CELEBRATING AND INVESTING IN CREATIVITY
 

2013 Press Releases

New Zealand

31 October 2013

From: London International Awards (LIA)

Press Contact:     Patricia Censoprano 

                               patricia@liaawards.com

                               +1 718 747 6747

_________________________________________________________

EMBARGOED UNTIL MONDAY, 4 Nov 2013

NEW ZEALAND WINS SIX STATUES AT THE
28TH ANNUAL LONDON INTERNATIONAL AWARDS

DRAFTFCB AUCKLAND WINS TWO GOLD STATUES

(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

New Zealand picks up 6 Statues – 4 Gold, 1 Silver and 1 Bronze. The individual wins are below:

Draftfcb New Zealand, Auckland did New Zealand proud at LIA 2013. They single-handedly won three Gold Statues:

  • Gold – Digital - Public Service/Social Welfare Campaign for SPCA - Pet Adoption “Driving Dogs” campaign
  • Gold – Non-Traditional - Branded Content for SPCA New Zealand titled “Driving Dogs”
  • Gold – Radio - Innovative Use of Radio for Secret Diary of a Call Girl Television Series titled “Call Girl”

Liquid Studios, Auckland won one Gold Statue:

  • Gold - TV/Cinema/Online Film - Music & Sound - Sound Design for Women's Refuge titled “Donate Your Words”

DDB Group New Zealand, Auckland won one Silver Statue:

  • Silver - Non-Traditional - Guerrilla Marketing for YWCA Auckland titled “Coffee Cart”

They also attained a Finalist in Integration for YWCA Auckland titled “Demand Equal Pay”

Robber's Dog Films Auckland was awarded one Bronze Statue:

  • Bronze - TV/Cinema/Online Film - Production | Post-Production - Direction for Holden titled “Twitch”

“Congratulations to all the winners from New Zealand. Draftfcb did extremely well winning 3 Gold Statues

For truly innovative work”, said Barbara Levy, President of LIA.

The following have attained Finalist status:

Ogilvy & Mather Auckland

  • Radio - Public Service/Social Welfare for Brothers In Arms Youth Mentoring titled “P (Methamphetamine)”
  • Radio - Public Service/Social Welfare Campaign for Brothers In Arms Youth Mentoring titled “P (Methamphetamine )”, “Weed” and “Cars”

This year seven Grand LIAs were awarded.

McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"

Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"

ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled  "It Follows Me Around"

serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"  

Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.

2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2013 Of The Year Awards:

Network of the Year: Ogilvy

Agency of the Year:  McCann Melbourne, Melbourne

Design and Package Design Company: serviceplan, Munich

Radio and Audio: Eardrum Australia, Sydney

Music and Sound Design Company: Song Zu

Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

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