Diederik van Middelkoop has had a very successful career as Creative Director in Music and Sound for ad campaigns and brand identities around the world. He is Creative Director at Amp.Amsterdam, the Sonic Branding Company, a music agency specialising in sonic branding and music supervision with a great love for the innovative. Clients include Nike, Adidas, CocaCola, Diesel, Heineken, Webex, Gojek, T-Mobile, IOC, to name but a few. Diederik has also been a welcome speaker and judge at many festivals, including LIA, Cannes Lions, Promax, Spikes Asia and Adfest, to name but a few.