(New York,18th October, 2022) Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 Winners from across 27 disciplines.  

Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions. 

Barbara Levy, President of LIA, said, “Area 23 has every reason to be proud of their achievement this year. They single-handedly won both of the Grand LIAs in Health & Wellness – Craft and Pharma & Medical - Craft and the Grand LIA is the highly regulated category of Pharma & Medical. You just have to listen to the comments from the Jury Presidents and jury members to know that all these winning pieces were well loved in the jury rooms. It is an honor that we can award such outstanding pieces of creativity. The IPG Health agencies have amassed an enormous number of Gold, Silver and Bronze Statues in our 2022 show. All very well deserved so our heartiest congratulations to the winners!” 

 

Area 23, an IPG Health Company, New York had a stellar run at LIA 2022 with a variety of winning works, taking home a tally of three Grand LIAs, 18 Gold, 21 Silver, 12 Bronze and 14 Finalists.
•    GRAND LIA in Health & Wellness - Craft for Lil Sugar – Master of Disguise Campaign 
•    GRAND LIA in Pharma & Medical for Eyedar
•    GRAND LIA in Pharma & Medical - Craft for Disease Awareness titled “The Unwearable Collection”
•    Gold - Ambient & Activation - Direct Marketing - Consumer for The Inevitable News titled “The Inevitable News”
•    Gold - Design - Prototype for SICK BEATS by Woojer titled “Sick Beats”
•    Gold - Evolution - Technology Development for Eyedar
•    Gold - Health & Wellness - Creative Use of Data Campaign for Kazoo/Stand for the Silent - Social Bullets Campaign titled “Culture Shaming", "Body Shaming", "Sex Shaming", "Grade Shaming”
•    Gold - Health & Wellness - Prototype for SICK BEATS by Woojer titled “Sick Beats”
•    Gold - Health & Wellness - Public Service/Social Responsibility Campaign for Kazoo/Stand for the Silent - Social Bullets Campaign titled “Culture Shaming", "Body Shaming", "Sex Shaming", "Grade Shaming”
•    Gold - Health & Wellness - Public Service/Social Responsibility Campaign for Lil Sugar – Master of Disguise Campaign 
•    Gold - Health & Wellness - Craft - Animation for Lil Sugar – Master of Disguise Campaign
•    Gold - Health & Wellness - Craft - Art Direction Campaign for Lil Sugar – Master of Disguise Campaign
•    Gold - Health & Wellness - Craft - Illustration Campaign for Lil Sugar - Master of Disguise Campaign
•    Gold - Music & Sound - Experiential Use of Music & Sound for SICK BEATS by Woojer titled “Sick Beats”
•    Gold - Pharma & Medical - Devices and Diagnostics for Eyedar
•    Gold - Pharma & Medical - Pharmaceuticals and Vaccines for NTMFacts titled “Trapped”
•    Gold - Pharma & Medical - Pharmaceuticals and Vaccines Campaign for NTMFacts titled “Animated Anthology", "Trapped", "Unbreakable", "Contagious”
•    Gold - Pharma & Medical - Craft - Animation for NTMFacts titled “Trapped”
•    Gold - Pharma & Medical - Craft - Art Direction Campaign for Disease Awareness titled “The Unwearable Collection Campaign”
•    Gold - Pharma & Medical - Craft - Production Design for CYRAMZA titled “The Momentous Moments of Max and Maxine”
•    Gold - Pharma & Medical - Craft - Production Design Campaign for Disease Awareness titled “The Unwearable Collection Campaign”
•    Silver - Ambient & Activation - Media for The Inevitable News 
•    Silver - Ambient & Activation - Zeitgeist for The Inevitable News 
•    Silver - Branded Entertainment - Experiential/Live Events for SICK BEATS by Woojer titled “Sick Beats”
•    Silver - Digital - Innovative Use of Digital for SICK BEATS by Woojer titled “Sick Beats”
•    Silver - Health & Wellness - Public Service/Social Responsibility for The Inevitable News 
•    Silver - Health & Wellness - Craft - Production Design Campaign for Kazoo/Stand for the Silent - Social Bullets Campaign titled “Culture Shaming", "Body Shaming", "Sex Shaming", "Grade Shaming”
•    Silver - Pharma & Medical - Pharmaceuticals and Vaccines for Disease Awareness titled “The Unwearable Collection”
•    Silver - Pharma & Medical - Pharmaceuticals and Vaccines Campaign for Constant Therapy titled “Tree", "Sheep", "Fighting for Words”
•    Silver - Pharma & Medical - Pharmaceuticals and Vaccines Campaign for Injectafer - Tired Greatness titled “Mozart", "DaVinci”
•    Silver - Pharma & Medical - Craft - Animation for CYRAMZA titled “The Momentous Moments of Max and Maxine”
•    Silver - Pharma & Medical - Craft - Art Direction for NTMFacts titled “Trapped”
•    Silver - Pharma & Medical - Craft - Art Direction for NTMFacts titled “Unbreakable”
•    Silver - Pharma & Medical - Craft - Art Direction Campaign for The Gout Revisited Project Campaign
•    Silver - Pharma & Medical - Craft - Copywriting Campaign for SHINGRIX - Behind the Scenes titled “Introduction", "The Risk of Shingles", "Adverse Events", "The Second Dose", "Insurance Coverage”
•    Silver - Pharma & Medical - Craft - Illustration for The Gout Revisited Project 
•    Silver - Pharma & Medical - Craft - Illustration Campaign for The Gout Revisited Project Campaign
•    Silver - Pharma & Medical - Craft - Music & Sound Design for NTMFacts titled “Trapped”
•    Silver - Print - Public Service/Social Responsibility Campaign for The Inevitable News Campaign
•    Silver - Production & Post-Production - 2D and Stop Motion Animation for NTMFacts titled “Trapped”
•    Silver - Production & Post-Production - Production Design for NTMFacts titled “Trapped”
•    Silver - Transformative Business Impact - Product Design for SICK BEATS by Woojer titled “Sick Beats”
•    Bronze - Creative Use of Data - Data Visualization for Kazoo/Stand for the Silent - Social Bullets Campaign titled “Culture Shaming", "Body Shaming", "Sex Shaming", "Grade Shaming”
•    Bronze - Design - Public Service/Social Responsibility Campaign for Kazoo/Stand for the Silent - Social Bullets Campaign titled “Culture Shaming", "Body Shaming", "Sex Shaming", "Grade Shaming”
•    Bronze - Digital - UX - User Experience for Eyedar 
•    Bronze - Evolution - Product Innovation for SICK BEATS by Woojer titled “Sick Beats”
•    Bronze - Health & Wellness - Craft - Illustration Campaign for Kazoo/Stand for the Silent - Social Bullets Campaign titled “Culture Shaming", "Body Shaming", "Sex Shaming", "Grade Shaming”
•    Bronze - Music & Sound - Original Music - Score for NTMFacts titled “Trapped”
•    Bronze - Music Video - Animation for Darryl ‘DMC” MacDaniels titled “Master of Disguise”
•    Bronze - Pharma & Medical - Pharmaceuticals and Vaccines for CYRAMZA titled “The Momentous Moments of Max and Maxine”
•    Bronze - Pharma & Medical - Pharmaceuticals and Vaccines Campaign for Disease Awareness titled “The Unwearable Collection Campaign”
•    Bronze - Pharma & Medical - Craft - Art Direction for The Gout Revisited Project 
•    Bronze - Pharma & Medical - Craft - Photography Campaign for Disease Awareness titled “The Unwearable Collection Campaign”
•    Bronze - Print - Copywriting Campaign for Lil Sugar – Master of Disguise Storybook Campaign 
•    Finalist - Ambient & Activation - Pharmaceuticals for Disease Awareness titled “The Unwearable Collection”
•    Finalist - Creativity In PR - Health Care Services for Lil Sugar – Master of Disguise Campaign 
•    Finalist - Creativity In PR - Public Service/Social Responsibility for The Inevitable News”
•    Finalist - Design - Editorial Design for The Inevitable News 
•    Finalist - Digital - UI - User Interface & Navigation for Eyedar 
•    Finalist - Evolution - Technology Development for SICK BEATS by Woojer titled “Sick Beats”
•    Finalist - Health & Wellness - Craft - Art Direction for The Inevitable News 
•    Finalist - Integration - Public Service/Social Responsibility for Lil Sugar – Master of Disguise Campaign 
•    Finalist - Non-Traditional - Zeitgeist for The Inevitable News 
•    Finalist - Pharma & Medical - Pharmaceuticals and Vaccines for Constant Therapy titled “Sheep”
•    Finalist - Pharma & Medical - Pharmaceuticals and Vaccines for Constant Therapy titled “Tree”
•    Finalist - Pharma & Medical - Craft - Illustration Campaign for Constant Therapy titled “Tree", "Sheep", "Fighting for Words”
•    Finalist - Print - Public Service/Social Responsibility Campaign for Lil Sugar – Master of Disguise Campaign
•    Finalist - Print - Use of Illustration Campaign for Lil Sugar titled Master of Disguise Campaign

 

Laura Florence, Executive Creative Officer, Havas Health & You and LIA Pharma & Medical Jury President revealed, “As a jury we discussed it and decided to award something that represents the future of the industry. ‘Eyedar’ was my favorite piece of work, and it does that."

 

The Craft Jury President, Collette Douaihy, Global Chief Creative Officer of Dentsu Health, was highly complementary of both the Grand LIA in Health & Wellness - Craft and Pharma & Medical - Craft. She said, “I feel very proud about the Grand LIAs and so does the jury. The ‘Unwearable Collection’ in Pharma & Medical was a phenomenal piece of craft. This is a piece that the jury felt that it pushed that craft to a new level. There are similar ideas out there in the space but not as well-crafted to that level. In Health & Wellness, we awarded ‘Master of Disguise’. It talks about sugar being disguised in different ways. This campaign is well crafted - from the copywriting to the illustration to the typography. It took several golds and this piece will probably go on a global roadshow, which talks about the importance and the diversity of the piece."

 

FCB Health, São Paulo
•    Bronze - Pharma & Medical - Craft - Animation for AbbVie titled “Atopics - Scorching Cold”
•    Finalist - Pharma & Medical - Education and Services for AbbVie titled “Atopics - Scorching Cold”

 

FCB Health Europe, an IPG Health Company, London
•    Finalist - Pharma & Medical - Social Responsibility/Awareness Campaign for Heart Research UK - Cardiac Christmas Cards Campaign titled “Tree", "Chimney", "Sleigh”

 

FCB Health New York, an IPG Health Company, New York
•    Silver - Health & Wellness - Corporate Communication Campaign for Blood Equality titled “The Dumb Law Paradox Campaign”
•    Silver - Health & Wellness - Public Service/Social Responsibility Campaign for Blood Equality titled “The Dumb Law Paradox Campaign”

 

McCann Health NJ, Parsippany
•    Gold - Pharma & Medical - Pharmaceuticals and Vaccines for Phexxi titled “House Rules”
•    Gold - Pharma & Medical - Craft - Art Direction for Phexxi titled “House Rules”
•    Bronze - Pharma & Medical - Craft - Production Design for Phexxi titled “House Rules”

 

McCann Health São Paulo, São Paulo
•    Bronze - Health & Wellness - Homeopathic/Natural Remedies Campaign for Ease Labs titled “Orange", "Blue", "Purple", "Blue Orange", "Blue Purple", "Green”
•    Bronze - Health & Wellness - Craft - Production Design for Mother's Milk Donation - Glass Bottle Campaign
•    Finalist - Design - Use of Photography Campaign for Ease Labs titled “Orange", "Blue", "Purple", "Blue Orange", "Blue Purple", "Green”
•    Finalist - Health & Wellness - Product Design for Mother's Milk Donation - Glass Bottle Campaign

 

In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.

 

Of The Year Winners will be Announced on 8th November.

 

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners