2025
Key Dates

Virtual Creative LIAisons Coaching Sessions:
April through November 2025

Onsite Creative LIAisons in Las Vegas:
27th September through
1st October 2025

 

Creative LIAisons Funded by LIA

Developing, Educating, Nurturing, Inspiring young talent since 2012 
Creative LIAisons is all about bringing the global creative community together to help develop our brightest emerging talent. And it's offered free to all participants, because opportunity shouldn't come with a price tag. 

Onsite Program 
Funded by festival entry fees, LIAisons brings approximately 125 young creatives to Vegas every year for a five-day program running concurrently with our awards judging.

  • Seminars, panels, workshops
  • Inspiration and learning from the best in the industry
  • A campus-like atmosphere where conversation and connection with fellow delegates and industry heavyweights is constant
  • Sitting in jury rooms as the world’s best creatives analyze, argue, promote and dissect the world’s best work
  • And no delegates fees, with all flights and accommodation free

Virtual Program 
To ensure as many young creatives as possible benefit, our virtual program offers one-on-one mentorship and online coaching sessions with top global talent.

Each mentee gets to work with three different coaches from around the world. And because everything we do is created for creatives, we don’t dictate how the sessions are structured. Everyone’s journey is their own, so both mentor and mentee decide what will work best for them.

As a mentee, you get to select a wish-list from the available mentors. And it’s always a great list, testament to the generosity and all-round awesomeness of the creative community.

Selection Process
LIA doesn’t directly select attendees. We send out global allocations to the creative community. Candidates are then put forward by companies that support LIA, agency networks, ad clubs and associations and the trade press through regional competitions. 

We allow a small quota of mentees to self-nominate for the virtual program. Each year the total number of mentees across both programs is approximately 300.

All mentees of both the onsite and virtual programs must be currently working in the industry or a related business and be between the ages of 21 - 30.

“This is my second year with Creative LIAisons and I'm really not sure who is getting more out of it, the younger creatives I'm mentoring, or myself. It's an incredibly gratifying experience to give back to the next generation who is as appreciative as they are hungry for this type of guidance and attention. Attention, which is woefully lacking, as our industry gets cut further and further to the bone, making staffing leaner, busier and sadly, ill-equipped with the luxury of time needed to give younger creatives the level of support they need to learn and grow.  Kudos to LIA for helping to fill this void." Ari Halper, Global ECD & Head of Creative Excellence, RGA

2025 Creative Coaching

Coaching is unlocking a person’s potential, helping them to learn rather than teaching them.

Coaching is ‘performance driven’, designed to improve the professional’s on-the-job capabilities. It is the universal language of change and learning.

The foundation of the LIA Coaching Academy is a game changer. It is designed for young talent with creative flair. The rising stars who have exceptional natural abilities, the drive to be better, and the ambition to be a top level creative.

The chance to have ‘one-to-one’ bespoke and private training coaching sessions with some of the industries finest creative minds is a golden opportunity for young creatives working in this business to improve their skill set. An opportunity to develop the art of perfect practice.

The industry leading coaches are from the four corners of the world. They are charged with helping develop, motivate and train the next generation of practitioners in communication to their full potential. Partnering with gifted young creatives in a thought-provoking and creative process that inspires them to maximize their personal and professional capabilities.

Coaching boosts confidence, develops creative skills, improves work performance and builds effective communication ability. These personal real-time one-to-one virtual coaching sessions are an extremely rare opportunity for rising stars.

I’m a big fan of football and when I look around the world at great players and teams, there’s always a world-class training academy behind them, designed to develop their talents.

This is the goal of the LIA coaching academy, destined to be a creative talent development powerhouse in our industry.

And this is important, as we are a Creative Solutions industry. We live and die by our ideas and I believe that creativity is the most valuable asset in business today.

It’s through a creative lens that we solve everything.

LIA has always championed, nurtured and inspired young talent. This platform is designed to develop, educate, inspire and grow creative talent to their full potential.
 

That’s why we as an industry must invest in a new generation of fearless talent with a commitment to excellence, and help them constantly improve. They are our lifeblood.

“Perfect practise
  makes perfect”

Mark Tutssel, Former Executive Chairman &
Global Chief Creative Officer
Leo Burnett Worldwide

Creative LIAisons Sponsors