Chief Creative Officer, North America
Commonwealth//McCann
Detroit
Comments
The first thing that struck me was the caliber of the work, it was outstanding, lots and lots of stuff that had just come off big wins at Cannes. But also, there was a lot of new work as well, work that hadn’t hit any award shows yet. So we had first crack at it, which was fun. We had a truly global jury; Japan, Germany, New Zealand, England were all represented, and me, from Detroit. The first few days we quietly judged the work, and from that we developed a short list. I was happy to see that collectively, we all agreed on what moved forward. There were no blatant omissions or crazy additions, just the best work rising to the top. It’s funny how a group of strangers, all from different countries/backgrounds/experiences can get in a room and pretty quickly agree upon the best work. There was no yelling, or fighting, or arguing. Instead, it was a pure celebration of the work; as it should be. I was proud to be a part of it.
The first thing that struck me was the caliber of the work, it was outstanding, lots and lots of stuff that had just come off big wins at Cannes. But also, there was a lot of new work as well, work that hadn’t hit any award shows yet. So we had first crack at it, which was fun. We had a truly global jury; Japan, Germany, New Zealand, England were all represented, and me, from Detroit. The first few days we quietly judged the work, and from that we developed a short list. I was happy to see that collectively, we all agreed on what moved forward. There were no blatant omissions or crazy additions, just the best work rising to the top. It’s funny how a group of strangers, all from different countries/backgrounds/experiences can get in a room and pretty quickly agree upon the best work. There was no yelling, or fighting, or arguing. Instead, it was a pure celebration of the work; as it should be. I was proud to be a part of it.