LIA now honors 19 unique media types: Ambient, Billboard, Branded Entertainment, Design, Digital, Health & Pharma, Integration, Music & Sound, Music Video, Non-Traditional, Package Design, Poster, Print, Production & Post-Production, Radio & Audio, Social Influencers, The NEW, TV/Cinema/Online Film and Verbal Identity.
Since its inception, LIA has been a worldwide Award for creative excellence in all forms of media. In 2004, the word “Advertising” was removed from the annual competition’s name to reflect the fact that it awards more than just “advertising” in an ever-changing industry.
LIA, the first truly international Award of its kind, has continually evolved as the landscape of the industry has changed. It has grown from honoring three media types, TV & Cinema, Print and Radio to the current landscape honoring 19 unique media.
LIA believes that Creativity doesn't happen in isolation. It depends on making connections: between thoughts and between people. Each year, LIA assembles the best creative minds in the business to judge all of its entries in Las Vegas.
Creative LIAisons is an educational program developed and funded by LIA for young creatives from around the globe. The age requirement for the program is between 21 and 30 years. Creative LIAisons takes place simultaneously with LIA's judging, helping the next generation make connections with the industry leaders and with their peers.
HOW WE JUDGE
Of the winning works selected, there is a potential to win a Global Of The Year Award. This year LIA has introduced the Regional Of The Year Award. The regions recognized are Australia / New Zealand; Asia; Europe; North America; Middle East / Africa and South America.
Of the Year Awards are inclusive of, but not limited to: Network, Agency, Independent Agency, Technology & Experiential Company, Production Company, Post-Production Company, Design & Package Design Company, Radio & Audio Company, Music & Sound Company and Health & Pharma Company.
To qualify for any of these awards, it is based on a point system of Statue Wins and Finalist Status. To receive this honor a company must have a large body of winning work.