Exclusive, and single-mindedly focused on the work and those who create it.

Creative LIAisons' Mission Statement
To develop, educate, inspire and grow young creative talent, coaching them to their full potential. The goal of this program is to give young creatives from around the globe, access to learn from some of the most experienced people working in our industry and related industries. This game-changing training academy is a powerful springboard for the next generation of talent. LIA created the exclusive and sought after Creative LIAisons program in 2012 as a way of giving back to the industry that supports us.
Virtual Coaching
Coaches will conduct personal virtual sessions, of an hour each, with three different young creatives. They will cover all disciplines from creative, to strategy, to account management, etc. with emphasis on skill development, how to work and navigate in these virtual times, and how to establish future directions to meet the ever-shifting demands of the global work environment.
LIAisons On-Site Series
LIAisons features seminars, panel discussions and interactive workshops. As Creative LIAisons runs concurrently with LIA on-site Judging, attendees receive one-on-one mentoring from many of the jurors. LIA is the only show that allows attendees unlimited access to the jury and the invaluable experience to sit in on statue discussions as they occur in real-time.
“You have the thing. Keep at it.” Those were the words that were spoken by Thomas Edison to Henry Ford that inspired Ford to build automobiles. It had always been a dream of Henry Ford to meet Thomas Edison. During an event, Edison had a conversation with Ford about the Quadricycle, the first automobile that Ford had designed. Henry Ford has singled out that meeting with Edison as an important inspiration for his career.
Conversations can move ideas and careers forward. So after a year of embracing the virtual space, Creative LIAisons welcomes a select group of attendees back to Las Vegas to engage in round-table conversations with the top creatives whose work they admire.  
With travel restrictions still in place for many countries globally, Creative LIAisons will be open to 35-40 attendees from North America. With a smaller group, attendees will have ample opportunities to meet, mingle and learn from their personal interactions around the table as well as from the jurors. As usual, attendees will be invited to sit in on statue discussions of several different juries and be privy to the insights and viewpoints that are expressed in those rooms.

Executives have told us numerous times that they have found LIAisons to be priceless for the juniors who participate.

Those attending the onsite program are encouraged to participate in as much as they can, make their voices heard, and report what they have learned back to their companies. This is not a vacation or a boondoggle. It is much more like a boot camp. With some drinking at night.
Industry leaders have praised this program as being an invaluable training tool for young creatives.  The program provides junior creatives with expertise, insight and new professional relationships. LIAisons has been described as priceless by countless alumni.  Questions and conversations are more than encouraged; they are essential to the experience.
For 2021, we have expanded the program, developing a virtual coaching experience to create personal connections through direct one-to-one interaction. This program will allow young industry professionals an extremely rare opportunity to have real time, one-to-one coaching with industry luminaries.

If you have any queries at all please ask. We love hearing from you.

Email Creative LIAisons Director


Creativity is the most valuable asset in our business today. You can’t teach creativity, but you can coach talent.

LIA has created a virtual networking program to develop, educate, inspire and grow young creative talent.
Our virtual program offers one-to-one coaching sessions with some of the finest creative minds. It is a golden opportunity for young creatives working in this business.  Coaches will conduct personal virtual sessions, of an hour each, with three different young creatives.
This program will allow young industry professionals an extremely rare opportunity to have real time, one-to-one coaching with industry luminaries. Each young creative will have the opportunity to interact with not just one, but three ‘Creative Coaches’ from around the globe. These personal e-coaching sessions with three different established industry leaders are private and bespoke. Each session is designed to develop and grow young talent, coaching them to their full potential.
Coaching is the ability to take a talent to a place one can’t take themself. To see in people what they can’t see in themself.

LIAisons on-site program runs concurrently with LIA judging.

The on-site program is designed to give attendees ample opportunity to meet and mingle with the icons of advertising, design, digital, health & pharma, production and technology. The intimate environment provides young professionals unparalleled access and networking opportunities. Unlike other festivals our size, environment and events are designed for juniors to enjoy unfettered access to the leaders of the industry.
There are no delegate fees and we pay for flights and hotel accommodations for all attendees in Las Vegas. As a result, attendance is extremely competitive. We can only accommodate 100 delegates, with preference given, of course, to agencies that support LIA through entries. During judging, all jury rooms are open, LIAisons attendees are welcome in to observe the process first-hand from the initial conversations all the way through to final metal awarding (no bribing please). No other show does this.
LIA does not directly select attendees.  Instead, we allocate seats to companies, industry associations and media partners that support us, who send attendees as a way to nurture, educate and honor their young creative stars.


Speakers, Workshops and Panels

A Selection from the Past Programs


  • Daymond John
  • Rob Reilly
  • John Mescall
  • Bob Isherwood
  • Nick Law
  • Diane Jackson
  • Oliver Fuselier
  • Pum Lefebure
  • Malcolm Poynton
  • Piyush Pandey
  • Doerte Spengler-Ahrens
  • Maddie Raedts
  • Taras Wayner
  • Chris Smith
  • Doerte Spengler-Ahrens
  • Emad Tahtouh
  • Mark Tutssel
  • Ralph van Dijk
  • Diederik van Middelkoop


  • Branded - Content vs. Entertainment?
    Raphael Aflalo, Mel Clements, Jesse Coulter, Lizie Gower, Jonathon Ker, Jimmy Smith
  • The Audio Boom Tom Eymundson, Jill Kershaw, Ralph van Dijk
  • A Women's Journey Susan Credle, Laura Gregory, Karen Howe, Merlee Jayme, Rosie Yakob
  • Where is all the Branded Entertainment?
    Sonal Dabral, Kerstin Emhoff, Perry Fair, Dennis Lueck, John McKelvey, Jimmy Smith


  • 6-Second Workshop by Great Guns
  • InnerVation Lab presented by the Shark Group featuring Daymond John
  • Rare Access sponsored by Sweetshop and Google