Brian Yessian
TV/Cinema/Online Film - Music & Sound
Partner / Chief Creative Officer
Yessian Music
New York
Comments
It was an honor to be sitting on the Music and Sound jury this year. Three years ago when I had my first opportunity to judge at LIA, I thought the level of work was great. This year the work was simply outstanding - some of the best entries I have seen from companies in years. We had a very strong jury and great debates took place. Much more exciting than the 2016 presidential debates I must say.
Of course, as a music company owner myself, I feel that the impact of music and sound design really is 50% of the experience. You see it and you hear it. Take away the sound and you have a beautiful image without the emotion. Myself, as well as the rest of the Music and Sound Jury spent a lot of extra time discussing each entry and the impact it has on the film. We were looking for pieces that were not only interesting and fresh new approaches, but pieces that also elevated the media and told the story.
This was also an exciting year as the lines of Television to Online to New Media are becoming blurred. There are an abundance of new media platforms that are quickly popping up around the world and music and sound is still a big part of this. As we see more of this type of work becoming a part of the mainstream, I am very excited to be a part of developing a new Music and Sound category for 2016, which will encompass experiential work for brands across platforms that include live events, museums, themed attractions, Virtual Reality and beyond. Music companies are finding new ways to create and apply their work across a variety of platforms, and this new category will give them all a way to be rewarded for that work.
It was an honor to be sitting on the Music and Sound jury this year. Three years ago when I had my first opportunity to judge at LIA, I thought the level of work was great. This year the work was simply outstanding - some of the best entries I have seen from companies in years. We had a very strong jury and great debates took place. Much more exciting than the 2016 presidential debates I must say.
Of course, as a music company owner myself, I feel that the impact of music and sound design really is 50% of the experience. You see it and you hear it. Take away the sound and you have a beautiful image without the emotion. Myself, as well as the rest of the Music and Sound Jury spent a lot of extra time discussing each entry and the impact it has on the film. We were looking for pieces that were not only interesting and fresh new approaches, but pieces that also elevated the media and told the story.
This was also an exciting year as the lines of Television to Online to New Media are becoming blurred. There are an abundance of new media platforms that are quickly popping up around the world and music and sound is still a big part of this. As we see more of this type of work becoming a part of the mainstream, I am very excited to be a part of developing a new Music and Sound category for 2016, which will encompass experiential work for brands across platforms that include live events, museums, themed attractions, Virtual Reality and beyond. Music companies are finding new ways to create and apply their work across a variety of platforms, and this new category will give them all a way to be rewarded for that work.