ambient & Activation - Foods for Heinz Ketchup titled “Draw Ketchup”
· Silver - Integration - Foods for Heinz Ketchup titled “Draw Ketchup”
· Silver - Non-Traditional - Zeitgeist for Heinz Ketchup titled “Heinz Hot Dog Pact”
· Silver - Print - Use of Illustration Campaign for Heinz Ketchup titled “Draw Ketchup Campaign”
· Bronze - Billboard - Use of Illustration Campaign for Heinz Ketchup titled “Draw Ketchup Campaign”
· Bronze - Print - Consumer Campaign for Heinz Ketchup titled “Draw Ketchup Campaign”
· Finalist - Creativity In PR - Food and Beverages for Heinz Ketchup titled “Draw Ketchup”
· Finalist - Creativity In PR - Food and Beverages for Heinz Ketchup titled “Heinz Hot Dog Pact”
· Finalist - Evolution - Brand Action for Heinz Ketchup titled “Draw Ketchup”
Zulu Alpha Kilo, Toronto
· Silver - Digital - Zeitgeist for Harry Rosen titled “Green Screen Shirt”
· Bronze - Design - Zeitgeist for Black Business and Professional Association, et al. titled “The Micropedia of Microaggressions”
· Bronze - Digital - Innovative Use of Digital for Harry Rosen titled “Green Screen Shirt”
· Bronze - Health & Wellness - Public Service/Social Responsibility for Black Business and Professional Association, et al. titled “The Micropedia of Microaggressions”
· Finalist - Design - Public Service/Social Responsibility for Black Business and Professional Association, et al. titled “The Micropedia of Microaggressions”
Barbara Levy, President of LIA, said, “In total, Canada won an impressive 31 Statues. This shows their creative strength, which spans Creative Use of Data to Health & Wellness to even Design. Congratulations to all the winners!”
In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.
Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
Erin Kawalecki, Partner & Chief Creative Officer at Angry Butterfly, Toronto and LIA TV/Cinema and Online Film Juror, commented, “To spend four days in the company of such talented, accomplished, smart people was a true honour. LIA is centered around ensuring that the judges are able to really focus on the work and have robust discussions, which is such a nice change at a time when ideas are too-often evaluated on a laptop. The whole experience helped renew my appreciation of our industry - not just the ideas, but the people.’
Ben Tarr, President, Leo Burnett Group Canada and LIA Transformative Business and Creative Use of Data Juror, commented, “LIA was a phenomenal experience. The judging, the entertainment, the location. It was all just flawless, thank you so much for allowing me to be a part of it. And also, for the young Creatives who had an incredible time and learning experience.”
Canada scores 31 Statues at LIA 2022– four Gold and 12 Silver and 15 Bronze LIAs, they also attained 13 Finalists.
FCB Toronto was the big Canadian Winner, bringing home three Gold, two Silver and two Bronze Statues. They also attained one Finalist:
· Gold - Creative Use of Data - Data-Led Creativity for Canadian Down Syndrome Society titled “The Mindsets Paper”
· Gold - Health & Wellness - Creative Use of Data for Canadian Down Syndrome Society titled “The Mindsets Paper”
· Gold - Health & Wellness - Public Service/Social Responsibility for Canadian Down Syndrome Society titled “The Mindsets Paper”
· Silver - Ambient & Activation - Creativity in Commerce for Lotto Max titled “Dream Drop”
· Silver - Evolution - Creativity in Commerce for Lotto Max titled “Dream Drop”
· Bronze - Ambient & Activation - Entertainment for Lotto Max titled “Dream Drop”
· Bronze - Integration - Creativity in Commerce for Lotto Max titled “Dream Drop”
· Finalist - Non-Traditional - Creative Use of Data for Canadian Down Syndrome Society titled “The Mindsets Paper”
Additional Winners and Finalists from Canada include (in alphabetical order):
Devon Ferguson, Vancouver
· Bronze - Production & Post-Production - New Director Body of Work Campaign for Ice Breaker titled “It's Just A Name Campaign”
FCB, Montreal
· Bronze - Non-Traditional - Creativity in Commerce for BMO titled “Gear Up”
· Finalist - Evolution - Creativity in Commerce for BMO titled “Gear Up”
· Finalist - Non-Traditional - Financial Services for BMO titled “Gear Up”
Grayson Music, Toronto
· Silver - Music & Sound - Original Music with Lyrics for Sick Kids titled “Lily's Raincoat”
· Bronze - Music & Sound - Original Music with Lyrics for McDonalds titled “Steal My Fries”
· Finalist - Music & Sound - Original Music with Lyrics for Reddit titled “Is It Gonna Get Any Weirder?”
Grey Canada / TANK Worldwide, Toronto
· Gold - Health & Wellness - Public Service/Social Responsibility for Razom titled “Feel What We Feel”
· Finalist - Integration - Best Use of Real Time Advertising for Razom titled “Feel What We Feel”
Leo Burnett Toronto, Toronto
· Silver - Non-Traditional - Direct Marketing for Milk-Bone titled “Chewpons”
· Silver - Non-Traditional - Use of Social Media for Milk-Bone titled “Chewpons”
· Silver - Package Design - Gift Items Product Line for Leo Burnett Cider titled “Cider”
No Fixed Address, Toronto
· Bronze - Music & Sound - Music Adaptation - Instrumental for Canadian Centre for Child Protection titled “Unwanted Followers”
· Finalist - Design - Public Service/Social Responsibility for Canadian Centre for Child Protection titled “Unwanted Film Festival”
· Finalist - Digital - Creative Use of Data for Canadian Centre for Child Protection titled “Unwanted Film Festival”
Performance Art, Toronto
· Silver - Creative Use of Data - Data Visualization for Black & Abroad titled “The Black Elevation Map”
· Bronze - Creative Use of Data - Data Integration for Black & Abroad titled “The Black Elevation Map”
· Bronze - Design - Creative Use of Data for Black & Abroad titled “The Black Elevation Map”
· Bronze - Non-Traditional - Creative Use of Data for Black & Abroad titled “The Black Elevation Map”
· Bronze - Non-Traditional - Travel & Leisure for Black & Abroad titled “The Black Elevation Map”
· Finalist - Digital - Creative Use of Data for Black & Abroad titled “The Black Elevation Map”
· Finalist - Digital - Travel & Leisure for Black & Abroad titled “The Black Elevation Map”
Rethink, Toronto
· Silver - Ambient & Activation - Foods for Heinz Ketchup titled “Draw Ketchup”
· Silver - Integration - Foods for Heinz Ketchup titled “Draw Ketchup”
· Silver - Non-Traditional - Zeitgeist for Heinz Ketchup titled “Heinz Hot Dog Pact”
· Silver - Print - Use of Illustration Campaign for Heinz Ketchup titled “Draw Ketchup Campaign”
· Bronze - Billboard - Use of Illustration Campaign for Heinz Ketchup titled “Draw Ketchup Campaign”
· Bronze - Print - Consumer Campaign for Heinz Ketchup titled “Draw Ketchup Campaign”
· Finalist - Creativity In PR - Food and Beverages for Heinz Ketchup titled “Draw Ketchup”
· Finalist - Creativity In PR - Food and Beverages for Heinz Ketchup titled “Heinz Hot Dog Pact”
· Finalist - Evolution - Brand Action for Heinz Ketchup titled “Draw Ketchup”
Zulu Alpha Kilo, Toronto
· Silver - Digital - Zeitgeist for Harry Rosen titled “Green Screen Shirt”
· Bronze - Design - Zeitgeist for Black Business and Professional Association, et al. titled “The Micropedia of Microaggressions”
· Bronze - Digital - Innovative Use of Digital for Harry Rosen titled “Green Screen Shirt”
· Bronze - Health & Wellness - Public Service/Social Responsibility for Black Business and Professional Association, et al. titled “The Micropedia of Microaggressions”
· Finalist - Design - Public Service/Social Responsibility for Black Business and Professional Association, et al. titled “The Micropedia of Microaggressions”
Barbara Levy, President of LIA, said, “In total, Canada won an impressive 31 Statues. This shows their creative strength, which spans Creative Use of Data to Health & Wellness to even Design. Congratulations to all the winners!”
In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.
Of The Year Winners will be Announced on 8th November.
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year 21 Grand LIAs were awarded:
Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”
alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”,”Wendy's”
DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”
Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”
Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”
L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
DDB México, México was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”
L&C New York, New York was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA titled “Despair No More”
Area 23, An IPG Health Company, New York was awarded the Health & Wellness - Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”
Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”
Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper titled “The Elections Edition”
McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical - Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”
alma DDB, Miami was awarded the Print Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”, “Wendy's”
VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”
FCB Chicago, Chicago was awarded the Radio & Audio Grand LIA for Walmart titled “Bedtime Stories”
L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”
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Notes to the Editor:
London International Awards (LIA) is the Creative Awards for Creatives. We stand as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.
Barbara Levy, was the first woman to start and operate an International Awards Show honoring multiple media types. Now, 37 years later, the company is still the only International Awards Show completely owned and operated by a woman.
LIA’s mantra is that creativity is everything in the advertising, design and technology business in all forms of media. That is why each year, LIA assembles the most celebrated creatives in the industry together in Las Vegas to judge all the submitted work.
All jurors are required to be on-site in Las Vegas for all rounds of judging. Every juror on every judging panel sees every piece of work within every category of their competitions at the same time. There is no pre-judging or division of the work amongst the jury.
As a way to give back to the industry, LIA fully funds an educational program called Creative LIAisons at an approximate cost of $250,000 USD annually. The mission of Creative Liaisons is to develop, educate, inspire and grow young creative talent. The goal of this initiative is to be the elite standard in creative coaching.