2013 Winners releases

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Y&R Network

10 December 2013

From: London International Awards (LIA)

Press Contact:     Patricia Censoprano
                              patricia@liaawards.com
                              +1 718 747 6747

_________________________________________________________

For Immediate Release

 

Y&R Network Awarded Two Gold, 14 Silver and Eight Bronze LIAs
at the 2013 London International Awards

(New York, 20 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Launched in 1986, the London International Awards (LIA) accepts entries into thirteen unique media types; Billboard, Design, Digital, Integration, Non-Traditional, Package Design, Poster, Print, Radio, The NEW, Television/Cinema/Online Film, Television/Cinema/Online Film Production | Post-Production, and Television/Cinema/Online Film Music & Sound. In keeping with the constantly fluctuating market of communication and technology,

Y&R Network was honoured with Two Gold LIAs, 14 Silver LIAs and Eight Bronze LIAs. The Network also attained 13 Finalists at LIA 2013.

Y&R Dubai, Dubai was awarded one Gold, three Silver and two Bronze LIAs. They also attained one Finalist:         

  • Gold in Print - Use of Illustration for Harvey Nichols Dubai titled “Maximum Impact”
  • Silver in Design - Brochures/Catalogues – Consumer for Land Rover titled “Personal Extinction Prevention Book”
  • Silver in Design – Calendars for Land Rover  titled “Mapping the World in 12 Months”
  • Silver in Poster - Use of Illustration for Harvey Nichols Dubai titled “Maximum Impact”
  • Bronze in Poster - Art Direction for Harvey Nichols Dubai titled “Maximum Impact”
  • Bronze in Print - Art Direction for Harvey Nichols Dubai titled “Maximum Impact”
  • Finalist in Print – Retail for Harvey Nichols Dubai titled “Maximum Impact”

Y&R South Africa, Cape Town

  • Gold in Non-Traditional - Guerrilla Marketing   for Hope Soap titled “Hope Soap”
  • Silver in The NEW for  Hope Soap titled “Hope Soap”
  • Silver in Non-Traditional - Public Service/Social Welfare for Hope Soap titled “Hope Soap”

Y&R New York, New York was awarded four Silver and three Bronze LIAs. They also attained one Finalists:        

  • Silver in Radio - Public Service/Social Welfare for Moms Demand Action For Gun Sense in America titled “My Country”
  • Silver in Radio - Script Writing for Moms Demand Action For Gun Sense in America titled “My Country”
  • Silver in Radio - Music Adaptation for Moms Demand Action For Gun Sense in America titled “My Country”
  • Silver in TV/Cinema/Online Film - Music & Sound - Music Original – Song for Footaction titled “For A Fleece”
  • Bronze in Radio - Public Service/Social Welfare for Moms Demand Action For Gun Sense in America titled “Gun Control Anthem”
  • Bronze in Radio - Script Writing for Moms Demand Action For Gun Sense in America titled “Gun Control Anthem”
  • Bronze in Radio - Music Adaptation for Moms Demand Action For Gun Sense in America titled “Gun Control Anthem”
  • Finalist in Radio – Campaign for Campbell's Go titled “Brian”, “Becca” and “Marty”

GPY&R, Melbourne was awarded two Silver LIAs and attained two Finalists:

  • Silver in TV/Cinema/Online Film - Production | Post-Production - Visual Effects for Schweppes titled “Tumble”
  • Silver in TV/Cinema/Online Film - Production | Post-Production - Direction for Schweppes titled “Tumble”
  • Finalist in TV/Cinema/Online Film - Beverages - Non-Alcoholic for Schweppes titled “Tumble”
  • Finalist in The NEW for Defence Force Recruiting titled “Air Force FM”

Y&R Peru, Lima was awarded one Silver and one Bronze LIA. They also attained one Finalist:

  • Silver in Non-Traditional Guerrilla Marketing for Brit·nico English Lessons titled “Piracy”
  • Bronze in Non-Traditional Branded Content    for Brit·nico English Lessons  titled “Piracy”
  • Finalist in Non-Traditional Live Events - Beyond Advertising for Skin Cancer Awareness titled “The Solar BBQ”

Y&R, Mexico City was awarded a Silver LIA:     

  • Silver in Non-Traditional - Pet Products/Care for +KOTA Adoption Service   titled “Ownerless Dog”           

Y&R Philippines, Taguig City        

  • Silver in Non-Traditional - Public Service/Social Welfare for Maynilad Water Services - Anti-Dengue Fever Campaign titled “Dengue Bottle”

 Y&R Canada, Toronto was awarded a Bronze LIA:      

  • Bronze in Radio – Automotive for Ford Parts & Service titled “Avocado”

Y&R Colombia, Bogota was awarded a Bronze LIA:    

  • Bronze in Radio – Humour for Vacuum Vessels for Food titled “Shrimp”

 The following companies attained Finalists:

Y&R South Africa, Johannesburg

  • Finalist in Radio - Script Writing for Virgin Atlantic - Premium Economy titled “53 Seconds”

Y&R Thailand, Bangkok     

  • Finalist in Package Design - Beverages - Non-Alcoholic for Ichitan Dragon Black Tea         

RKCR/Y&R, London

  • Finalist in TV/Cinema/Online Film - Production | Post-Production – Direction for Virgin Atlantic titled “Flying in the Face of Ordinary”
  • Finalist in TV/Cinema/Online Film - Production | Post-Production – Cinematography for Virgin Atlantic titled “Flying in the Face of Ordinary”
  • Finalist in TV/Cinema/Online Film - Production | Post-Production – Editing for BBC titled “Where Next?”

Y&R Midwest, Chicago        

  • Finalist in Radio - Household Products for DieHard Batteries titled “Stretch”
  • Finalist in Radio - Script Writing for DieHard Batteries titled    “Stretch”

Y&R São Paulo, São Paulo attained a Finalist:

  • Finalist in Radio – Beverages for TNT Energy Drink titled “Runner”

 

# # #

 

This year seven Grand LIAs were awarded.

McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"

Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"

ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled  "It Follows Me Around"

serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"  

Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.

2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2013 Of The Year Awards:

Network of the Year: Ogilvy

Agency of the Year:  McCann Melbourne, Melbourne

Design and Package Design Company: serviceplan, Munich

Radio and Audio: Eardrum Australia, Sydney

Music and Sound Design Company: Song Zu

Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.