From the moment I arrived to judge at LIA this year, everything just felt different. After check-in, I dropped my bags and headed up to the rooftop to see old friends and meet new friends. The standard greeting drinks for judges. And yes, the judges were all there, but mixed evenly through the crowd was a crop of the freshest talent in our industry. I easily spent half my time talking to these bright-eyed young souls.
They were treated to a week of intimate Creative Conversations with the leaders of our industry and then the most surprising thing of all happened. They were invited into the sacred jury room on “medal day”. I was on the Integration Jury and on that day the most incredible debate erupted about what the future of Integration looks like - ideas that integrate into culture and beautiful, invisible orchestration across media channels. That one hour was worth the world to the young creatives and their attendance added to the feeling of responsibility you have as a juror to get it right.
Throughout the few days of judging it became clear that this wasn’t just a superficial invitation to some young folks, but a real commitment to shaping the future of our industry.
What a unique experience.
From the moment I arrived to judge at LIA this year, everything just felt different. After check-in, I dropped my bags and headed up to the rooftop to see old friends and meet new friends. The standard greeting drinks for judges. And yes, the judges were all there, but mixed evenly through the crowd was a crop of the freshest talent in our industry. I easily spent half my time talking to these bright-eyed young souls.
They were treated to a week of intimate Creative Conversations with the leaders of our industry and then the most surprising thing of all happened. They were invited into the sacred jury room on “medal day”. I was on the Integration Jury and on that day the most incredible debate erupted about what the future of Integration looks like - ideas that integrate into culture and beautiful, invisible orchestration across media channels. That one hour was worth the world to the young creatives and their attendance added to the feeling of responsibility you have as a juror to get it right.
Throughout the few days of judging it became clear that this wasn’t just a superficial invitation to some young folks, but a real commitment to shaping the future of our industry.