The Juries

Each year we assemble the best creative talent from around the globe
The best shows have the best judges. Like attracts like.

So appointing the right judges is a serious business. LIA puts careful thought and consideration into selecting the best frontline practitioners to sit on the juries. Every year, the jury members are high-profile professionals from diverse communities internationally; each accomplished in their field and acclaimed by their counterparts in the industry. Having a diversified jury (DEI) across the world - companies, networks, holding companies, independent companies to clients means having different points of view that would eventually lead to the best work being funnelled through.

There is a big weight of responsibility to push the most notable work to the top. That’s why, in the interest of total fairness, every jury member must see every piece of work from the get-go. No pre-judging off-site. And any juror who has a vested interest in a piece of work must abstain.

2024 Evolution and Creative Use of Data Jury

Jury President

Yasu Sasaki
Global Chief Creative Officer
Dentsu Group Inc.

Yasuharu Sasaki, known as Yasu, began working at Dentsu as a Copywriter in 1995. Drawing on his skills as a Computer Science graduate he was an early pioneer of interactive advertising. His passion for creativity and technology has been a marked characteristic throughout his career, notably when he founded cutting edge R&D offering, Dentsu Lab Tokyo in 2014. His time at Dentsu, which has included working in New York as an Executive Creative Director and Managing Director at Dentsu Tokyo, has seen Yasu deliver work for global clients including Uniqlo, Honda and Coca-Cola.

As well as receiving the highest recognition at all major international award shows, Yasu has sat on numerous juries, including Cannes Lions Brand Experience & Activation Jury President in 2022 and Head of Jury at the 2023 APAC Effies.

In October 2023 Yasu was named Dentsu’s Global Chief Creative Officer, responsible for leading Dentsu’s global Creative Practice, including Dentsu Creative. He sets the standard for creative excellence and is key to building a culture of creativity and innovation across the whole of Dentsu.