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2017 Press Releases

Marketing & Public Relations:
Patricia Censoprano
Senior Vice President -
Marketing & PR
patricia@liaawards.com
Telephone: +1 917 287 2824

 

LIA 2017 Print | Poster | Billboard | Ambient Shortlists Revealed
103 Entries Shortlisted 

03 October 2017

(New York, 3 October 2017) London International Awards (LIA) has announced the shortlists for Print, Poster, Billboard, and Ambient.

New for 2017, the Ambient medium awards the most creative executions other than billboards and posters that appear in public places. This may include, but is not limited to, stickers, receipts, street furniture, shopping carts, trolleys and/or rubbish bins.

The final individual shortlist tallies - Print 35, Poster 32, Billboard 16 and Ambient 20.

Presiding over this year’s jury was David Guerrero, Creative Chairman of BBDO Guerrero. Joining him for three days of intensive judging; Paul Chan, Cheil Hong Kong; Icaro Doria, Arnold Worldwide; Susan Hosking, Mother London; Florian Marquardt, Goodby, Silverstein & Partners; Masaya Maruta, Hakuhodo Tokyo; Philippe Meunier, Sid Lee Montreal; Eka Ruola, hasan & partners; Jay Russell, GSD&M; Marty Senn, Carmichael Lynch and Fernando Sosa, La Comunidad Buenos Aires

Winners for all media will be announced on 1st November.

To view all Shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist

Complete list of 2017 Print | Poster | Billboard | Ambient Shortlists (by country):

ARGENTINA
DDB Argentina, Buenos Aires:

  • Print - Business-to-Business Campaign for Getty Images titled “Soldier”, “Horn”, “Poverty”, “Trash”, “Strike”

AUSTRALIA
Clemenger BBDO Melbourne, Melbourne:

  • Ambient - Public Service/Social Welfare for Transport Accident Commission Victoria titled “Meet Graham”

McCann Melbourne, Melbourne:

  • Ambient - Public Service/Social Welfare for University of Melbourne titled “Made Possible By Melbourne”

BRAZIL
AlmapBBDO, Getty Images:

  • Ambient - Business-to-Business for Getty Images titled “Nosfera
  • Ambient - Pet Products for Pedigree titled “Dog Channel”
  • ?Poster - Business-to-Business Campaign for Volkswagen Trucks titled “White Gate”, “Grey Gate”
  • ?Print - Art Direction for Kiss FM titled “The Book of Rock”
  • Print - Use of Illustration for Kiss FM titled “The Book of Rock”

New360, Belo Horizonte:

  • Ambient - NGO for Cruzeiro Esporte Clube and Azmina NGO titled “Let's Change the Numbers”

Ogilvy Brasil, São Paulo:

  • Print - Media Promotion for Forbes Magazine titled “Women - Billie Gates”
  • Print - Media Promotion for Forbes Magazine titled “Women - Carla Slim”
  • Print - Media Promotion for Forbes Magazine titled “Women - Marcia Zuckerberg”

CANADA
Leo Burnett Toronto, Toronto:

  • Poster - Art Direction for IKEA Canada titled “IKEA: Cook This Page”
  • Poster - Foods for IKEA Canada titled “Cook This Page: Crumble/Krümelkuchen”
  • Poster - Foods for IKEA Canada titled “Cook This Page: Shrimp/Räkor”
  • Poster - Foods for IKEA Canada titled “Cook This Page: Meatball/Köttbullar”
  • Poster - Foods for IKEA Canada titled “Cook This Page: Fish/Fisk”
  • Print - Direct Marketing - Consumer for IKEA Canada titled “IKEA: Cook This Page”

COLOMBIA
Findasense, Bogotá:

  • Billboard - Innovative Use of Billboard for Coca-Cola titled “Billboard Houses”
  • Billboard - Corporate Image for Coca-Cola titled “Billboard Houses”

FRANCE
FRED & FARID, Paris:

  • Print - Media Promotion for Libération titled “Libé des Réfugiés”

GERMANY
Cheil Worldwide Germany, Schwalbach am Taunus:

  • Billboard - Consumer Campaign for 3M titled “Hey Macarena”, “Barbie Girl”, “Karma Chameleon”
  • Billboard - Use of Typography Campaign for 3M titled “Hey Macarena”, “Barbie Girl”, “Karma Chameleon”
  • Billboard - Use of Typography for 3M titled “Karma Chameleon”
  • Billboard - Use of Typography for 3M titled “Hey Macarena”
  • Billboard - Use of Typography for 3M titled “Barbie Girl”

DDB Group Germany, Berlin:

  • Poster - Use of Photography Campaign for Volkswagen Car-Net Last Parking Position titled “Ava”, “Felix”, “David”, “Lisa”, “Robin”
  • Print - Use of Photography Campaign for Volkswagen Car-Net Last Parking Position titled “Ava”, “Felix”, “David”, “Lisa”, “Robin”
  • Print - Consumer Campaign for Volkswagen Car-Net Last Parking Position titled “Ava”, “Felix”, “David”, “Lisa”, “Robin”

Grabarz & Partner, Hamburg:

  • Billboard - Innovative Use of Billboard for IKEA titled “Small Space Sitting”

HEIMAT, Berlin:

  • Ambient - Retail for Art Beats Hate titled “Art Beats Hate”

Ogilvy Germany, Germany:

  • Poster - Public Service/Social Welfare Campaign for Amnesty International titled “Child”, “Explosion”, “Soldier”
  • Poster - Art Direction Campaign for Amnesty International titled “Child”, “Explosion”, “Soldier”
  • Poster - Use of Photography Campaign for Amnesty International titled “Child”, “Explosion”, “Soldier”

Scholz & Friends, Berlin:

  • Poster - Media Promotion for Der Tagesspiegel titled “Newspaper Stack - Trump”
  • Poster - Consumer Campaign for Der Tagesspiegel - Newspaper Stack campaign titled  “Trump”, “Refugees”, “Soccer”
  • Poster - Art Direction Campaign for Der Tagesspiegel - Newspaper Stack campaign titled  “Trump”, “Refugees”, “Soccer”
  • Print - Media Promotion for Der Tagesspiegel titled “Newspaper Stack - Trump”
  • Print - Art Direction for Der Tagesspiegel titled “Newspaper Stack - Trump”
  • Print - Consumer Campaign for Der Tagesspiegel - Newspaper Stack campaign titled  “Trump”, “Refugees”, “Soccer”
  • Print - Art Direction Campaign for Der Tagesspiegel - Newspaper Stack campaign titled  “Trump”, “Refugees”, “Soccer”

HONG KONG
Cheil Worldwide, Hong Kong:

  • Billboard - Art Direction Campaign for JBL - Block Out The Chaos campaign titled “Babies”, “Dogs”, “Wife & Daughter”
  • Billboard - Use of Illustration Campaign for JBL - Block Out The Chaos campaign titled “Babies”, “Dogs”, “Wife & Daughter”
  • Billboard - Electronic Equipment for JBL titled “Block Out The Chaos: Babies”
  • Billboard - Electronic Equipment for JBL titled “Block Out The Chaos: Dogs”
  • Billboard - Electronic Equipment for JBL titled “Block Out The Chaos: Wife & Daughter”
  • Print - Electronic Equipment for JBL titled “Block Out The Chaos: Dogs”
  • Print - Art Direction Campaign for JBL - Block Out The Chaos campaign titled “Babies”, “Dogs”, “Wife & Daughter”
  • Print - Electronic Equipment for JBL titled “Block Out The Chaos: Babies”
  • Print - Electronic Equipment for JBL titled “Block Out The Chaos: Wife & Daughter”
  • Print - Use of Illustration Campaign for JBL - Block Out The Chaos campaign titled “Babies”, “Dogs”, “Wife & Daughter”

INDIA
Leo Burnett India, Mumbai:

  • Ambient - Corporate Image for HP Lubricants titled “Roads That Honk”

McCann Worldgroup India, Mumbai:

  • Ambient - Public Service/Social Welfare for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

JAPAN
DENTSU Inc., Tokyo:

  • Poster - Art Direction Campaign for Dentsu Advertising Awards 2016 - “The Study of Human Being” campaign

Hakuhodo Kettle, Tokyo:

  • Billboard - Use of Copywriting for Yahoo! Japan titled “It Was This High”

Ogilvy & Mather Japan GK, Tokyo:

  • Poster - Art Direction Campaign for Sagawa Shoyu - The Soy Sauce Posters titled “Flounder Fish”, “Octopus”, “Lotus Root”, “Mackerel”, “Onion”, “Mushroom”
  • Poster - Use of Illustration Campaign for Sagawa Shoyu - The Soy Sauce Posters titled “Flounder Fish”, “Octopus”, “Lotus Root”, “Mackerel”, “Onion”, “Mushroom”
  • Poster - Art Direction for Sagawa Shoyu titled “The Soy Sauce Posters - Flounder Fish”
  • Poster - Art Direction for Sagawa Shoyu titled “The Soy Sauce Posters - Octopus”
  • Poster - Art Direction for Sagawa Shoyu titled “The Soy Sauce Posters - Lotus Root”
  • Poster - Art Direction for Sagawa Shoyu titled “The Soy Sauce Posters - Mackerel”
  • Poster - Art Direction for Sagawa Shoyu titled “The Soy Sauce Posters - Onion”
  • Poster - Art Direction for Sagawa Shoyu titled “The Soy Sauce Posters - Mushroom”
  • Poster - Use of Illustration for Sagawa Shoyu titled “The Soy Sauce Posters - Flounder Fish”
  • Poster - Use of Illustration for Sagawa Shoyu titled “The Soy Sauce Posters - Lotus Root”
  • Poster - Use of Illustration for Sagawa Shoyu titled “The Soy Sauce Posters - Onion”
  • Poster - Use of Illustration for Sagawa Shoyu titled “The Soy Sauce Posters - Mushroom”

TBWA\HAKUHODO, Tokyo:

  • Ambient - Apparel for adidias PureBOOST titled “Green Light Run”

LEBANON
Leo Burnett Beirut, Beirut:

  • Ambient - NGO for Abaad titled “#Undress522”

MEXICO
Ogilvy & Mather Mexico, Mexico City:

  • Billboard - Consumer Campaign for Aeromexico titled “Borders Rio Bravo”, “Borders Ciudad Juarez”, “Borders Rio Colorado”
  • Print - Consumer Campaign for Aeromexico titled “Borders Rio Bravo”, “Borders Ciudad Juarez”, “Borders Rio Colorado”

NORWAY
POL, Oslo:

  • Ambient - NGO for TV-Aksjonen NRK & Red Cross Norway titled “25m2 Syria”

TRY, Oslo:

  • Print - Travel for Norwegian titled “Brad is Single”
  • Print - Use of Copywriting for Norwegian titled “Brad is Single”

PERU

McCann Lima, Lima:

  • Ambient - Home Furnishings/Appliances for Sodimac Homecenter titled “Hijacked Highway”

THAILAND
CJ WORX, Bangkok:

  • Ambient - Corporate Image for AP (Thailand) titled “The Unusual Football Field Project”

Ogilvy Group Thailand, Bangkok:

  • Poster - Recreational for LEGO titled “Build the Future 1”
  • Poster - Recreational for LEGO titled “Build the Future 2”
  • Poster - Recreational for LEGO titled “Build the Future 3”
  • Poster - Consumer Campaign for the LEGO campaign titled “Build the Future”
  • Print - Recreational for LEGO titled “Build the Future 1”
  • Print - Recreational for LEGO titled “Build the Future 3”
  • Print - Recreational for LEGO titled “Build the Future 2”
  • Print - Consumer Campaign for the LEGO campaign titled “Build the Future”
  • Print - Art Direction Campaign for the LEGO campaign titled “Build the Future”

UNITED ARAB EMIRATES
Y&R Dubai, Dubai:

  • Ambient - Business-to-Business for Varuna Pumps titled “Life Saving Scarecrow”

UNITED KINGDOM
Ogilvy & Mather, London:

  • Print - Use of Copywriting Campaign for Hellmanns titled “Food Pioneers: Tentacled Brain Sacs”, “Food Pioneers: Fleshy Fungal Growths”, “Food Pioneers: Scaly Little Water Nuggets”

Publicis London, London:

  • Ambient - Corporate Image for Ireland Tourism titled “Doors of Thrones”

UNITED STATES
DDB New York, New York:

  • Print - Public Service/Social Welfare Campaign for GunXGun titled “Adoption”, “House”, “Boat”

Energy BBDO, Chicago:

  • Ambient - Cosmetics/Toiletries/Pharmaceuticals for Bayer Aspirin titled “HeroSmiths”
  • Ambient - Direct Marketing – Consumer for Bayer Aspirin titled “HeroSmiths
  • Print - Art Direction Campaign for Altoids titled “Esther's Tin”, “Enrique's Tin”, “Nikolas's Tin”

McCann New York, New York:

  • Ambient - Banking/Financial/Insurance for State Street Global Advisors titled “Fearless Girl”
  • Ambient - NGO for The Brady Campaign to Prevent Gun Violence titled “Toddlers Kill”

mcgarrybowen, New York:

  • Billboard - Travel for United Airlines titled “Real-Time Taxi Display”

Ogilvy & Mather, Chicago:

  • Ambient - Entertainment for Kiwi Quality Shoe Care titled “Portraits Completed”
  • Poster - Public Service/Social Welfare Campaign for Bulletproof Posters titled “Gun Laws”, “In Case of Gunfire”, “The Bulletproof Poster”
  • Poster - Innovative Use of Poster for Americans for Responsible Solutions titled “Bullet Proof Posters”
  • Print - Household Products for Kiwi Quality Shoe Care titled “Portraits Completed: Leonardo”
  • Print - Household Products for Kiwi Quality Shoe Care titled “Portraits Completed: Raphael”
  • Print - Household Products for Kiwi Quality Shoe Care titled “Portraits Completed: Rembrandt”
  • Print - Household Products for Kiwi Quality Shoe Care titled “Portraits Completed: Van Gogh”
  • Print - Household Products for Kiwi Quality Shoe Care titled “Portraits Completed: Vermeer”

To find out more about LIA, visit http://www.liaawards.com/

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Notes to the editor:

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 18 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.

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