2016 Winners releases
UK WINS 116 STATUES INCLUDING TWO GRAND LIAS AT THE 31st ANNUAL LONDON INTERNATIONAL AWARDS
07 November 2016UK WINS 116 STATUES INCLUDING TWO GRAND LIAS AT THE 31st ANNUAL LONDON INTERNATIONAL AWARDS
ADAM&EVEDDB, LONDON + FINAL CUT, LONDON AWARDED THE PRODUCTION & POST-PRODUCTION GRAND LIA
MCCANN LONDON AWARDED THE BILLBOARD GRAND LIA
FRAMESTORE NAMED PRODUCTION COMPANY OF THE YEAR
THE MILL NAMED POST-PRODUCTION COMPANY OF THE YEAR
FACTORY, LONDON NAMED MUSIC & SOUND COMPANY OF THE YEAR
The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
The United Kingdom picks up an incredible 116 Statues and attains 21 Finalists – 3 Grand LIAs, 35 Gold, 35 Silver and 43 Bronze – making the UK the second-most awarded country in the world at LIA 2016.
John Lewis - Premier Home Insurance titled “Tiny Dancer” was entered by the agency adam&eveDDB, London and the editing house Final Cut, London, giving both companies the Grand LIA in Production & Post-Production.
Diane Jackson, Chief Production Officer at DDB Chicago and LIA’s Production & Post-Production Jury President, commented, “Sometimes magic happens. Everything is crafted to create a film that just beautifully captures the purity of an idea, in such a spirited way. John Lewis Home Insurance “Tiny Dancer” nails it. The perfect execution. LIA has a global audience and this film’s charm and message transcends barriers. You want to share it, watch it over and over to delight in the subtle details and of the film, while enjoying a killer music track.”
The Print/Poster/Billboard Jury, with Susan Credle, Global CCO of FCB, at the helm, awarded the Billboard Grand LIA to McCann London, London for Xbox / Tomb Raider titled “Survival Billboard”. The “Survival Billboard” multimedia campaign was awarded 14 Statues and attained two Finalists across eight Juries. All of these wins contributed to McCann Worldgroup being named LIA Network of the Year.
“The Grand LIAs went to work that created a movement. Work that launched a bigger creative idea. The Grand LIA work proves that these mediums still have incredible power,” commented Credle. “Over all, I think the jury was not only looking at the craft of the work but also at the strategic thinking behind the work. It was important to remember we are in the business of art and commerce. Small and clever and precious did not get as much attention this year as big and smart and problem-solving.”
adam&eveDDB, London had a stellar run at LIA 2016 with a variety of winning works, collecting a tally of 1 Grand, 6 Gold, 3 Silver, 7 Bronze and 5 Finalists. In addition to the Grand LIA, they were awarded the following:
- Gold - Print - Corporate Image for Skittles titled “Give the Rainbow”
- Gold - Production & Post-Production - Cinematography for John Lewis - Premier Home Insurance titled “Tiny Dancer”
- Gold - Production & Post-Production - Direction for John Lewis - Premier Home Insurance titled “Tiny Dancer”
- Gold - Production & Post-Production - Editing for John Lewis - Premier Home Insurance titled “Tiny Dancer”
- Gold - TV/Cinema/Online Film - Banking/Financial/Insurance for John Lewis - Premier Home Insurance titled “Tiny Dancer”
- Gold - TV/Cinema/Online Film - Retail for Harvey Nichols Rewards - Loyalty App titled “Shoplifters”
- Silver - Production & Post-Production - Direction for H&M Modern Essentials titled “Becoming Beckham”
- Silver - Production & Post-Production - Direction for John Lewis titled “The Man on the Moon”
- Silver - TV/Cinema/Online Film - Retail for John Lewis titled “The Man on the Moon”
- Bronze - Integration - Multi-platform Campaign for John Lewis titled “The Man on the Moon”
- Bronze - Music & Sound - Use of Licensed Music for John Lewis - Premier Home Insurance titled “Tiny Dancer”
- Bronze - Production & Post-Production - Editing for John Lewis titled “The Man on the Moon”
- Bronze - TV/Cinema/Online Film - Humour for Harvey Nichols Rewards - Loyalty App titled “Shoplifters”
- Bronze - TV/Cinema/Online Film - Humour for H&M Modern Essentials titled “Becoming Beckham”
- Bronze - TV/Cinema/Online Film - Humour for John Lewis - Premier Home Insurance titled “Tiny Dancer”
- Bronze - TV/Cinema/Online Film - Retail for H&M Modern Essentials titled “Becoming Beckham”
- Finalist - Branded Entertainment - Scripted Short Film for H&M Modern Essentials titled “Becoming Beckham"
- Finalist - Integration - Multi-platform Campaign for Harvey Nichols Rewards - Loyalty App titled “Shoplifters”
- Finalist - Integration - Multi-platform Campaign for Skittles titled “Give the Rainbow”
- Finalist - Music & Sound - Use of Licensed Music for Harvey Nichols Rewards - Loyalty App titled “Shoplifters”
- Finalist - Production & Post-Production - Animation for Harvey Nichols Rewards - Loyalty App titled “Shoplifters”
Final Cut, London, in addition to the Grand LIA, were awarded the following:
- Gold - Production & Post-Production - Editing for John Lewis - Premier Home Insurance titled “Tiny Dancer”
McCann London, London, in addition to the Grand LIA, were awarded the following:
- Gold - Billboard - Innovative Use of Billboard for Xbox / Tomb Raider titled “Survival Billboard”
- Gold - Branded Entertainment - Experiential/Live Events for Xbox / Tomb Raider titled “Survival Billboard”
- Gold - Non-Traditional - Interactive Installations for Xbox / Tomb Raider titled “Survival Billboard”
- Gold - Non-Traditional - Live Events - Beyond Advertising for Xbox / Tomb Raider titled “Survival Billboard”
- Silver - Design - Experiential Marketing for Xbox / Tomb Raider titled “Survival Billboard”
- Silver - Digital - Branded Content for Xbox / Halo titled “Squadvertiser”
- Silver - Integration - Multi-platform Campaign for Xbox / Halo titled “Squadvertiser”
- Silver - Integration - Multi-platform Campaign for Xbox / Tomb Raider titled “Survival Billboard”
- Silver - Non-Traditional - Branded Content for Xbox / Tomb Raider titled “Survival Billboard”
- Silver - Non-Traditional - Experiential for Xbox / Tomb Raider titled “Survival Billboard”
- Silver - Print - Use of Copywriting for Xbox / Tomb Raider titled “Survival Billboard - Terms & Horrible, Horrible Conditions”
- Silver - Radio & Audio - Recreational for Xbox / Tomb Raider titled “Survival Billboard - Terms & Horrible, Horrible Conditions”
- Silver - Radio & Audio - Script Writing for Xbox / Tomb Raider titled “Survival Billboard - Terms & Horrible, Horrible Conditions”
- Bronze - Digital - Branded Content for Xbox / Tomb Raider titled “Survival Billboard”
- Bronze - Digital - Entertainment for Xbox / Halo titled “Squadvertiser”
- Bronze - Digital - Entertainment for Xbox / Tomb Raider titled “Survival Billboard”
- Finalist - Print - Use of Typography Campaign for Ethos Travel titled “Fuck My Life”, “Make It Stop”, “Help Me God”
- Finalist - The NEW - Brand Content for Xbox / Tomb Raider titled “Survival Billboard”
- Finalist - The NEW - Media Innovation for Xbox / Tomb Raider titled “Survival Billboard"
Barbara Levy, President of LIA, stated, “Nothing was taken for granted in the judging rooms. The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again. So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional. And the Grand LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and Statue Winners.”
Additional Winners and Finalists from the UK include (in alphabetical order):
750mph, London
- Bronze - Music & Sound - Sound Design for Angry Birds 2 titled “Bigger. Badder. Birdier.”
- Finalist - Music & Sound - Sound Design for Johnnie Walker titled “Join The Pact São Paulo”
Academy Films, London
- Gold - Production & Post-Production - Editing for Virgin Media titled “Be The Fastest”
- Gold - TV/Cinema/Online Film - Idents Campaign for Channel 4 titled “Waterfall”, “Shaman”, “Detonation”, “Block Testing”
- Bronze - Production & Post-Production - Direction for Virgin Media titled “Be The Fastest”
AMVBBDO, London
- Gold - Production & Post-Production - Animation for Sainsbury's Supermarket titled “Mog's Calamity”
- Gold - TV/Cinema/Online Film - Campaign for Currys PC World - Spare The Act Campaign titled “Laptop”, “Nespresso”, “TV”, “Cooker”
- Gold - TV/Cinema/Online Film - Cosmetics/Toiletries/Pharmaceuticals for Bodyform titled “Blood”
- Gold - TV/Cinema/Online Film - Electronic Equipment for Currys PC World titled “Spare the Act - Laptop”
- Gold - TV/Cinema/Online Film - Humour for Currys PC World titled “Spare the Act - Laptop”
- Gold - Verbal Identity - Use of Copywriting for Currys PC World titled “Spare the Act”
- Silver - TV/Cinema/Online Film - Home Furnishings/Appliances for Currys PC World titled “Spare the Act - Cooker”
- Silver - TV/Cinema/Online Film - Humour for Currys PC World titled “Spare the Act - Nespresso”
- Silver - TV/Cinema/Online Film - Humour for Currys PC World titled “Spare the Act - TV”
- Bronze - Production & Post-Production - Direction Campaign for Currys PC World - Spare The Act Campaign titled “Nespresso”, “Cooker”, “TV”
- Bronze - TV/Cinema/Online Film - Humour for Currys PC World titled “Spare the Act - Chromecast”
- Bronze - TV/Cinema/Online Film - Humour for Currys PC World titled “Spare the Act - Cooker”
- Bronze - Verbal Identity - Use of Copywriting for Guinness titled “Made of More”
- Finalist - Branded Entertainment - Documentary Short Film for Guinness titled “Never Alone Documentary”
- Finalist - TV/Cinema/Online Film - Beverages - Alcoholic for Guinness titled “Never Alone”
Don't Panic, London
- Silver - Digital - Public Service/Social Welfare for Save the Children titled “Still The Most Shocking Second A Day”
Factory, London
- Gold - Music & Sound - Sound Design for Honda titled “Ignition”
- Silver - Music & Sound - Sound Design for Honda titled “Paper”
- Bronze - Music & Sound - Sound Design for Save the Children titled “Still The Most Shocking Second A Day”
- Finalist - Music & Sound - Sound Design for Sainsbury's Supermarket titled “Mog's Calamity”
Freefolk (Finish), London
- Bronze - Production & Post-Production - Visual Effects for O2 titled “Network”
Great Guns, London
- Bronze - Production & Post-Production - Editing for National Autistic Society titled “Too Much Information”
Havas London, London
- Gold - Music & Sound - Use of Licensed Music for Heathrow Airport titled “The First Flight”
Homespun, London
- Finalist - Music Video - Editing for Run The Jewels ft. Gangsta Boo titled “Love Again”
INTRO, London
- Silver - Production & Post-Production - Animation for Nike Mercurial Superfly V titled “Superfly V”
iris, London
- Silver - TV/Cinema/Online Film - Humour for Domino's Pizza titled “Boggles”
J. Walter Thompson, London
- Bronze - Branded Entertainment - Entertainment Audio for HSBC titled “A Living River”
- Bronze - Design - Installations/Displays - Temporary for HSBC titled “A Living River”
- Bronze - Radio & Audio - Script Writing for Berocca titled “Late Train”
Leland Music, London
- Gold - Music & Sound - Music Adaptation - Song for Channel 4 - Paralympics titled “Paralympics 'We're the Superhumans'”
- Bronze - Music & Sound - Music Adaptation - Song for John Lewis titled “The Man on the Moon”
Leo Burnett, London
- Bronze - Production & Post-Production - Cinematography for NSPCC titled “Alfie the Astronaut”
- Bronze - Production & Post-Production - Direction for NSPCC titled “Alfie the Astronaut”
Mill+, London
- Bronze - Design - Motion Graphics - Animation for D&AD titled “2016 Title Sequence”
Mother, London
- Gold - Verbal Identity - Tone of Voice for PG Tips titled “Keep It Tea”
- Finalist - Verbal Identity - Campaign Tagline/Endline for MoneySuperMarket.com titled “You're So Moneysupermarket”
MullenLowe, London
- Silver - Print - Household Products for Persil/OMO titled “Free the Kids”
- Bronze - Print - Direct Marketing - Business-to-Business for Winston Fletcher titled “Next Chapter Campaign”
- Finalist - Branded Entertainment - Social Awareness for Inspiring the Future titled “Redraw the Balance”
Ogilvy PR & OgilvyOne, London
- Gold - Digital - Automotive for Volvo Cars titled “Roam Delivery”
- Silver - Digital - Innovative Use of Digital for Volvo Cars titled “Roam Delivery”
OgilvyOne, London
- Finalist - Print - Use of Illustration Campaign for Postal Service - Addressing the Problem Campaign titled “Niger”, “Senegal”, “Comoros”, “Benin”, “Nigeria”, “Sierra Leone”
Panic, London
- Bronze - Verbal Identity - Tone of Voice for Eve
Passion Pictures, London
- Silver - Production & Post-Production - Animation for Christmas Lottery titled “Justino”
- Finalist - Production & Post-Production - Animation for Anchor Butter titled “Little Elephant”
Rankin Film Reps, London
- Silver - Production & Post-Production - New Director for V Pure titled “Pure Natural Energy”
- Bronze - Music & Sound - Music Original - Score for Geox titled “Start Breathing”
Rattling Stick, London
- Silver - Music Video - Best Music Video for Massive Attack feat. Young Fathers titled “Voodoo in My Blood”
- Bronze - Music Video - Choreography for Massive Attack feat. Young Fathers titled “Voodoo in My Blood”
- Bronze - Music Video - Direction for Massive Attack feat. Young Fathers titled “Voodoo in My Blood”
- Bronze - Music Video - Visual Effects for Massive Attack feat. Young Fathers titled “Voodoo in My Blood”
Reed Words, London
- Silver - Package Design - Use of Copywriting Product Line for Argos Simple Value titled “Simple Value Packaging”
Rogue Films, London
- Bronze - Production & Post-Production - Direction for Lloyds titled “For Your Next Step”
Saatchi & Saatchi, London
- Silver - Digital - Games for Deutsche Telekom titled “Sea Hero Quest”
- Bronze - Digital - Health Care Services for Deutsche Telekom titled “Sea Hero Quest”
- Bronze - Digital - Innovative Use of Digital for Deutsche Telekom titled “Sea Hero Quest”
SMUGGLER, London
- Bronze - Production & Post-Production - Direction for The Prince's Trust titled “Parallel Lives”
Somesuch & Co, London
- Silver - Production & Post-Production - Direction for John Lewis titled “The Man on the Moon”
- Bronze - TV/Cinema/Online Film - Beverages - Alcoholic for Hennesey titled “A New Further”
- Bronze - TV/Cinema/Online Film - Retail for Domino’s titled “The Mouth Boggles”
Stink, London
Gold - Production & Post-Production - Cinematography for Samsung WSL titled “We Are Greater Than I”
- Gold - Production & Post-Production - Direction for Guinness titled “Never Alone”
- Silver - Production & Post-Production - Cinematography for Bodyform titled “Blood”
- Silver - Production & Post-Production - Editing for Bodyform titled “Blood”
- Bronze - Production & Post-Production - Direction Campaign for Guinness titled “Never Alone”, “The Right Path”
- Bronze - Production & Post-Production - Direction for Bodyform titled “Blood”
- Bronze - Production & Post-Production - Direction for Samsung WSL titled “We Are Greater Than I”
Stitch, London
- Silver - Production & Post-Production - Editing for Bodyform titled “Blood”
The Mill, London
- Gold - Design - Motion Graphics - Animation for OFFF titled “OFFF Porto Main Titles 2015”
- Gold - Music Video - Visual Effects for The Chemical Brothers titled “Wide Open”
- Gold - Production & Post-Production - Animation for SSE titled “Pier”
- Gold - Production & Post-Production - Visual Effects for SSE titled “Pier”
- Gold - The NEW - Technology Development for The Mill BLACKBIRD®
- Silver - Production & Post-Production - Animation for Sky titled “Q”
- Silver - Production & Post-Production - Visual Effects for Sky titled “Q”
- Silver - The NEW - Virtual Reality for The Guardian titled “6x9: a Virtual Experience of Solitary Confinement”
- Finalist - Branded Entertainment - Virtual Reality for The Guardian titled “6x9: a Virtual Experience of Solitary Confinement”
The Sweet Shop, London
- Bronze - Music & Sound - Music Original - Song for Thomas Cook titled “Pool Boy”
Time Based Arts, London
- Gold - Production & Post-Production - Cinematography for Mercedes-Benz C-Class Cabriolet titled “Time To Look Up Again”
- Gold - Production & Post-Production - Direction for Mercedes-Benz C-Class Cabriolet titled “Time To Look Up Again”
- Gold - Production & Post-Production - Production Design for Mercedes-Benz C-Class Cabriolet titled “Time To Look Up Again”
- Silver - Production & Post-Production - Editing for Mercedes-Benz C-Class Cabriolet titled “Time To Look Up Again”
- Silver - Production & Post-Production - Visual Effects for Mercedes-Benz C-Class Cabriolet titled “Time To Look Up Again”
Tribal Worldwide London, London
- Bronze - Production & Post-Production - Cinematography for T.O by Lipton titled “A Revolution in Flavour”
- Finalist - Production & Post-Production - Production Design for T.O by Lipton titled “A Revolution in Flavour”
Verbal Identity, London
- Finalist - Verbal Identity - Naming for Votary
- Finalist - Verbal Identity - Use of Copywriting for Fred Perry
Whitehouse Post, London
- Gold - Production & Post-Production - Editing for Save the Children titled “Still the Most Shocking Second A Day”
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year, fifteen GRAND LIAs were awarded:
adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis - Premier Home Insurance titled “Tiny Dancer”
Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints
Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”
FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”
HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You're alive. Do you remember?”
J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA for ING titled “The Next Rembrandt”
McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard
McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”
McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”
PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”
SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”
Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA for REI titled “#OptOutside”
Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”
Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”
2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards.
The following companies were honoured with the 2016 Of The Year Awards:
Network of the Year: McCann Worldgroup
Agency of the Year: McCann New York
Production Company of the Year: Framestore
Post-Production Company of the Year: The Mill
Radio & Audio Company of the Year: Produce Sound, Johannesburg
Music & Sound Company of the Year: Factory, London