Creative Liaisons







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2016 Speaker Schedule:


   Tuesday October 11th

   Chris West and Panel - Managing Director, Verbal Identity Ltd.

   Chris Smith - Group Creative Director, The Richards Group

   Bob Isherwood - Chairman of the Global Creative Council, INNOCEAN

   Ted Royer - Chief Creative Officer, Droga5

   Matt Eastwood - Worldwide Chief Creative Officer, J. Walter Thompson

   Dinner Party with the Juries, Speakers and Attendees at Surrender at Wynn Las Vegas


Wednesday October 12th

Mark Tutssel - Global Chief Creative Officer, Leo Burnett Worldwide and Creative Chairman, Publicis Communications

Ralph van Dijk - Founder and Creative Director, Eardrum

Malcolm Poynton - Global Chief Creative Officer, Cheil Worldwide

Doerte Spengler-Ahrens - Chief Creative Officer, Jung von Matt Elbe

Taras Wayner - EVP / Executive Creative Director U.S., R/GA

Pum Lefebure - Co-Founder / Chief Creative Officer, Design Army


Thursday October 13th

InnerVation Lab  - A One-Day Workshop on Lessons from Expert Entrepreneurs
Learn to think like an expert entrepreneur and practice what you have learned.
InnerVation Lab is bringing Kevin Harrington and Daymond John from ABC’s hit show, Shark Tank to Creative LIAisons 2016.

InnerVation Lab

Interactive lecture with hands-on exercises from Dr. Sarasvathy, Daymond John & Kevin Harrington.

Session 1

• Who is an expert entrepreneur?

• Five principles all expert entrepreneurs learn in the trenches

• How do you start with nothing and build a successful venture

• How do you transform an idea into a viable product

• How do you manage failures and rejections in the process of getting to success

• How you can apply lessons from expert entrepreneurs to your career aspirations

Session 2

Apply lessons from expert entrepreneurs to create a new venture idea: Work in break-out teams with rolling inputs from Dr. Sarasvathy.

Session 3

Learn the difference between an ASK and a PITCH:  Learning-by-doing -- design an ASK for an actual presentation.

Session 4

Present your ASK to Daymond John and Kevin Harrington. Both will be present at this session. At the least, get feedback, at most get them on board YOUR venture. 


Friday Oct 14th

Invited Attendees get to observe the juries in action during the Statue Discussions.

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About Creative LIAisons:

In 2011, Barbara Levy, LIA President, along with her staff, pitched an idea to the worldwide creative directors about LIA starting a mentoring programme.  This initiative would be for creatives, between the ages of 21 and 30, from around the world, and would be funded by LIA as a way to support and give back to the industry. 

Never has there ever been an awards show that has put its money where its mouth is – putting money back into the industry to perpetuate creative excellence. Creative gurus from all over the world now have a platform and place to nurture up-and-coming creatives so that they can pass the torch on.

This is the perfect venue and time as all the big names in the industry from advertising to design to digital to production and technology are gathered in Vegas to judge for LIA.  Creative LIAisons gives young creatives exclusive access to all of LIAs jury members, which they would otherwise have little or no opportunity to mingle with in a professional or social environment.

Many of the Speakers are chosen from the LIA juries.  LIA suggests to the speakers that the topics can extend beyond the realm of advertising, marketing, design, production and digital.  LIA also seeks out influences from outside the jury pool.  This has included Daymond John, Founder of FUBU and Star of ABC’s Shark Tank & CEO of Shark Branding.

During the programme, they are privileged to sit in on the statue deliberations - an experience no other award show offers.  This has been described by many of the Creative LIAisons’ alumni as priceless.

When it first started, the initiative wasn’t called Creative LIAisons. The name that kicked off the programme in Las Vegas was Creative Conversations.   Right from the start it ran in tandem with the LIA judging in Las Vegas.