2023 Winners & Finalists releases
Transformative Business Impact and Creative Use of Data Winners & Finalists Announced
12 October 2023
2023 LONDON INTERNATIONAL AWARDS ANNOUNCES
THE TRANSFORMATIVE BUSINESS IMPACT and CREATIVE USE OF DATA
WINNERS & FINALISTS
LAS VEGAS, 12th October 2023 – London International Awards, one of the world’s top award shows for creative excellence, announces the Winners & Finalists for Transformative Business Impact and Creative Use of Data.
After days of spirited debate led by Jury President Adam Ferrier, Chief Thinker at Thinkerbell, the Transformative Business Impact and Creative Use of Data jury is delighted to announce the winners.
After scrutinizing every piece of work, the jury awarded 35 Statues in Transformative Business Impact and 18 Statues in Creative Use of Data.
The Transformative Business Impact category celebrates creativity that plays an enduring role in transforming a business, including their operations, services, products, internal experiences, and customer experiences. The jury awarded a Grand LIA, 11 Gold, 12 Silver, 11 Bronze Statues and four Finalists. Draftline, Shanghai won the Grand LIA this year, for their work created for Corona titled “Corona Extra Lime”.
The Creative Use of Data recognizes work that demonstrates the fundamental role of data in inspiring, powering and enhancing creativity. This year, the jury is proud to announce that the Grand LIA has been awarded to McCann, New York for “Where To Settle”, which was created for Mastercard. They also awarded seven Gold, eight Silver and two Bronze Statues; five entries attained Finalist status.
The Jury President, Adam Ferrier, shared, “What was interesting about the Grand LIA winners is that they were for big brands that use the infrastructure of their brands to have a massive impact with various communities.”
“In complex categories such as Transformative Business Impact and Creative Use of Data, the value of no pre-judging and the jury members seeing all the work becomes even more apparent and the metal awarded reflects this,” stated Terry Savage, LIA Chairperson.
Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging are done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate the work thoroughly before deciding on the Winners. This ensures that all work is judged equally through careful deliberations and robust discussions.
After days of spirited debate led by Jury President Adam Ferrier, Chief Thinker at Thinkerbell, the Transformative Business Impact and Creative Use of Data jury is delighted to announce the winners.
After scrutinizing every piece of work, the jury awarded 35 Statues in Transformative Business Impact and 18 Statues in Creative Use of Data.
The Transformative Business Impact category celebrates creativity that plays an enduring role in transforming a business, including their operations, services, products, internal experiences, and customer experiences. The jury awarded a Grand LIA, 11 Gold, 12 Silver, 11 Bronze Statues and four Finalists. Draftline, Shanghai won the Grand LIA this year, for their work created for Corona titled “Corona Extra Lime”.
The Creative Use of Data recognizes work that demonstrates the fundamental role of data in inspiring, powering and enhancing creativity. This year, the jury is proud to announce that the Grand LIA has been awarded to McCann, New York for “Where To Settle”, which was created for Mastercard. They also awarded seven Gold, eight Silver and two Bronze Statues; five entries attained Finalist status.
The Jury President, Adam Ferrier, shared, “What was interesting about the Grand LIA winners is that they were for big brands that use the infrastructure of their brands to have a massive impact with various communities.”
“In complex categories such as Transformative Business Impact and Creative Use of Data, the value of no pre-judging and the jury members seeing all the work becomes even more apparent and the metal awarded reflects this,” stated Terry Savage, LIA Chairperson.
Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging are done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate the work thoroughly before deciding on the Winners. This ensures that all work is judged equally through careful deliberations and robust discussions.
WINNERS & FINALISTS LISTED BY COUNTRY AND COMPANY
CREATIVE USE OF DATA
AUSTRALIA:
AIRBAG, Melbourne:
Gold in Data-Led Creativity for Honest Eggs Co. titled “FitChix”
Silver in Real-Time Data for Honest Eggs Co. titled “FitChix”
CREATIVE USE OF DATA
AUSTRALIA:
AIRBAG, Melbourne:
Gold in Data-Led Creativity for Honest Eggs Co. titled “FitChix”
Silver in Real-Time Data for Honest Eggs Co. titled “FitChix”
Deloitte, Melbourne:
Silver in Data Integration for Compass Group Australia titled “Meal Vision”
Silver in Data Integration for Compass Group Australia titled “Meal Vision”
VMLY&R, Melbourne:
Gold in Data-Led Creativity for Honest Eggs Co. titled “FitChix”
Gold in Data-Led Creativity for Honest Eggs Co. titled “FitChix”
CANADA:
Citizen Relations, Toronto:
Silver in Data Collection and Research for Elimin8Hate titled “ReclaimYourName.dic”
Citizen Relations, Toronto:
Silver in Data Collection and Research for Elimin8Hate titled “ReclaimYourName.dic”
Dentsu Creative, Toronto:
Gold in Real-Time Data for Skip Express Lane titled “Inflation Cookbook”
Silver in Data Collection and Research for Skip Express Lane titled “Inflation Cookbook”
Gold in Real-Time Data for Skip Express Lane titled “Inflation Cookbook”
Silver in Data Collection and Research for Skip Express Lane titled “Inflation Cookbook”
COLOMBIA:
Grey Colombia, Bogota:
Finalist in Data Visualization for Makro titled “Life Extending Stickers”
Grey Colombia, Bogota:
Finalist in Data Visualization for Makro titled “Life Extending Stickers”
GERMANY:
Fork Unstable Media, Hamburg:
Gold in Data Collection and Research for Jüdisches Museum Frankfurt titled “Shoah Memorial Frankfurt”
Gold in Data Visualization for Jüdisches Museum Frankfurt titled “Shoah Memorial Frankfurt”
Fork Unstable Media, Hamburg:
Gold in Data Collection and Research for Jüdisches Museum Frankfurt titled “Shoah Memorial Frankfurt”
Gold in Data Visualization for Jüdisches Museum Frankfurt titled “Shoah Memorial Frankfurt”
ITALY:
Alkemy, Milan:
Finalist in Real-Time Data for Amazon Originals titled “The Bad Square”
Alkemy, Milan:
Finalist in Real-Time Data for Amazon Originals titled “The Bad Square”
KOREA:
INNOCEAN, Seoul:
Finalist in Data Collection and Research for Hanwha titled “Solar Beehive”
Finalist in Data-Led Creativity for Hanwha titled “Solar Beehive”
INNOCEAN, Seoul:
Finalist in Data Collection and Research for Hanwha titled “Solar Beehive”
Finalist in Data-Led Creativity for Hanwha titled “Solar Beehive”
UNITED ARAB EMIRATES:
Saatchi & Saatchi Dubai, Dubai:
Silver in Data Visualization for Kinokuniya titled “Time to Read”
Saatchi & Saatchi Dubai, Dubai:
Silver in Data Visualization for Kinokuniya titled “Time to Read”
UNITED KINGDOM:
McCann London, London:
Silver in Data-Led Creativity for Show Racism The Red Card titled “Fabric of England”
Silver in Data Visualization for Plant Drop titled “Smart Plants”
Bronze in Data Visualization for Show Racism The Red Card titled “Fabric of England”
Finalist in Data-Led Targeting for Plant Drop titled “Smart Plants”
McCann London, London:
Silver in Data-Led Creativity for Show Racism The Red Card titled “Fabric of England”
Silver in Data Visualization for Plant Drop titled “Smart Plants”
Bronze in Data Visualization for Show Racism The Red Card titled “Fabric of England”
Finalist in Data-Led Targeting for Plant Drop titled “Smart Plants”
UNITED STATES:
Grey New York, New York:
Gold in Data Visualization for American Society of Clinical Oncology (ASCO) titled “Most Beautiful Sound”
Grey New York, New York:
Gold in Data Visualization for American Society of Clinical Oncology (ASCO) titled “Most Beautiful Sound”
McCann, New York:
Grand LIA for Mastercard titled “Where To Settle”
Gold in Data Integration for Mastercard titled “Where To Settle”
Wunderman Thompson, New York:
Silver in Data Visualization for Foundation to Combat Antisemitism titled “#StandUpToJewishHate”
Bronze in Data-Led Creativity for Foundation to Combat Antisemitism titled “#StandUpToJewishHate”
Grand LIA for Mastercard titled “Where To Settle”
Gold in Data Integration for Mastercard titled “Where To Settle”
Wunderman Thompson, New York:
Silver in Data Visualization for Foundation to Combat Antisemitism titled “#StandUpToJewishHate”
Bronze in Data-Led Creativity for Foundation to Combat Antisemitism titled “#StandUpToJewishHate”
TRANSFORMATIVE BUSINESS IMPACT
AUSTRALIA:
AIRBAG, Melbourne:
Gold in Commercial Transformation: Specific Sector Innovations for Honest Eggs Co. titled “FitChix”
Silver in Commercial Transformation: Brand Manifestation for Honest Eggs Co. titled “FitChix”
AIRBAG, Melbourne:
Gold in Commercial Transformation: Specific Sector Innovations for Honest Eggs Co. titled “FitChix”
Silver in Commercial Transformation: Brand Manifestation for Honest Eggs Co. titled “FitChix”
Deloitte, Melbourne:
Bronze in Commercial Transformation: Specific Sector Innovations for Compass Group Australia titled “Meal Vision”
Bronze in Commercial Transformation: Specific Sector Innovations for Compass Group Australia titled “Meal Vision”
Thinkerbell, Sydney:
Bronze in Commercial Transformation: Creative Operational Transformation for Lion titled “Brewery Duty”
Bronze in Commercial Transformation: Creative Operational Transformation for Lion titled “Brewery Duty”
VMLY&R, Melbourne:
Gold in Commercial Transformation: Specific Sector Innovations for Honest Eggs Co. titled “FitChix”
Gold in Commercial Transformation: Specific Sector Innovations for Honest Eggs Co. titled “FitChix”
BELGIUM:
Wunderman Thompson Benelux, Antwerp:
Silver in Commercial Transformation: Specific Sector Innovations for Vow titled “The Mammoth Meatball”
Wunderman Thompson Benelux, Antwerp:
Silver in Commercial Transformation: Specific Sector Innovations for Vow titled “The Mammoth Meatball”
CANADA:
Citizen Relations, Toronto:
Silver in Community and Government Transformation: Sustainable Government and Community for Elimin8Hate titled “ReclaimYourName.dic”
Citizen Relations, Toronto:
Silver in Community and Government Transformation: Sustainable Government and Community for Elimin8Hate titled “ReclaimYourName.dic”
Edelman, Toronto:
Silver in Commercial Transformation: Purpose for Dove titled “#KeepTheGrey”
Silver in Commercial Transformation: Purpose for Dove titled “#KeepTheGrey”
CHINA:
Draftline, Shanghai:
Grand for Corona titled “Corona Extra Lime”
Gold in Commercial Transformation: Creative Operational Transformation for Corona titled “Corona Extra Lime”
Bronze in Commercial Transformation: Purpose for Corona titled “Corona Extra Lime”
Draftline, Shanghai:
Grand for Corona titled “Corona Extra Lime”
Gold in Commercial Transformation: Creative Operational Transformation for Corona titled “Corona Extra Lime”
Bronze in Commercial Transformation: Purpose for Corona titled “Corona Extra Lime”
COLOMBIA:
Grey Colombia, Bogota:
Finalist in Commercial Transformation: Sustainability for Makro titled “Life Extending Stickers”
Grey Colombia, Bogota:
Finalist in Commercial Transformation: Sustainability for Makro titled “Life Extending Stickers”
Ogilvy Colombia, Bogotá:
Bronze in Commercial Transformation: Product Design for Centelsa by Nexans titled “Self-Sufficient Food Cart”
Bronze in Community and Government Transformation: Innovative Community Experience for Centelsa by Nexans titled “Self-Sufficient Food Cart”
Bronze in Commercial Transformation: Creative Operational Transformation for Carulla titled “The Fresh System”
Bronze in Commercial Transformation: Sustainability for Carulla titled “The Fresh System”
Bronze in Commercial Transformation: Product Design for Centelsa by Nexans titled “Self-Sufficient Food Cart”
Bronze in Community and Government Transformation: Innovative Community Experience for Centelsa by Nexans titled “Self-Sufficient Food Cart”
Bronze in Commercial Transformation: Creative Operational Transformation for Carulla titled “The Fresh System”
Bronze in Commercial Transformation: Sustainability for Carulla titled “The Fresh System”
FRANCE:
BETC Paris, Paris:
Finalist in Commercial Transformation: Purpose for CER titled “The Lost Ride”
BETC Paris, Paris:
Finalist in Commercial Transformation: Purpose for CER titled “The Lost Ride”
Publicis Conseil, Paris:
Silver in Commercial Transformation: Specific Sector Innovations for RENAULT titled “Plug - Inn”
Silver in Commercial Transformation: Specific Sector Innovations for RENAULT titled “Plug - Inn”
GERMANY:
Accenture Song Germany, Hamburg:
Silver in Commercial Transformation: Product Design for ekn footwear titled “Designed in Bangladesh. Made in Europe.”
Silver in Commercial Transformation: Purpose for ekn footwear titled “Designed in Bangladesh. Made in Europe.”
Accenture Song Germany, Hamburg:
Silver in Commercial Transformation: Product Design for ekn footwear titled “Designed in Bangladesh. Made in Europe.”
Silver in Commercial Transformation: Purpose for ekn footwear titled “Designed in Bangladesh. Made in Europe.”
HeimatTBWA\Germany, Berlin:
Finalist in Commercial Transformation: Sustainability for HORNBACH titled “Let Nature Do The Job”
Finalist in Commercial Transformation: Sustainability for HORNBACH titled “Let Nature Do The Job”
HONDURAS:
Ogilvy Honduras, Tegucigalpa:
Gold in Commercial Transformation: Purpose for Regal Springs titled “Heaven Fish”
Ogilvy Honduras, Tegucigalpa:
Gold in Commercial Transformation: Purpose for Regal Springs titled “Heaven Fish”
INDIA:
BBDO India, Mumbai:
Bronze in Commercial Transformation: Purpose for Ariel India titled “Silent Separation #ShareTheLoad”
BBDO India, Mumbai:
Bronze in Commercial Transformation: Purpose for Ariel India titled “Silent Separation #ShareTheLoad”
VMLY&R, Mumbai:
Silver in Commercial Transformation: Customer Experience for Unilever titled “Suvidha Centre”
Silver in Community and Government Transformation: Sustainable Government and Community for Unilever titled “Suvidha Centre”
Silver in Commercial Transformation: Customer Experience for Unilever titled “Suvidha Centre”
Silver in Community and Government Transformation: Sustainable Government and Community for Unilever titled “Suvidha Centre”
ITALY:
LePub, Italy:
Gold in Commercial Transformation: Creative Operational Transformation for Heineken titled “Bar Experience”
Gold in Commercial Transformation: Sustainability for Barilla titled “Passive Cooking”
Silver in Commercial Transformation: Brand Manifestation for Heineken titled “Bar Experience”
LePub, Italy:
Gold in Commercial Transformation: Creative Operational Transformation for Heineken titled “Bar Experience”
Gold in Commercial Transformation: Sustainability for Barilla titled “Passive Cooking”
Silver in Commercial Transformation: Brand Manifestation for Heineken titled “Bar Experience”
KOREA:
Cheil Worldwide, Seoul:
Gold in Community and Government Transformation: Government and Citizen Experience for A Silent Emergency Call titled “Knock Knock”
Cheil Worldwide, Seoul:
Gold in Community and Government Transformation: Government and Citizen Experience for A Silent Emergency Call titled “Knock Knock”
INNOCEAN, Seoul:
Bronze in Community and Government Transformation: Sustainable Government and Community for Hanwha titled “Solar Beehive”
Bronze in Community and Government Transformation: Sustainable Government and Community for Hanwha titled “Solar Beehive”
PERU:
McCann, Lima:
Finalist in Commercial Transformation: Purpose for Inca Kola titled “The City Of Double Rainbows”
McCann, Lima:
Finalist in Commercial Transformation: Purpose for Inca Kola titled “The City Of Double Rainbows”
SOUTH AFRICA:
Ogilvy South Africa, Cape Town:
Bronze in Commercial Transformation: Purpose for Castle Lage titled “Bread of the Nation”
Ogilvy South Africa, Cape Town:
Bronze in Commercial Transformation: Purpose for Castle Lage titled “Bread of the Nation”
SPAIN:
VMLY&R Health Spain, Madrid:
Silver in Community and Government Transformation: Sustainable Government and Community for SFBO (Sociedad Franco-Brasileira de Oncologia) titled “Dogs Without Borders”
VMLY&R Health Spain, Madrid:
Silver in Community and Government Transformation: Sustainable Government and Community for SFBO (Sociedad Franco-Brasileira de Oncologia) titled “Dogs Without Borders”
THAILAND:
Edelman Thailand, Bangkok:
Gold in Community and Government Transformation : Creative Policy for Dove - Unilever titled “#LetHerGrow”
Edelman Thailand, Bangkok:
Gold in Community and Government Transformation : Creative Policy for Dove - Unilever titled “#LetHerGrow”
UNITED ARAB EMIRATES:
Impact BBDO, Dubai:
Gold in Community and Government Transformation: Creative Policy for UN Women titled “Child Wedding Cards”
Gold in Community and Government Transformation: Government and Citizen Experience for UN Women titled “Child Wedding Cards”
Impact BBDO, Dubai:
Gold in Community and Government Transformation: Creative Policy for UN Women titled “Child Wedding Cards”
Gold in Community and Government Transformation: Government and Citizen Experience for UN Women titled “Child Wedding Cards”
UNITED STATES:
Energy BBDO, Chicago:
Bronze in Commercial Transformation: Purpose for Raid titled “Certified Care”
Energy BBDO, Chicago:
Bronze in Commercial Transformation: Purpose for Raid titled “Certified Care”
McCann, New York:
Gold in Commercial Transformation: Customer Experience for Microsoft titled “ADLaM: An Alphabet to Preserve a Culture”
Silver in Commercial Transformation: Brand Manifestation for Microsoft titled “ADLaM: An Alphabet to Preserve a Culture”
View All the Winners & Finalists
Gold in Commercial Transformation: Customer Experience for Microsoft titled “ADLaM: An Alphabet to Preserve a Culture”
Silver in Commercial Transformation: Brand Manifestation for Microsoft titled “ADLaM: An Alphabet to Preserve a Culture”
View All the Winners & Finalists
Notes to the Editor:
London International Awards (LIA), now in its 38th year, was founded by Barbara Levy, President. Barbara is the first and only woman to start and operate an International Awards Show. Since its inception, LIA has been a worldwide award for creative excellence in all forms of media.
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.
Annually, LIA assembles the most celebrated people in the industry together in Las Vegas. All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with exception to work that they personally collaborated on.
100% owned and operated by women. LIA continues to hold the unique distinction of being the only international award show owned by a woman and having a full-time staff of only women.
London International Awards (LIA), now in its 38th year, was founded by Barbara Levy, President. Barbara is the first and only woman to start and operate an International Awards Show. Since its inception, LIA has been a worldwide award for creative excellence in all forms of media.
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.
Annually, LIA assembles the most celebrated people in the industry together in Las Vegas. All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with exception to work that they personally collaborated on.
100% owned and operated by women. LIA continues to hold the unique distinction of being the only international award show owned by a woman and having a full-time staff of only women.