Exclusive, and single-mindedly focused on the work and those who create it.

Creative LIAisons' Mission Statement
To develop, educate, inspire and grow emerging talent, coaching them to their full potential. The goal of this program is to give young creatives from around the globe, access to learn from some of the most experienced people working in our industry and related industries. This game-changing training academy is a powerful springboard for the next generation of talent. LIA created the exclusive and sought after Creative LIAisons program in 2012 as a way of giving back to the industry that supports us.
LIAisons On-Site Series
LIAisons features seminars, panel discussions and interactive workshops. As Creative LIAisons runs concurrently with LIA on-site Judging in Las Vegas, attendees have the opportunity to have one on one conversations with jurors and speakers, learning from top creatives from around the world, as well as each other. LIA is the only show that allows attendees unfettered access to the jury and the invaluable experience to observe statue discussions as they occur in real-time. There are no delegate fees and we pay for flights and hotel accommodations for all attendees in Las Vegas.
Virtual Coaching
In 2021, LIA created a global one-to-one virtual coaching and networking program. This program will allow young creatives, up to age 30, to tap into the minds, expertise and experiences of respected industry luminaries. Each Coach will conduct three one-to-one virtual sessions with three young creatives. Each session is bespoke to meet the needs of the specific mentee. Each mentee gets the invaluable experience of speaking with three different coaches. The sessions cover all disciplines from creativity, to strategy, to account management, etc. with emphasis on skill development and how to establish future directions to meet the ever-shifting demands of the global work environment.
As Daymond John, CEO of FUBU and The Shark Group, who is a big supporter and regular speaker at the program has said: "Being around like-minded people and mentors are the number one reason for success."
Conversations can move ideas and careers forward. 
In 2023 LIA will continue both its virtual and onsite Creative LIAisons educational programs. 

Executives have told us numerous times that they have found LIAisons to be priceless for the
Young creatives who participate.

Those attending the onsite program are encouraged to participate in as much as they can, make their voices heard, and report what they have learned back to their companies. This is not a vacation or a boondoggle. It is much more like a boot camp. With some drinking at night.
Industry leaders have praised this program as being an invaluable training tool for young creatives.  The program provides junior creatives with expertise, insight and new professional relationships. LIAisons has been described as priceless by countless alumni.  Questions and conversations are more than encouraged; they are essential to the experience.
In 2021, we expanded the program, developing a virtual coaching experience to create personal connections through direct one-to-one interaction. This program allows young industry professionals an extremely rare opportunity to have real time, one-to-one coaching with industry luminaries. 

If you have any queries at all please ask. We love hearing from you.

Email Creative LIAisons Director


Creativity is the most valuable asset in our business today. You can’t teach creativity, but you can coach talent.

LIA has created a global virtual one-to-one coaching program to develop, educate, inspire and grow emerging talent, coaching them to their full potential.
This program offers one-to-one coaching sessions with some of the finest creative minds. It is a golden opportunity for young creatives working in this business. Mentees will receive personal e-coaching sessions, of an hour each, with three different established industry leaders. These sessions are private and bespoke. They will cover all disciplines with emphasis on skill development, how to hone skills, elevate ideas and boost creative confidence to fast track creative careers. No other mentoring program even comes close to empowering young talent with key and new skills for a purpose-driven future. Many of the Coaches have continued to establish long term connections with their mentees even  after the annual program has concluded.
Coaching is the ability to take a talent to a place one can’t take themself. To see in people what they can’t see in themself. themselves.

LIAisons on-site program runs concurrently with LIA judging.

The on-site program is fully funded by LIA with no cost to companies or attendees. This program, running concurrently with LIA Judging in Las Vegas, offers attendees ample opportunity to meet, mingle and network with the icons of advertising, design, digital, health & pharma, production, technology and more. The intimate environment provides young professionals unparalleled access to jurors, speakers, top level creatives and each other. Unlike other large festivals, our size, environment and events are designed for emerging talent to enjoy unfettered access to the leaders of the industry and to learn from the best. The program features seminars, panel discussions, interactive workshops, as well as the unique opportunity to observe statue discussions in the jury rooms. LIA is the only show that offers this. 
There are no delegate fees and we pay for flights and hotel accommodations for all attendees in Las Vegas. As a result, attendance is extremely competitive. We can only accommodate 100 delegates, with preference given, of course, to agencies that support LIA through entries. During judging, all jury rooms are open for observation; LIAisons attendees are welcome to observe the statue discussion process for the final metal awarding (no bribing please). No other show does this. 
LIA does not directly select attendees. Instead, we allocate seats to companies, industry associations and media partners that support us, who send attendees as a way to nurture, educate and honor their young creative stars.


Speakers, Workshops and Panels

A Selection from the Past Programs


  • Daymond John
  • Rob Reilly
  • John Mescall
  • Bob Isherwood
  • Nick Law
  • Diane Jackson
  • Oliver Fuselier
  • Pum Lefebure
  • Malcolm Poynton
  • Piyush Pandey
  • Doerte Spengler-Ahrens
  • Maddie Raedts
  • Taras Wayner
  • Chris Smith
  • Doerte Spengler-Ahrens
  • Emad Tahtouh
  • Mark Tutssel
  • Ralph van Dijk
  • Diederik van Middelkoop


  • Branded - Content vs. Entertainment?
    Raphael Aflalo, Mel Clements, Jesse Coulter, Lizie Gower, Jonathon Ker, Jimmy Smith
  • The Audio Boom Tom Eymundson, Jill Kershaw, Ralph van Dijk
  • A Women's Journey Susan Credle, Laura Gregory, Karen Howe, Merlee Jayme, Rosie Yakob
  • Where is all the Branded Entertainment?
    Sonal Dabral, Kerstin Emhoff, Perry Fair, Dennis Lueck, John McKelvey, Jimmy Smith


  • 6-Second Workshop by Great Guns
  • InnerVation Lab presented by the Shark Group featuring Daymond John
  • Rare Access sponsored by Sweetshop and Google