2016 JUDGING COMMENTS

Please Choose

Francois Brun
Music Video and Production & Post-Production

CEO & Co-founder
Quad Group
Paris
Comments

It was a pleasure to discover that my jury was eclectic, well proportioned with profiles carefully considered to be complementary. The three days of screenings and discussions were very dense but very relaxed, and professional, with continuous attention despite the fatigue, and nobody gave up. Diane Jackson, the jury president, knew how to keep everyone's attention and focus on the importance of our mission and in defending our judgements. The atmosphere nevertheless remained very easy going with everyone staying engaged. The LIA team of organizers was so welcoming and present, but not excessive. They were passionate people who were always available and smiling (this is very important when you come from Paris ;).

Thanks for your enthusiasm and being so accessible. Thank you to Barbara, Wayne, Patricia and the entire team on this very successful event.

My Top 3 From LIA 2016:

The punch in the gut given by the two short films for Guinness directed by Tubby Brother. They are two films that are real and handle with extreme intelligence both subjects as well as the advertising aspect of the films through its direction and editing. For me, they are a perfect example of the missing link between the two worlds…

The Coldplay music video, which demonstrates the mastering of a concept, which is beautiful thing, but the quality and intelligence of the craft behind it takes the idea to the next level, this was a real tour de force.  

Tiny Dancer which has already had a lot of buzz. However for me what was interesting was that it was more of a lesson about staging that direction. It’s really a film that, like many other producers, I would have loved to do. I don’t think I would have changed anything (unlucky for me, perhaps), especially since it’s difficult for me (I’m French) to say something is “perfect”!