What could be more fun than geeking out for a week with fellow audiophiles by a private pool? Okay, a lot of things - but I thoroughly enjoyed the judging experience this year. The LIA collects the best work from around the world and gathers the finest people to judge it. It’s inspiring to listen to all the great work that’s still out there and to be reminded of the amazing power of radio. Some work I was particularly fond of was the laugh out loud humor from the Skittles campaign from DDB Chicago, the clever subtlety from the SBS campaign from BBDO Belgium and the powerful, resonating message in the PSAs for YWCA from Juniper Park.
Listening and critiquing almost 300 spots with my fellow jurors was, in a word, awesome. This was a small group of people who I admire and respect. Sharing opinions with them was an eye-opening (ear-opening?) experience. And being guided each day by Tom Eymundson, our fearless leader, made each day seamless and enjoyable.
It is also a treat to mingle with all the great minds from other juries and hear what’s going on in their world. There’s a ton of exciting and innovative work going on out there – and it’s thrilling to hear about it from my colleagues. And to do it all over a five day period in Las Vegas, while indulging in some of the best food and drink you can imagine…I can only describe it as four extra pounds of fun! The LIA is a first class experience all the way and I am grateful to have been a part of it. Thank you so much for having me.
What could be more fun than geeking out for a week with fellow audiophiles by a private pool? Okay, a lot of things - but I thoroughly enjoyed the judging experience this year. The LIA collects the best work from around the world and gathers the finest people to judge it. It’s inspiring to listen to all the great work that’s still out there and to be reminded of the amazing power of radio. Some work I was particularly fond of was the laugh out loud humor from the Skittles campaign from DDB Chicago, the clever subtlety from the SBS campaign from BBDO Belgium and the powerful, resonating message in the PSAs for YWCA from Juniper Park.
Listening and critiquing almost 300 spots with my fellow jurors was, in a word, awesome. This was a small group of people who I admire and respect. Sharing opinions with them was an eye-opening (ear-opening?) experience. And being guided each day by Tom Eymundson, our fearless leader, made each day seamless and enjoyable.
It is also a treat to mingle with all the great minds from other juries and hear what’s going on in their world. There’s a ton of exciting and innovative work going on out there – and it’s thrilling to hear about it from my colleagues. And to do it all over a five day period in Las Vegas, while indulging in some of the best food and drink you can imagine…I can only describe it as four extra pounds of fun! The LIA is a first class experience all the way and I am grateful to have been a part of it. Thank you so much for having me.