Anna Fawcett
Music Video and Production & Post-Production
Executive Producer
Filmgraphics
Sydney
Comments
Five days of judging indoors in Vegas sounds like a chore. It isn’t. LIA manages to always bring together such a talented, funny, opinionated, slightly crazy bunch of people who genuinely love the business and the work, which makes the process a pleasure. And with the changes happening in the way we tell brand stories there are always interesting discussions with Production/Post-Production about what entries are relevant to this medium. I would suggest that people entering really analyse which categories to enter. And people with campaigns that are winners, enter more, as we found this year a few films were outstanding and would have been awarded more than one LIA.
Five days of judging indoors in Vegas sounds like a chore. It isn’t. LIA manages to always bring together such a talented, funny, opinionated, slightly crazy bunch of people who genuinely love the business and the work, which makes the process a pleasure. And with the changes happening in the way we tell brand stories there are always interesting discussions with Production/Post-Production about what entries are relevant to this medium. I would suggest that people entering really analyse which categories to enter. And people with campaigns that are winners, enter more, as we found this year a few films were outstanding and would have been awarded more than one LIA.