About the Awards

As an awards show, LIA has established itself throughout its 27-year history as a revolutionary global leader honouring creativity and new ideas in Advertising and Design media and Digital platforms.

Over its entire 27-year history, Barbara Levy, Founder and President of LIA, has and continues to lead the organisation. Her unwavering support for this industry has provided a unique stage to honour the most creative and forward-thinking individuals in their respective industries and to award their accomplishments.

In 1986 LIA was the first truly international award to be established in London. At the time LIA accepted all known traditional media and executions from around the world. The Jury, then and now, is a truly diverse international panel, comprised of the most talented, recognised and awarded individuals. Each year, it is the commitment to the integrity of the judging process and the contributions of the Jury Presidents and their respective juries that bolster and uphold LIA's tradition of awarding only the most inspirational and unique work. LIA now has nine individual Juries presided over by nine Jury Presidents who are global leaders in their respective fields.

In keeping with the ever-changing landscape of the industry LIA launched The NEW. This medium was created to reward compelling, breakthrough work that refuses to be categorised in any other way. The spirit of the category is to recognize new kinds of ideas, rather than simply new ideas, that create a new vocabulary for the industry, new avenues of thought and ideation, and hint at new roles for agencies. Novelty alone, despite the name, isn’t enough. The NEW is looking to highlight and champion useful mutations that hint at how the industry is evolving, creating ripples in culture and returns for clients. The NEW creates new spaces, new services, new platforms, and ultimately, new behaviors. There is no boundary to the category except to say that if the work comfortably fits elsewhere, it probably isn’t NEW.

How we judge: Every member of each Jury panel, including the Jury President, judge all entries in their respective media, without bias as to origin of work by country, company or individual. Jury members are not allowed to vote on their own work. Their collective votes and voices will determine the Gold, Silver, Bronze Statue Winners and the Finalists. Each Jury has the opportunity to award a Grand LIA, although it is not compulsory. A Grand LIA can only be awarded to a piece of work that has achieved a Gold statue.

Where we judge: All Juries will come together and judge at Wynn/Encore, Las Vegas in September 2012. We have successfully judged at the Wynn since 2009.

The commitment to recognising great work does not end with the Awards Show. The annual LIA showcase of the award-winning work commences directly after the Awards Ceremony in London, and continues through the following year. We share these extraordinary accomplishments via our online archive, industry forums, exhibitions and presentations.

LIA publishes a full-colour, hardbound Annual featuring all the winning work with creative credits as provided to us by the entrant. A copy of the Annual is sent complimentary to all entrants. It provides a lasting resource, as well as, a tribute to the Winners and Finalists.