We had a lot of success at this year’s global LIA awards. We’d already scooped 6 Golds, 2 Silvers and 4 Bronzes, so we didn’t think it could get any better. But last night, we scored another Gold with one of the first-ever RED LIA trophies—a thing of beauty designed to celebrate the world’s best Chinese creativity.
As the cherry on top, we were also presented with the stunningly gorgeous BLUE LIA trophy for being crowned ‘REGIONAL AGENCY OF THE YEAR’ at the global LIA awards.
Needless to say, we're chuffed to bits. What a night. What a year. What an incredible team.”
ECD, Cheil Worldwide Hong Kong
We are beyond delighted to receive these awards, recognizing AIRBAG’s work across Meet Graham (Clemenger BBDO Melbourne) and Made Possible by Melbourne (McCann Melbourne). We are just as passionate about these newer forms of communication as we are about film, and are thrilled that our two most successful campaigns of 2017 live in the worlds of Outdoor, Experiential and Technology. It’s one of the things I love most about LIA - their recognition of production company craft beyond just traditional film categories. It’s an award show that perfectly reflects modern-day production.”
Director, AIRBAG, Melbourne
The inaugural LIA Chinese Creativity Award show was held on 30th November at 8 On The Bund, Shanghai. This show was started as part of the Global LIA show to recognize creativity conceived, written and produced solely in the Chinese language. ”LIA is proud to be the only global award to integrate work that was created in the Chinese language and judged by individuals that speak the language and understand the culture.” says, Barbara Levy, President of LIA.
The Chinese Creativity entries were judged in Las Vegas by a panel of respected Chinese speaking jurors, simultaneously with LIA Global judging sessions. The jury was comprised of Spencer Wong, CCO, McCann & Spencer Hong Kong; Michael Dee, CCO, United Advertising Taiwan; Alice Chou, CCO, Dentsu Taiwan; Chris Soh, CD & Head of Art, Saatchi & Saatchi Singapore; Kin Chong, CCO, Serviceplan Beijing and Yiyang Hei, Founder & CD, Sense Team Shenzhen.
The following Winners received the specially designed Red LIA Statue:
Cheil Worldwide Hong Kong - Poster - JBL - “Block Out The Chaos, Babies”
Ogilvy & Mather Taiwan - Marketing Effectiveness - Pxmart - “Hungry Ghost Festival”
Havas Taiwan - TV/Cinema/Online Film - Volvo Taiwan - “Alice’s Wedding”
McCann & Spencer Hong Kong - Design - Coca-Cola - “Singing Bottle”
ADK Taiwan - Integration - UNI Noodle - “House of Little Moment Season 1+2”
Dentsu Taiwan - Branded Entertainment - Glenlivet - “Single Belief”
Forsman & Bodenfors Sweden - Marketing Effectiveness - SK-II - “Marriage Market Takeover”
Opening the show was Malcolm Poynton, Global CCO of Cheil Worldwide, who gave a speach about Programmatic Advertsing. LIA also presented an honorary award to Mr. T.B. Song,Chairman of Ogilvy Greater China for his relentless and continuous support of the growth of advertising in China. Since 1994 he helped drive and grow China’s ad industry. He also very strongly supported the LIA Chinese Creativity Show.
Those that were in attendance were from the following countries: China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Korea, Germany and United States. Also present was Adrian Bosich and Travis Hogg from AIRBAG, Melbourne to collect their awards for Global Production Company of the Year and Regional Production Company of the Year for Australia & New Zealand.
Rosie Yakob, co-founder of GeniusSteals, hosted a candid talk with female leaders about the “Woman’s Journey” in advertising during London International Awards’ Creative LIAsons 2017.
Yakob moderated a lively discussion between Merlee Jayme, chief creative officer of Dentsu Jayme Syfu, Susan Credle, global chief creative officer of FCB, Karen Howe, founder of The Township, and Laura Gregory, founder of Great Guns, who shared their personal journeys up the ranks of a male-dominated industry. Their stories gave attendees tips on everything from balancing family and careers to how to sell ideas and ask for a raise.
Creative LIAisons 2017
Ninety young agency professionals from around the globe attended the London International Awards’ educational program Creative LIAisons this year. Three days of inspirational and informative talks from industry leaders and jury presidents were capped by a rare behind-the-scenes look inside the jury rooms on their fourth and final day in Las Vegas. Attendees observed the juries debate the final statues, their last lesson about creative excellence and judging work in Las Vegas.