Rani Vaz
- Jury President
TV/Cinema/Online Film - Music & Sound
SVP / Director Music
BBDO New York
New York
Comments
It was truly an honor to serve as Jury President for the Music & Sound Jury at the 2015 London International Awards.
This was my first year at LIA and I had the privilege of serving on a jury representing great depth and breadth of musical perspectives from around the globe. I would like to thank my fellow jurors for their passionate commitment to the work we do; I learned so much from you all in the three days we were together.
On our first day we used two words to describe our benchmark for the best work: courage and bravery. In light of those words, we did not award a Grand LIA this year. There were strong contenders but no singular, undoubtable piece of work that broke new ground to stand unanimously above the rest. That said, this year brought a large and varied group of very fine work across all music and sound categories.
The Original Song category had strong and quite singular entries in both writing and execution. Old Navy, Loctite and McDonalds speak to the success of writing original content and delivering brand message. In Music Original/Underscore, Pepto-Bismol and Mumbai Mirror stand out on strength of composition, arrangement and production – all three elements must be equally effective.
Much like the creative process, LIA encourages, demands and enables discussion and debate. Where in the show do we place entries that fall outside the current parameters? Should we develop a category for experiential? What constitutes 'musical sound design' and which comes first the music or the sound design?
Thankfully, our world of music and its application in the content we create is constantly evolving and we are fortunate to be able to ask these questions anew each year. Seeing the full spectrum of work at LIA reinforces the role music plays as the gut-level emotional driver of our work.
I'd also like to add a special thank you to Barbara, Wayne, Patricia and the entire LIA team. It was a pleasure to meet and work with each of you.
It was truly an honor to serve as Jury President for the Music & Sound Jury at the 2015 London International Awards.
This was my first year at LIA and I had the privilege of serving on a jury representing great depth and breadth of musical perspectives from around the globe. I would like to thank my fellow jurors for their passionate commitment to the work we do; I learned so much from you all in the three days we were together.
On our first day we used two words to describe our benchmark for the best work: courage and bravery. In light of those words, we did not award a Grand LIA this year. There were strong contenders but no singular, undoubtable piece of work that broke new ground to stand unanimously above the rest. That said, this year brought a large and varied group of very fine work across all music and sound categories.
The Original Song category had strong and quite singular entries in both writing and execution. Old Navy, Loctite and McDonalds speak to the success of writing original content and delivering brand message. In Music Original/Underscore, Pepto-Bismol and Mumbai Mirror stand out on strength of composition, arrangement and production – all three elements must be equally effective.
Much like the creative process, LIA encourages, demands and enables discussion and debate. Where in the show do we place entries that fall outside the current parameters? Should we develop a category for experiential? What constitutes 'musical sound design' and which comes first the music or the sound design?
Thankfully, our world of music and its application in the content we create is constantly evolving and we are fortunate to be able to ask these questions anew each year. Seeing the full spectrum of work at LIA reinforces the role music plays as the gut-level emotional driver of our work.
I'd also like to add a special thank you to Barbara, Wayne, Patricia and the entire LIA team. It was a pleasure to meet and work with each of you.