2021 Creative LIAisons Coaches
Per Pedersen
Founder / Global Creative Chairman
by The Network
Copenhagen
, Denmark
Global creative leader in the global agency business for over 25 year. Per has won 500+ awards including several LIAs and more than 150 Cannes Lions. He started out as his native country, Denmark’s first creative Planner, but transitioned into Creative Director. He was the co-founder of creative hot-shop Uncle Grey, the highest ranking creative agency in Denmark. In 2009 he became CCO of Grey Germany, then Global ECD in Grey New York before taking a global creative leadership role as Deputy Worldwide CCO in 2014. Since 2017 Global Creative Chairman of Grey Worldwide. In 2020 Per founded by The Network a global creative network with agencies in 25 markets.