2024 Of The Year Awards
HOW WE CALCULATE OF THE YEAR AWARDS
All winning work is assigned a point value that correlates to a statue win. The points attained from all Grand LIA, Gold, Silver, Bronze and Finalist wins contribute to the Of The Year Awards, regardless of entering company. We use the credits input at time of entry to calculate these points. We do NOT calculate the Entrant field when allocating points. All standard company credit fields starting with the Client field through to the end of the credit form are used to calculate our Of The Year Awards.
WHO RECEIVES POINTS
All companies listed within the creative credits receive points. If more than one company is listed in a credit field, the points are equally split amongst the companies. If one company in two different cities is listed, the points will be split between the two individual offices. Each office that receives points also contributes to the score for their Network and their Holding Company.
POINT VALUES
Grand LIA - 100 points; Gold - 40 points; Silver - 15 points; Bronze - 5 points; Finalist - 1 point
HOLDING COMPANY AND NETWORK OF THE YEAR
Each individual office receives points, while also contributing to the score for their Holding Company and Network. A Holding Company is the parent company of the Networks, including but not limited to WPP; IPG; Omnicom; Publicis Groupe; Dentsu; Accenture; etc. A Network is defined as the Agency umbrella, including but not limited to Ogilvy; FCB; BBDO; Dentsu; Accenture Song; IPG Health; Leo Burnett; Havas; Stagwell; etc. We rely on each Network and Holding Company to provide us with a full and current list all companies under their umbrella. LIA is not responsible for companies not supplied to us by the Agency, Network or Holding Company.
GLOBAL AND REGIONAL OF THE YEAR
LIA honors Global of the Year Awards and Regional of the Year Awards. The regions recognized are: Asia, Australia/New Zealand, Europe, Middle East/Africa, North America and South America.
To qualify, there must be at least three statue wins attributed to your company. These awards are calculated based on a point system across various Categories - see the chart below. LIA uses the creative credits that are input at the time of entry to award these points. Credits for Case Films will not be calculated.