For 26 years, LIA held an Award Ceremony in London. In recent years, in the midst of a global recession, many of our winners have not had the budget to fly halfway across the world for simply a minute or two of onstage recognition. Awards Presentations are by their very nature an ideal opportunity to mingle with colleagues and peers, and we wanted to find a way to keep this spirit alive without impacting our clients’ budgets.
It occurred to us that having already gathered our industry’s elite for judging at Encore/Wynn Las Vegas (now in its 5th year), the budget that we had for the one night Awards Ceremony could be put to better use. Hence, the idea for Junior ‘Creative Conversations’, to run concurrently with judging, was born. The first year members of the LIA Jury, as well as, other well-known and well-respected industry insiders spoke with a select group of 65 young creatives from around the globe. The speeches and conversations centered around the future of advertising, design, brand-building and the overall state of the creative global markets.
WHO WE ARE: Launched in 1986 as an awards for advertising only, London International Advertising Awards began with a mission to be different. LIAA was the first truly international accolade of its kind, honouring Television Advertising, Cinema Advertising, Print Advertising and Radio Advertising all over the world. LIA now accepts entries into thirteen unique media types; Billboard, Design, Digital, Integration, Non-Traditional, Package Design, Poster, Print, Radio, The NEW, Television/Cinema/Online Film, Television/Cinema/Online Film Production | Post-Production, and Television/Cinema/Online Film Music & Sound. In keeping with the constantly fluctuating market of communication and technology, LIA created “The NEW” in 2009, a category for work that refuses to be narrowly labeled. The spirit of the category is to recognise new kinds of ideas, rather than simply new ideas, that expand the vocabulary of the industry, along with new avenues of thought, and hint at new roles for agencies. There is no boundary to the category except to say that if the work comfortably fits elsewhere, it probably isn’t NEW.
EDUCATIONAL INITIATIVE: The ‘Creative Conversations’ programme was launched in 2012 as a way of giving back to the industry, targeted to Young Creatives from around the globe. LIA coordinates a week of educational and enriching seminars, lunches and dinners filled with stimulating discussions centered on the experiences and ideas of the speakers in their respective fields. The attendees are encouraged to drive the conversations using their own experiences or by asking questions that would take the conversations to another level.
The entire initiative, including travel, meals and hotel expenses, is fully funded by LIA. In 2013, 'Creative Conversations' will once again take place in Las Vegas during the week of the LIA Judging Sessions. Sixty- five hand-picked young creatives from around the globe will attend this invitation-only event. This year's Keynote Speaker is Daymond John. Additional speakers include Tham Khai Meng, Amir Kassaei, Tony Granger, Mark Tutssel, Nick Law, Sonal Dabral, Emma Wilkie, Raphael Aflalo, Laura Gregory, Ralph van Dijk, Faris Yakob, Katrina Lantos Swett, Sheridan Thomas and Rosie Siman.
The 2012 ‘Creative Conversations’ speakers included: Ted Royer, Susan Credle, Israel Diaz, Sonal Dabral, Tony Calcao, Jeremy Craigen, Faris Yakob, Neil French, Doerte Spengler-Ahrens, Bob Garfield, Jonathon Ker, Ralph van Dijk, Phil Growick, and Scott Elias.
THE JURY: Each year nearly 100 top Creatives from agencies, production companies, design houses and technology companies are invited to judge on the ten LIA panels. The Juries are comprised of the most talented, recognised and awarded individuals from around the globe. It is our commitment to the integrity of the judging process and the contributions of both the Jury Presidents and their respective juries that uphold LIA's tradition of awarding only the most inspired ideas.
HOW WE JUDGE: Every member of each Jury panel, including the Jury President, judges all entries (they are not permitted to judge their work or work from their company) in their respective media without bias as to origin of work by country, company or individual. Their collective votes and voices determine the Gold, Silver and Bronze Statue Winners, as well as the Finalists. Each Jury has the opportunity to award a Grand LIA, although it is not compulsory. A Grand LIA can only be awarded to a piece of work that has achieved a Gold statue.
WHERE WE JUDGE: Since 2009, LIA has judged at the Encore/Wynn Las Vegas.
THE BOOK: LIA publishes a full-colour, hardbound book featuring all the winning work, including finalists, with creative credits. A copy of The Book is sent complimentary to all entrants as a tribute to the Winners and Finalists.