Australian-born Bob Isherwood is the former Worldwide Creative Director of Saatchi & Saatchi.
For 12 years, Bob took ultimate responsibility for the communications ideas the company created for some of the world’s major corporations including Proctor & Gamble and Toyota. He was for example the Global Creative Director responsible for the launch and mass marketing of Toyota’s Prius.
It was under Bob’s leadership that the Saatchi & Saatchi network won almost 8,000 significant awards.
Bob’s work has been documented in many books and endorsed by the industry’s most prestigious national and international award shows. He won Australia’s first Gold Lion for Film at the Cannes Lions, and is one of the few people to have ever won a D&AD gold award for advertising.
He has been elected to the Clio Hall of Fame in the US, and the Writers and Art Directors Hall of Fame in Australia, and holds the first ever Honorary Doctorate in Communications from RMIT University.
Bob has also received the Clio Lifetime Achievement Award “in recognition of outstanding and ongoing contribution by an individual who is leading the industry forward.”
Currently, Bob is Chairman of the Global Creative Council for Innocean.