THE LIA MISSION:
To award creativity and the power of ideas in all forms of Advertising, Digital, Branded Content, Branded Entertainment, Design, Production, Music & Sound and Health & Pharma.
LIA (formerly known as London International Advertising Awards) is a worldwide Award annually honouring legends, pioneers, and embodiments of excellence in Advertising, Digital, Production, Design, Music & Sound and Technology. It was the first truly international award of its kind to acknowledge all media from all over the world to be judged by a diverse global jury. In 2004, the word “Advertising” was removed from the competition’s name to reflect the fact that it observes more than just “advertising” in an ever-changing industry. Barbara Levy, Founder of LIA, has also been the Awards President since its inception in 1986.
The Awards began by honouring advertising in the realms of Cinema, Television, Print, and Radio internationally. LIA now honours 18 unique media types: Ambient, Billboard, Branded Entertainment, Design, Digital, Health and Pharma, Integration, Music & Sound, Music Video, Non-Traditional, Package Design, Poster, Print, Production & Post-Production, Radio & Audio, The NEW, TV/Cinema/Online Film and Verbal Identity.
HOW WE JUDGE
Each Jury has the discretion to award a Grand LIA. A Grand LIA can only be awarded to a piece of work that has achieved at least one Gold statue in its respective media.
Of the winning works selected, there is the potential for the following ‘Of The Year’ Awards: Network, Agency, Independent Agency, Design Company, Production Company, Post-Production Company, Music & Sound Company, and Radio & Audio Company.
To qualify for any of these awards, it is based on a point system of Statue Wins and Finalist Status. To receive this honor a company must have a large body of winning work.
NEW FOR 2017:
LIA has added a competition for Health & Pharma.
Ambient has been added - entries in this medium include executions other than billboards and posters that appear in public places. This may include, but is not limited to, stickers, receipts, street furniture, shopping carts, trolleys and/or rubbish bins.
The Digital medium has been expanded to include Craft categories.
A fully funded educational Initiative hosted by LIA for creatives between the ages of 21 and 30, from around the world, the Creative LIAisons programme launched in 2012 as a way to give back to the industry. During the programme, attendees are privileged to sit in on the statue deliberations - an experience no other award show offers. This has been described by many of the Creative LIAisons alumni as priceless. 2016 saw the launch of InnerVation Lab, an interactive lecture with hands-on exercises from Dr. Saras Sarasvathy, Daymond John & Kevin Harrington.