While I loving hearing international work, I also enjoy judging for LIA, because I get to hear international opinions, too. This year’s Radio Jury had six people from four different countries, discussing radio spots from almost every continent. So it led to a ot of spirited discussions from very different perspectives. But in the end, the best work still rose to the top.
There always seems to be a special chemistry on the Radio Jury and this year was no exception. There is a shared passion for this medium that really comes through. Or maybe we’re just especially close, because none of the other juries quite know what to make of us.
This was my fourth year judging LIA, but it was my first as a Creative LIAisons speaker. That was a really wonderful experience. The young creatives from all over the world brought so much energy and enthusiasm, but they are also smart enough to have pretty fine-tuned BS alarms. So it was fun to speak from experience and throw it out there honestly, and see how they responded. That’s a rare and very rewarding treat.
While I loving hearing international work, I also enjoy judging for LIA, because I get to hear international opinions, too. This year’s Radio Jury had six people from four different countries, discussing radio spots from almost every continent. So it led to a ot of spirited discussions from very different perspectives. But in the end, the best work still rose to the top.
There always seems to be a special chemistry on the Radio Jury and this year was no exception. There is a shared passion for this medium that really comes through. Or maybe we’re just especially close, because none of the other juries quite know what to make of us.
This was my fourth year judging LIA, but it was my first as a Creative LIAisons speaker. That was a really wonderful experience. The young creatives from all over the world brought so much energy and enthusiasm, but they are also smart enough to have pretty fine-tuned BS alarms. So it was fun to speak from experience and throw it out there honestly, and see how they responded. That’s a rare and very rewarding treat.