Executive Creative Director
Leo Burnett Melbourne
Melbourne
Comments
There’s nowhere on earth like Vegas, an intense, electrified city that radiates an eccentric energy. Not dissimilar to our judging room, a collective of super smart, very well chosen, energized people.
The LIA judging process creates positive energy with intimate, face-to-face debate, not facedown in an iPad. This year we used our brainpower to redefine the word integrated. LIA is one of only a few shows that views integration differently, and after much debate this is how we interpreted the two categories. Integration: an idea that infiltrates itself into peoples lives or seamlessly integrates itself into culture. Multimedia campaign: an idea that is so brilliantly orchestrated from inception and utilities multiple channels to amplify its impact. We feel energized about the work chosen, and if your ideas measure up to these principals next year, you’ll win big.
There’s nowhere on earth like Vegas, an intense, electrified city that radiates an eccentric energy. Not dissimilar to our judging room, a collective of super smart, very well chosen, energized people.
The LIA judging process creates positive energy with intimate, face-to-face debate, not facedown in an iPad. This year we used our brainpower to redefine the word integrated. LIA is one of only a few shows that views integration differently, and after much debate this is how we interpreted the two categories. Integration: an idea that infiltrates itself into peoples lives or seamlessly integrates itself into culture. Multimedia campaign: an idea that is so brilliantly orchestrated from inception and utilities multiple channels to amplify its impact. We feel energized about the work chosen, and if your ideas measure up to these principals next year, you’ll win big.