Four years ago, LIA decided that one of the best ways to give back to the industry was to create a mentoring programme fully funded by LIA called "Creative Conversations." We have since renamed "Creative Conversations" to be called Creative LIAisons. This programme runs concurrently with the LIA Judging.
For LIA, it wasn't enough just to honour the best work globally; we wanted to help build a new generation of young creatives who would bring creativity to the next level. That was the beginning. Now this programme has become one of the most respected and sought after educational initiatives in the industry.
For those of you that have been fortunate enough to participate in this programme of seminars and have had the exclusive privilege of sitting-in on statue discussions don't squander this opportunity. Creative LIAisons is the only place you have access to what goes on inside the judging rooms.
Share with your colleagues and with your friends in the industry. Tell them what goes on in the LIA Judging rooms during statue discussions. How once every judge has reviewed every piece of work in the media they are judging and culled it down to the cream of the crop, the real intensive discussions begin. Mediocre work has no place to hide.