CELEBRATING AND INVESTING IN CREATIVITY
 

2013 Speakers

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Raphael Aflalo

CEO - Co-Founder
My Love Affair

Raphael Aflalo started his career in 1999 by forming his own Digital Agency Pure Player, working with major national and international brands. In 2007, Pure Player was bought by Digitas (Publicis Group). During that time and until 2009, Raphael served as Managing Director of Performics France. From 2009 to 2011, he acted as Managing Director in charge of Digital at Omnicom Media Group, France.

In 2011, Raphael ventured down a new business path with Cathy Guetta (wife of the international DJ producer David Guetta) known worldwide for her numerous successful ventures in the entertainment industry, whom he had met one year prior. Together the two forces combined to launch what is now known as My Love Affair.

Their vision was clear: brands and artists have a lot to bring to each other and, whilst artists are striving to find a long-term business model, brands are constantly trying to create unique and strong environments in which consumers will see their constantly growing expectations met.

My Love Affair links brands directly to personalities through different means of communication such as endorsement, product placement (in music videos, podcasts, etc.), event partnerships (parties, sampling, etc.) and premium services (micro-payment: exclusive content, gaming, goodies, merchandising, etc.).

By the time of My Love Affair’s official launch in June 2011, the company had already secured various partnerships between high-profile artists like David Guetta, Lenny Kravitz, Iggy Pop, Justin Bieber, Will.i.am, Maroon 5, to name a few and internationally known brands like HP, Renault, Sony Mobile, P&G, IWC, DisneyLand Paris etc.

Celebrating and investing
in creativity