2022 Winners releases
FRANCE TAKES HOME 30 STATUES AT 2022 LONDON INTERNATIONAL AWARDS
18 October 2022FRANCE TAKES HOME 30 STATUES AT 2022 LONDON INTERNATIONAL AWARDS
Marcel Paris and BETC Paris win Gold Statues
Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 Winners from across 27 disciplines.
Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
Andrea Stillacci, Founder & CEO of Herezie, Paris and Branded Entertainment Juror, commented on judging LIA, “LIA builds bridges. It’s not just an awards fair. It’s a unique way to connect with young talents and to make top notch jurors meet and learn from each other. The LIA formula allows the creative work to be at the heart of the event in all its irresistible purity. On the top of that, a perfect organisation makes the whole experience a true, unforgettable pleasure.”
France scored 30 Statues at LIA 2022 – five Gold, 14 Silver, 11 Bronze and attained 13 Finalists.
This year, two agencies, BETC Paris and Marcel Paris, lead the pack with three Gold Statues and two Gold Statues respectively.
BETC Paris takes home 11 Statues - two Gold, six Silver, three Bronze and attained four Finalists:
• Gold - Ambient & Activation - Best Use of Real Time Advertising for Distance titled “Outlaw Runners”
• Gold - Digital - Gaming for Women in Games titled “Gender Swap”
• Silver - Ambient & Activation - Creative Use of Data for Lacoste titled “The 9th Lane”
• Silver - Ambient & Activation - Direct Marketing - Consumer for Distance titled “Outlaw Runners”
• Silver - Ambient & Activation - Gaming for Women in Games titled “Gender Swap”
• Silver - Creativity In PR - Education for Duolingo titled “The Tattoo Duo Over”
• Silver - Non-Traditional - Best Use of Real Time Advertising for Distance titled “Outlaw Runners”
• Silver - Social Media & Influencers - Education for Duolingo titled “The Tattoo Duo Over”
• Bronze - Ambient & Activation - Public Service/Social Responsibility for Women in Games titled “Gender Swap”
• Bronze - Ambient & Activation - Sports for Lacoste titled “The 9th Lane”
• Bronze - Non-Traditional - Live Events - Beyond Advertising for Lacoste titled “The 9th Lane”
• Finalist - Digital - Public Service/Social Responsibility for Women in Games titled “Gender Swap”
• Finalist - Non-Traditional - Creative Use of Data for Lacoste titled “The 9th Lane”
• Finalist - Non-Traditional - Public Service/Social Responsibility for Women in Games titled “Gender Swap”
• Finalist - Social Media & Influencers - Use of Twitter for Duolingo titled “The Tattoo Duo Over”
• Gold - Ambient & Activation - Best Use of Real Time Advertising for Distance titled “Outlaw Runners”
• Gold - Digital - Gaming for Women in Games titled “Gender Swap”
• Silver - Ambient & Activation - Creative Use of Data for Lacoste titled “The 9th Lane”
• Silver - Ambient & Activation - Direct Marketing - Consumer for Distance titled “Outlaw Runners”
• Silver - Ambient & Activation - Gaming for Women in Games titled “Gender Swap”
• Silver - Creativity In PR - Education for Duolingo titled “The Tattoo Duo Over”
• Silver - Non-Traditional - Best Use of Real Time Advertising for Distance titled “Outlaw Runners”
• Silver - Social Media & Influencers - Education for Duolingo titled “The Tattoo Duo Over”
• Bronze - Ambient & Activation - Public Service/Social Responsibility for Women in Games titled “Gender Swap”
• Bronze - Ambient & Activation - Sports for Lacoste titled “The 9th Lane”
• Bronze - Non-Traditional - Live Events - Beyond Advertising for Lacoste titled “The 9th Lane”
• Finalist - Digital - Public Service/Social Responsibility for Women in Games titled “Gender Swap”
• Finalist - Non-Traditional - Creative Use of Data for Lacoste titled “The 9th Lane”
• Finalist - Non-Traditional - Public Service/Social Responsibility for Women in Games titled “Gender Swap”
• Finalist - Social Media & Influencers - Use of Twitter for Duolingo titled “The Tattoo Duo Over”
Marcel, Paris takes home 9 Statues - three Gold, five Silver, one Bronze and attained three Finalists:
• Gold - Ambient & Activation - Creativity in Commerce for Back Market titled “Hack Market”
• Gold - Billboard - Innovative Use of Billboard for Prime Video titled “Orelsan's Rap Journey”
• Gold - Digital - Mobile Advertising for Back Market titled “Hack Market”
• Silver - Ambient & Activation - Sustainability for Back Market titled “Hack Market”
• Silver - Ambient & Activation - Technology & Tech Equipment for Back Market titled “Hack Market”
• Silver - Digital - Sustainability for Back Market titled “Hack Market”
• Silver - Evolution - Experiential/Live Events for Back Market titled “Hack Market”
• Silver - Non-Traditional - Guerrilla Marketing for Back Market titled “Hack Market”
• Bronze - Ambient & Activation - Entertainment for Prime Video titled “Orelsan's Rap Journey”
• Finalist - Evolution - Creativity in Commerce for Back Market titled “Hack Market”
• Finalist - Integration - Creativity in Commerce for Back Market titled “Hack Market”
• Finalist - Non-Traditional - Sustainability for Back Market titled “Hack Market”
• Gold - Ambient & Activation - Creativity in Commerce for Back Market titled “Hack Market”
• Gold - Billboard - Innovative Use of Billboard for Prime Video titled “Orelsan's Rap Journey”
• Gold - Digital - Mobile Advertising for Back Market titled “Hack Market”
• Silver - Ambient & Activation - Sustainability for Back Market titled “Hack Market”
• Silver - Ambient & Activation - Technology & Tech Equipment for Back Market titled “Hack Market”
• Silver - Digital - Sustainability for Back Market titled “Hack Market”
• Silver - Evolution - Experiential/Live Events for Back Market titled “Hack Market”
• Silver - Non-Traditional - Guerrilla Marketing for Back Market titled “Hack Market”
• Bronze - Ambient & Activation - Entertainment for Prime Video titled “Orelsan's Rap Journey”
• Finalist - Evolution - Creativity in Commerce for Back Market titled “Hack Market”
• Finalist - Integration - Creativity in Commerce for Back Market titled “Hack Market”
• Finalist - Non-Traditional - Sustainability for Back Market titled “Hack Market”
Additional Winners from France include (in alphabetical order):
AOC - Attention O Chiens, Paris
• Silver - Music & Sound - Sound Design for 30 MIllions d'Amis Foundation titled “The Call”
• Silver - Music & Sound - Sound Design for 30 MIllions d'Amis Foundation titled “The Call”
BABEL, Paris
• Finalist - Music & Sound - Use of Licensed Music for LGBTQ+ Campaign Against Discrimination titled “We The Lovers”
• Finalist - Music & Sound - Use of Licensed Music for LGBTQ+ Campaign Against Discrimination titled “We The Lovers”
BBDA Quad Productions, Paris
• Bronze - Production & Post-Production - CGI Animation Campaign for Les Poules titled “Guirlande", "Pompadour", "Lac”
• Bronze - Production & Post-Production - CGI Animation Campaign for Les Poules titled “Guirlande", "Pompadour", "Lac”
HEREZIE, Paris
• Silver - Social Media & Influencers - Use of TikTok for Prime Video titled “Dubbing Factory”
• Bronze - Ambient & Activation - Creative Use of Data for L'Observatoire des Inégalités titled “Monopoly of Inequalities”
• Bronze - Digital - Media for Prime Video titled “Dubbing Factory”
• Bronze - Social Media & Influencers - Media for Prime Video titled “Dubbing Factory”
• Finalist - Branded Entertainment - Entertainment - Audio for Prime Video titled “Dubbing Factory”
• Finalist - Creativity In PR - Education for L'Observatoire des Inégalités titled “Monopoly of Inequalities”
• Finalist - Digital - Use of Social Media for Prime Video titled “Dubbing Factory”
• Silver - Social Media & Influencers - Use of TikTok for Prime Video titled “Dubbing Factory”
• Bronze - Ambient & Activation - Creative Use of Data for L'Observatoire des Inégalités titled “Monopoly of Inequalities”
• Bronze - Digital - Media for Prime Video titled “Dubbing Factory”
• Bronze - Social Media & Influencers - Media for Prime Video titled “Dubbing Factory”
• Finalist - Branded Entertainment - Entertainment - Audio for Prime Video titled “Dubbing Factory”
• Finalist - Creativity In PR - Education for L'Observatoire des Inégalités titled “Monopoly of Inequalities”
• Finalist - Digital - Use of Social Media for Prime Video titled “Dubbing Factory”
Mathematic, Paris
• Bronze - Production & Post-Production - 2D and Stop Motion Animation for Discord titled “The Movie”
• Finalist - Production & Post-Production - Visual Effects for Discord titled “The Movie”
• Bronze - Production & Post-Production - 2D and Stop Motion Animation for Discord titled “The Movie”
• Finalist - Production & Post-Production - Visual Effects for Discord titled “The Movie”
Mynd x Wanda, Paris
• Finalist - Music Video - Direction for Stromae titled “Fils de Joie”
• Finalist - Music Video - Direction for Stromae titled “Fils de Joie”
Publicis Conseil, Paris
• Bronze - Ambient & Activation - Creative Use of Data for Fnac titled “Unrecommended By Algorithm”
• Bronze - Ambient & Activation - Creative Use of Data for Fnac titled “Unrecommended By Algorithm”
Quad Productions / Quad Group, Paris
• Silver - Production & Post-Production - Cinematography for 30 MIllions d'Amis Foundation titled “The Call”
• Silver - Production & Post-Production - Cinematography for 30 MIllions d'Amis Foundation titled “The Call”
Wizz / Quad Group, Paris
• Bronze - Music Video - Animation for Orelsan titled “The Quest”
• Bronze - Music Video - Animation for Orelsan titled “The Quest”
Barbara Levy, President of LIA, said, “Year after year, work from France remains strong. We are pleased to see that the level of creativity among the French agencies has not in any way waned. Well done to all our Statue winners!”
In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.
Of The Year Winners will be Announced on 8th November.
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year 21 Grand LIAs were awarded:
Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”
alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”,”Wendy's”
DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”
Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”
Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”
L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
DDB México, México was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”
L&C New York, New York was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA titled “Despair No More”
Area 23, An IPG Health Company, New York was awarded the Health & Wellness - Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”
Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”
Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper titled “The Elections Edition”
McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical - Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”
alma DDB, Miami was awarded the Print Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”, “Wendy's”
VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”
FCB Chicago, Chicago was awarded the Radio & Audio Grand LIA for Walmart titled “Bedtime Stories”
L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”
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Notes to the Editor:
London International Awards (LIA) is the Creative Awards for Creatives. We stand as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.
Barbara Levy, was the first woman to start and operate an International Awards Show honoring multiple media types. Now, 37 years later, the company is still the only International Awards Show completely owned and operated by a woman.
LIA’s mantra is that creativity is everything in the advertising, design and technology business in all forms of media. That is why each year, LIA assembles the most celebrated creatives in the industry together in Las Vegas to judge all the submitted work.
All jurors are required to be on-site in Las Vegas for all rounds of judging. Every juror on every judging panel sees every piece of work within every category of their competitions at the same time. There is no pre-judging or division of the work amongst the jury.
As a way to give back to the industry, LIA fully funds an educational program called Creative LIAisons at an approximate cost of $250,000 USD annually. The mission of Creative Liaisons is to develop, educate, inspire and grow young creative talent. The goal of this initiative is to be the elite standard in creative coaching.