CELEBRATING AND INVESTING IN CREATIVITY
 

2013 Press Releases

Korea

04 November 2013

From: London International Awards (LIA)

Press Contact:     Patricia Censoprano

                             patricia@liaawards.com

                             +1 718 747 6747

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EMBARGOED UNTIL MONDAY, 4 Nov 2013

 

KOREA WINS SIX STATUES AT THE
28TH ANNUAL LONDON INTERNATIONAL AWARDS

CHEIL WORLDWIDE SEOUL  WON THREE GOLD AND TWO BRONZE STATUES

                     

(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Korea picks up 6 Statues – 3 Gold and 3 Bronze. The individual wins are below:

Cheil Worldwide, Seoul has won three Gold Statues and two Bronze Statues.

Three different juries saw fit to award five statues to the same piece of work for Samsung Life Insurance titled “Bridge of Life”. “Bridge of Life” was awarded Gold by the Non-Traditional Jury in Branded Content, Corporate Image and Live Events - Beyond Advertising; the two Bronze Statues were awarded by the Integration Jury and The NEW Jury.

Barbara Levy, President LIA stated, “I would like to congratulate Cheil Worldwide on an outstanding accomplishment in winning five statues for the same piece of work across three media.”

The Non-Traditional Jury President Mark Tutsell, Worldwide CCO, Leo Burnett stated, “I pride

myself on the fact that I get to see most things from the four corners of the world. But this

year I did see one or two pieces that I hadn’t seen, and surprised me and delighted me.

But the work that really stood out was the work that I think was universally loved by people

first and for most, and of course loved by the jury themselves. “

Other Statue Winner from Korea:

HS Ad, Seoul

Bronze  - TV/Cinema/Online Film - Production | Post-Production - Low Budget for Near&Dear titled “Find The Words”.

This year seven Grand LIAs were awarded:

McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"

Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"

ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled  "It Follows Me Around

serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"  

Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.

2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2013 Of The Year Awards:

Network of the Year: Ogilvy

Agency of the Year:  McCann Melbourne, Melbourne

Design and Package Design Company: serviceplan, Munich

Radio and Audio: Eardrum Australia, Sydney

Music and Sound Design Company: Song Zu

Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

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