The Juries

Each year we assemble the best creative talent from around the globe
The best shows have the best judges. Like attracts like.

So appointing the right judges is a serious business. LIA puts careful thought and consideration into selecting the best frontline practitioners to sit on the juries. Every year, the jury members are high-profile professionals from diverse communities internationally; each accomplished in their field and acclaimed by their counterparts in the industry. Having a diversified jury (DEI) across the world - companies, networks, holding companies, independent companies to clients means having different points of view that would eventually lead to the best work being funnelled through.

There is a big weight of responsibility to push the most notable work to the top. That’s why, in the interest of total fairness, every jury member must see every piece of work from the get-go. No pre-judging off-site. And any juror who has a vested interest in a piece of work must abstain.

2024 Pharma & Medical Jury

Jury President

Tom Richards
Co Global Chief Creative Officer
21GRAMS

Tom hates writing in the third person, so he brought in some friends to help him.
His Mum said she was very proud of him, even though she’s not sure what he does.
His wife, well she never sees him.
His kids deny they’re his harshest critics (but they are).
His clients speak very highly of his advertising brain.
His colleagues mention it’s a joy to work alongside him and share awards stages with him.
His previous agency said they were very happy to be Healthcare Agency of The Year.
21GRAMS confirm he helps put soul into their creative, but they often don’t understand his British accent.
The people his work has touched would no doubt say the kindest things if they weren’t out there enjoying life.
And Awards juries keep inviting him back, which seems to speak volumes.