Vietnam

01 November 2013

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From: London International Awards (LIA)

Press Contact:      Patricia Censoprano

                               patricia@liaawards.com

                               +1 718 747 6747

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EMBARGOED UNTIL MONDAY, 4 Nov 2013

 VIETNAM WINS THREE STATUES AT THE
28 ^TH ANNUAL LONDON INTERNATIONAL AWARDS

OGILVY & MATHER VIETNAM WINS A SILVER AND BRONZE LIA  

 (London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists. 

Vietnam picks up 3 Statues – 1 Silver and 2 Bronze. The individual wins are below: 

Ogilvy & Mather Vietnam, Ho Chi Minh was the only company to take home metal in Vietnam at LIA 2013. 

The agency won a Silver Statue in Print - Public Service/Social Welfare Campaign for Global Alliance Asia-Pacific titled “70 Years Ago”, “Nazi German”, “Prince Asaka” and “Runner Up”. The same campaign was also awarded a Bronze Statue in Print - Use of Copywriting Campaign.  They were also awarded a Bronze in Print - Use of Copywriting Campaign for Stop the Gendercide titled "Kill Her", "A Penis It Lives", "Girlfriend" and "160 Million". 

“Congratulations to Ogilvy on winning three statues continuing this year’s trend of the Ogilvy network picking up statues across the globe and across all media.” stated Barbara Levy, President LIA. 

This year seven Grand LIAs were awarded. 

McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign" 

Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach" 

ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled  "It Follows Me Around" 

serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"   

Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates. 

2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards. 

The following companies were honoured with the 2013 Of The Year Awards: 

Network of the Year: Ogilvy

Agency of the Year:  McCann Melbourne, Melbourne

Design and Package Design Company: serviceplan, Munich

Radio and Audio: Eardrum Australia, Sydney

Music and Sound Design Company: Song Zu 

Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.