Worldwide Chief Creative Officer/Partner
Serviceplan Group
Munich
Comments
Again, it was an amazing experience to judge great work with even greater people at LIA judging. Highly professional on a breathtaking level of passion and understanding of today’s definition of good old advertising, especially the understanding that integration today does not mean to use all channels that are available, but to integrate your idea into a socially relevant surrounding. Looking forward to next year’s discussions on new work showing up within the next twelve months.
Again, it was an amazing experience to judge great work with even greater people at LIA judging. Highly professional on a breathtaking level of passion and understanding of today’s definition of good old advertising, especially the understanding that integration today does not mean to use all channels that are available, but to integrate your idea into a socially relevant surrounding. Looking forward to next year’s discussions on new work showing up within the next twelve months.