Brian Collins
- Jury President
Design and Package Design
Chief Creative Officer / Co-Founder
Collins
New York
Comments
The Design Grand LIA, was eagerly awarded by us. And it was beyond deserved. (There was no Grand LIA awarded in Package Design.)
It's a cliche, but the brilliant work we saw was so far above everything else. It was like it arrived from another universe.
Overall the level of what we saw was excellent and, in general, there was very little truly terrible work. Still lots of agressive banality from the giant global branding firms, sadly. But creative firms are becoming much better at self-editing their work.
That said, I wish it would have been more difficult for us to have arrived at a final decision on which entry deserved the Grand LIA. But it was easy. And from the first time we all first saw it, it was practically inevitable.
I remain beyond impressed by the thoughtfulness and kindness of the leaders and people at the London International Awards. The fact that we had such a remarkable and enjoyable jury is a testament to how good LIA is at what they do.
I can speak for my entire jury that we are beyond proud of all the work we have included this year. We were crazy particular and very choosey. But we were not a humorless jury that only wanted to award one obscure, fussy piece of work either. I despise those kind of juries.
For anyone who has their work included in this year's review, please know that each and every entry here was closely reviewed and heavily discussed before it made it anywhere close to being included in this year's annual.
As for the results, I am beyond proud of every website, film, package, poster, environment and, for heaven's sake, book that is included here.
Also, I am honored to be part of a discipline that can produce such extraordinary, inspiring ideas.
The Design Grand LIA, was eagerly awarded by us. And it was beyond deserved. (There was no Grand LIA awarded in Package Design.)
It's a cliche, but the brilliant work we saw was so far above everything else. It was like it arrived from another universe.
Overall the level of what we saw was excellent and, in general, there was very little truly terrible work. Still lots of agressive banality from the giant global branding firms, sadly. But creative firms are becoming much better at self-editing their work.
That said, I wish it would have been more difficult for us to have arrived at a final decision on which entry deserved the Grand LIA. But it was easy. And from the first time we all first saw it, it was practically inevitable.
I remain beyond impressed by the thoughtfulness and kindness of the leaders and people at the London International Awards. The fact that we had such a remarkable and enjoyable jury is a testament to how good LIA is at what they do.
I can speak for my entire jury that we are beyond proud of all the work we have included this year. We were crazy particular and very choosey. But we were not a humorless jury that only wanted to award one obscure, fussy piece of work either. I despise those kind of juries.
For anyone who has their work included in this year's review, please know that each and every entry here was closely reviewed and heavily discussed before it made it anywhere close to being included in this year's annual.
As for the results, I am beyond proud of every website, film, package, poster, environment and, for heaven's sake, book that is included here.
Also, I am honored to be part of a discipline that can produce such extraordinary, inspiring ideas.