LIA 2024 early bird entrants will receive a 25% discount off standard entry fees. This offer will expire on 7th June 2024.
To take advantage of the 25% discount, all entries must be finalized and paid by 7th June. Any invoice that is not paid by 7th June or that requires any edits, i.e. media uploads, credits or any other changes after 7th June will be re-invoiced at the full fee. Standard fees will apply from 8th June until the entry system closes. LIA never charges late fees or upload fees.
This year, LIA has added two new competitions – Creative Strategy and Direct.
Creative Strategy recognizes the digging, investigation, creative problem solving and discovery that leads into and inspires the creative idea. Strategy drives the discovery process, searching for fresh insight and creative instigation. Strategy works through all forms of data and hypotheses drawing from culture, category, human, brand and contextual fodder to unlock the creative opportunity. This award will recognize that having a strong understanding of the culture, category, consumer and brand can lead to a creative idea that can lead to significant impact.
Direct as a medium has been around for a long time. In fact, David Ogilvy sold AGA cookers door-to-door before he opened his agency. Direct Response was his first love. Granted, it has evolved, but it is still a great measure of the success of a campaign in terms of generating results.
LIA is one of five global shows included in the WARC Creative 100
