2022 Winners releases

HAVAS AGENCIES WORLDWIDE WIN 28 STATUES

18 October 2022
HAVAS AGENCIES WORLDWIDE WIN 28 STATUES AT
2022 LONDON INTERNATIONAL AWARDS
 
                        BETC Paris and Havas New York win two Gold Statues each

(New York,18th October, 2022) Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 Winners from across 27 competitions.  
 
Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions. 
 
Entries from Havas agencies worldwide won four Gold, 15 Silver, nine Bronze Statues and 10 Finalists this year.
 
Barbara Levy, President of LIA, said, “Havas agencies have demonstrated their creative excellence this year by amassing statues in Ambient & Activation and Digital. They also won in our newer competitions such as Creativity in PR and Transformative Business Impact.  Congratulations to all the winners!”
 
BETC Paris, Paris had a stellar run at LIA 2022 with a variety of winning works, collecting a tally of 11 Statues; two Gold, six Silver and three Bronze Statues and four Finalists. 

•    Gold in Ambient & Activation - Best Use of Real Time Advertising for Distance titled “Outlaw Runners”
•    Gold in Digital - Gaming for Women in Games titled “Gender Swap”
•    Silver in Ambient & Activation - Direct Marketing - Consumer for Distance titled “Outlaw Runners”
•    Silver in Ambient & Activation - Creative Use of Data for Lacoste titled “The 9th Lane”
•    Silver in Ambient & Activation - Gaming for Women in Games titled “Gender Swap”
•    Silver in Creativity In PR - Education for Duolingo titled “The Tattoo Duo Over”
•    Silver in Non-Traditional - Best Use of Real Time Advertising for Distance titled “Outlaw Runners”
•    Silver in Social Media & Influencers - Education for Duolingo titled “The Tattoo Duo Over”
•    Bronze in Ambient & Activation - Sports for Lacoste titled “The 9th Lane”
•    Bronze in Ambient & Activation - Public Service/Social Responsibility for Women in Games titled “Gender Swap”
•    Bronze in Non-Traditional - Live Events - Beyond Advertising for Lacoste titled “The 9th Lane”
•    Finalist in Digital - Public Service/Social Responsibility for Women in Games titled “Gender Swap”
•    Finalist in Non-Traditional - Creative Use of Data for Lacoste titled “The 9th Lane”
•    Finalist in Non-Traditional - Public Service/Social Responsibility for Women in Games titled “Gender Swap”
•    Finalist in Social Media & Influencers - Use of Twitter for Duolingo titled “The Tattoo Duo Over”
 
Havas New York, New York reaped the rewards of their creativity by winning two Gold Statues, three Silver and a Bronze. Three different juries awarded their work for Deutsche Parkinson Vereinigung e.V.

•    Gold in Digital - UX - User Experience for Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) titled “Staybl”
•    Gold in Non-Traditional - Technology & Tech Equipment for Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) titled “Staybl”
•    Silver in Digital - Apps for Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) titled “Staybl”
•    Silver in Digital - Innovative Use of Digital for Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) titled “Staybl”
•    Silver in Digital - Technology & Tech Equipment for Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) titled “Staybl”
•    Bronze in Evolution - Creative Technology for Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) titled “Staybl”
•    Finalist in Non-Traditional - Guerrilla Marketing for NYC Pride titled “Bury The Bills”
 
Additional Havas Winners in alphabetical order by country:
 
Host/Havas, Sydney
•    Silver in Podcast - Public Service/Social Responsibility for Crime Interrupted titled “Crime Interrupted”
•    Silver in Radio & Audio - Branded Content for Australian Federal Police titled “Crime Interrupted”
•    Finalist in Branded Entertainment - Entertainment - Audio for Australian Federal Police titled “Crime Interrupted”
 
Havas Health & You Brazil, São Paulo
•    Silver in Pharma & Medical - Devices and Diagnostics for Outcare titled “An Independent Station for Electro-Dependent Children”
•    Bronze in Health & Wellness - Innovation for IDverse titled “Design that save lives”
 
Havas Germany, Duesseldorf
•    Silver in Non-Traditional - Public Service/Social Responsibility for Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) titled “Staybl”
 
Havas Milan, Milan
•    Silver in Billboard - Best Use of Real Time Advertising for Ultima titled “Neverending Chase”
•    Bronze in Billboard - Innovative Use of Billboard for Ultima titled “Neverending Chase”
 
Havas Worldwide Spain, Madrid
•    Finalist in Creative Use of Data - Real-Time Data for Ouigo titled “The Uninterrupted Playlist”
 
Arnold Worldwide, Boston
•    Bronze in Radio & Audio - Campaign for Progressive Insurance - Barbershop Quartet titled “Making Bread”, “Someone Stole My Baby”, “Yonder Fender Bender”
•    Bronze in TV/Cinema - Consumer Campaign for Progressive Insurance - Dr. Rick titled “Shopping Mall”, “Tailgate”, “Gameday Shopping”, “Airport”
 
Havas Chicago, Chicago
•    Silver in Transformative Business Impact - Sustainable Government and Community for Yellowstone Forever titled “The Inheritance Pass”
•    Bronze in Evolution - Creativity in Commerce for Yellowstone Forever titled “The Inheritance Pass”
•    Finalist in Non-Traditional - Creativity in Commerce for Yellowstone Forever titled “The Inheritance Pass”
•    Finalist in Transformative Business Impact - Sustainability for Yellowstone Forever titled “The Inheritance Pass”
•    Finalist in Transformative Business Impact - Innovative Community Experience for Yellowstone Forever titled “The Inheritance Pass”
 
In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.
 
Of The Year Winners will be Announced on 8th November.
 
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
 
This year 21 Grand LIAs were awarded:
 
Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”
alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”,”Wendy's”
DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”
Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”
Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”
L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
DDB México, México was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”
L&C New York, New York was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA titled “Despair No More”
Area 23, An IPG Health Company, New York was awarded the Health & Wellness - Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”
Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”
Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper titled “The Elections Edition”
McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical - Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”
alma DDB, Miami was awarded the Print Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”, “Wendy's”
VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”
FCB Chicago, Chicago was awarded the Radio & Audio Grand LIA for Walmart titled “Bedtime Stories”
L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”
 

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Notes to the Editor:
London International Awards (LIA) is the Creative Awards for Creatives. We stand as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.
 
Barbara Levy, was the first woman to start and operate an International Awards Show honoring multiple media types. Now, 37 years later, the company is still the only International Awards Show completely owned and operated by a woman.
 
LIA’s mantra is that creativity is everything in the advertising, design and technology business in all forms of media. That is why each year, LIA assembles the most celebrated creatives in the industry together in Las Vegas to judge all the submitted work.
 
All jurors are required to be on-site in Las Vegas for all rounds of judging. Every juror on every judging panel sees every piece of work within every category of their competitions at the same time. There is no pre-judging or division of the work amongst the jury.
 
As a way to give back to the industry, LIA fully funds an educational program called Creative LIAisons at an approximate cost of $250,000 USD annually.  The mission of Creative Liaisons is to develop, educate, inspire and grow young creative talent. The goal of this initiative is to be the elite standard in creative coaching.