The TV/Cinema/Online Film Grand LIA is for Volvo. It’s the latest work from the ‘test series’, and it’s an amazing piece because this is business-to-business, and it’s not most people’s business, but the way they are advertising their products is so entertaining that this format has become part of pop culture. They did it two years ago with Jean Claude Van Damme as the one peak… and they now did it again with this little girl. The casting was great, the setup was great, the insight was great. It’s boring business-to-business stuff now put in a very playful, very entertaining way.
The TV/Cinema/Online Film Grand LIA is for Volvo. It’s the latest work from the ‘test series’, and it’s an amazing piece because this is business-to-business, and it’s not most people’s business, but the way they are advertising their products is so entertaining that this format has become part of pop culture. They did it two years ago with Jean Claude Van Damme as the one peak… and they now did it again with this little girl. The casting was great, the setup was great, the insight was great. It’s boring business-to-business stuff now put in a very playful, very entertaining way.