Isabelle Dahlborg Lidström
Design and Package Design
Co-founder / Chief Creative Director
NINE
Stockholm
Comments
After arriving in Las Vegas alone, it became evident that this year’s backdrop for LIA was going to be full of kitsch and charisma. Meeting a group of likeminded peers can be both challenging and exciting. Of course when you sit a jury down from around the world, you are not going to see eye to eye on the first day.
With around 650 entries in the Design Category there was a huge amount of interesting work. The variety was extreme in every category making it hard to come to a decision sometimes, but from this came conversations that were much more important than personal taste. What is it that resonates when designing a product, poster, book, package or digital campaign, etc.?
As a jury member it is always vital to part with a gift of knowledge, a message of what young designers should take with them as they embark on their careers. Execution is what catches the eye of course, but above all, a strong concept and unique idea reign over all, and that was the thread that tied us misfits together on the jury this year.
Design is as much about touching people’s hearts as it is about providing a service. When combined, you get executions like the Brail watch DOT, which combines precision execution with a do good attitude. DOT brail watch was awarded the Grand LIA for 2016.
A big thank you to Barbara, Patricia and Wayne and the rest of the LIA crew…And of course my people, Pum Lefebure, Brian Collins, Michael Brindley, Napath Omathikul, Gisela Schulzinger, Alex Schill, Lauren van Aswegen and Naoki Ito for the best jury work ever!!
After arriving in Las Vegas alone, it became evident that this year’s backdrop for LIA was going to be full of kitsch and charisma. Meeting a group of likeminded peers can be both challenging and exciting. Of course when you sit a jury down from around the world, you are not going to see eye to eye on the first day.
With around 650 entries in the Design Category there was a huge amount of interesting work. The variety was extreme in every category making it hard to come to a decision sometimes, but from this came conversations that were much more important than personal taste. What is it that resonates when designing a product, poster, book, package or digital campaign, etc.?
As a jury member it is always vital to part with a gift of knowledge, a message of what young designers should take with them as they embark on their careers. Execution is what catches the eye of course, but above all, a strong concept and unique idea reign over all, and that was the thread that tied us misfits together on the jury this year.
Design is as much about touching people’s hearts as it is about providing a service. When combined, you get executions like the Brail watch DOT, which combines precision execution with a do good attitude. DOT brail watch was awarded the Grand LIA for 2016.
A big thank you to Barbara, Patricia and Wayne and the rest of the LIA crew…And of course my people, Pum Lefebure, Brian Collins, Michael Brindley, Napath Omathikul, Gisela Schulzinger, Alex Schill, Lauren van Aswegen and Naoki Ito for the best jury work ever!!