The value attendees get out of Creative LIAisons is significant. The fact that they're really able to identify with the people that are speaking speaks volumes for the opportunity that they get when they come here.- Matt Eastwood
Eight years ago, after in-depth discussions with the Worldwide Chief Creative Officers and other leaders in the industry, London International Awards (LIA) decided to replace the one-night Awards Ceremony in London with an educational initiative for young talent between the ages of 21 and 30. Creative LIAisons is an annual program limited to 100 attendees from around the globe.
LIAisons has become one of the most sought after programs in the industry. As a way of giving back, LIA provides air transportation and hotel accommodations to those that attend. The companies that send attendees do not incur any costs. LIA does not directly choose the attendees. Seats are allocated to companies and networks that support LIA through entries and media outlets that organize creative competitions around the world.
Creative LIAisons runs concurrently with London International Awards (LIA) judging, providing exclusive access to all of LIA's jury members. This is the perfect opportunity for the attendees to mingle and have one-on-one discussions with the top creative talent in advertising, design, digital, production and technology. LIA also hosts a party for jurors, speakers, media and the Creative LIAisons attendees. It is an informal event that allows juniors to have unfettered access to the leaders of the industry.
The program consists of networking, seminars and the privilege to sit in on statue deliberations. Allowing junior creatives access to the judging room from the beginning of statue discussions through to the final metal decisions is an experience no other award show offers. Not only does it provide insight as to what is an award winning piece of work, but provides a guide as to what sets apart great creative. This has been described by many of the Creative LIAisons' alumni as priceless.
This years Creative LIAisons takes place from 3rd October through 6th October.
Wednesday 3rd October
Thursday 4th October
Susan Credle, FCB
Matt Eastwood, JWT
Amir Kassaei, DDB
Pum Lefebure, Design Army
Matt MacDonald, BBDO
Khai Tham Meng, Ogilvy
Malcolm Poynton, Cheil
Maddie Raedts, IMA
(More speakers to be announced.)
Friday 5th October
Print | Poster | Billboard | Ambient | Verbal Identity
Saturday 6th October
Judged by Creative LIAisons Attendees, along with:
Mike Cranfield, Gorilla Doctors
Lara Logan, 60 Minutes Correspondent
(More judges to be announced.)
Interested in a chance to enter a competition with no entry fee? LIA, an international Awards Show that believes in creative excellence and perpetuating the spirit of creativity in young creatives announces a competition in partnership with Gorilla Doctors
To create brand awareness and raise the profile of Gorilla Doctors in order to increase their donor base.
WHO IS ELIGIBLE?
Creative work must be conceptualized and executed by an individual or team working in the industry.
There is no fee to enter. All entries must be input through the LIA Entry System
WIN AN ECOTOUR
The winning individual or team will win an Ecotour donated by Terra Incognito Ecotours for a once-in-a-lifetime trip to visit Rwanda, home to the critically endangered Mountain Gorillas. In addition, the team will be invited to participate in Creative LIAisons 2019 or Judge LIA 2019 in Las Vegas. The prize will be awarded to two people maximum. The trip to Las Vegas will only be awarded to those that are 21 years of age by October 2019.