Exclusive, and single-mindedly focused on the work and those who create it.

Creative LIAisons' Mission Statement
A global coaching initiative to develop, educate, inspire and nurture emerging talent. The goal of this program is to give young creatives from around the globe, access to learn from some of the most experienced people working in our industry and related industries. This game-changing training academy is a powerful springboard for the current and next generation of talent. LIA created the exclusive and sought after Creative LIAisons program in 2012 as a way of giving back to the industry that supports us.
LIAisons On-site Program
LIAisons features seminars, panel discussions and interactive workshops. As Creative LIAisons runs concurrently with LIA on-site Judging in Las Vegas, attendees have the opportunity to have one on one conversations with jurors and speakers, learning from top creatives from around the world, as well as each other. LIA is the only show that allows attendees unfettered access to the jury and the invaluable experience to observe statue discussions as they occur in real-time. There are no delegate fees and we pay for flights and hotel accommodations for all attendees in Las Vegas.
LIAisons Virtual Program
LIA also has a global one-to-one virtual coaching and networking program that allows emerging talent, up to the age of 30, to have access to industry leaders. It enables mentees to tap into the minds, expertise and experiences of respected industry luminaries. Each mentee will have three sessions with three different coaches.
Each session is bespoke to meet the needs of the specific mentee. The sessions cover all disciplines from creativity, to strategy, to account management, etc. with emphasis on skill development and how to establish future directions to meet the ever-shifting demands of the global work environment.
As Daymond John, CEO of FUBU and The Shark Group, who is a big supporter and regular speaker at the program has said: "Being around like-minded people and mentors is the number one reason for success."
Selection Process
Mentees chosen are young creatives from around the globe, currently working in the industry or a related business and are between the ages of 21 and 30.
Mentees are selected by advertising clubs and associations, trade press, companies that support LIA, regional competitions and a select number are self-nominated.
Conversations can move ideas and careers forward. 

Creative Coaching

Coaching is unlocking a person’s potential, helping them to learn rather than teaching them.

Coaching is ‘performance driven’, designed to improve the professional’s on-the-job capabilities. It is the universal language of change and learning.

The foundation of the LIA Coaching Academy is a game changer. It is designed for young talent with creative flair. The rising stars who have exceptional natural abilities, the drive to be better, and the ambition to be a top level creative.

The chance to have ‘one-to-one’ bespoke and private training coaching sessions with some of the industries finest creative minds is a golden opportunity for young creatives working in this business to improve their skill set. An opportunity to develop the art of perfect practice.

The industry leading coaches are from the four corners of the world. They are charged with helping develop, motivate and train the next generation of practitioners in communication to their full potential. Partnering with gifted young creatives in a thought-provoking and creative process that inspires them to maximize their personal and professional capabilities.

Coaching boosts confidence, develops creative skills, improves work performance and builds effective communication ability. These personal real-time one-to-one virtual coaching sessions are an extremely rare opportunity for rising stars.

I’m a big fan of football and when I look around the world at great players and teams, there’s always a world-class training academy behind them, designed to develop their talents.

This is the goal of the LIA coaching academy, destined to be a creative talent development powerhouse in our industry.

And this is important, as we are a Creative Solutions industry. We live and die by our ideas and I believe that creativity is the most valuable asset in business today.

It’s through a creative lens that we solve everything.

LIA has always championed, nurtured and inspired young talent. This platform is designed to develop, educate, inspire and grow creative talent to their full potential.

That’s why we as an industry must invest in a new generation of fearless talent with a commitment to excellence, and help them constantly improve. They are our lifeblood.



Creativity is the most valuable asset in our business today. You can’t teach creativity, but you can coach talent.

The virtual program offers one-to-one coaching sessions with some of the finest industry minds. It is a golden opportunity for emerging talent working in this business. Mentees will receive personal e-coaching sessions, of an hour each, with three different established industry leaders. These sessions are private and bespoke. They will cover all disciplines with emphasis on skill development, how to hone skills, elevate ideas and boost creative confidence to fast-track creative careers. No other mentoring program even comes close to empowering young talent with key and new skills for a purpose-driven future. Many of the coaches have continued to establish long term connections with their mentees even  after the annual program has concluded.
Coaching is the ability to take a talent to a place one can’t take themself. To see in people what they can’t see in themself.

LIAisons On-site program runs concurrently with LIA judging.

The on-site program is fully funded by LIA with no cost to companies or attendees. This program, running concurrently with LIA Judging in Las Vegas, offers attendees ample opportunity to meet, mingle and network with the icons of advertising, design, digital, health & pharma, production, technology and more. The intimate environment provides young professionals unparalleled access to jurors, speakers, top level creatives and each other. Unlike other large festivals, our size, environment and events are designed for emerging talent to enjoy unfettered access to the leaders of the industry and to learn from the best. The program features seminars, panel discussions, interactive workshops, as well as the unique opportunity to observe statue discussions in the jury rooms. LIA is the only show that offers this. 
There are no delegate fees and we pay for flights and hotel accommodations for all attendees in Las Vegas. As a result, attendance is extremely competitive. We can only accommodate 100 mentees, with preference given, of course, to agencies that support LIA. Throughout judging, all jury rooms are open for observation. One of the privileges of being on-site, is sitting in the jury rooms during  the statue discussions. No other show allows this. 
LIA does not directly select attendees. Instead, we allocate seats to companies, industry associations and media partners that support us, who send attendees as a way to nurture, educate and honor their young creative stars.

Executives have told us numerous times that they have found LIAisons to be priceless for the young creatives who participate

Industry leaders have praised this program as being an invaluable training tool for young talent.  The program provides emerging talent with expertise, insight and new professional relationships. Throughout the years many past attendees have quickly advanced through the ranks, becoming high-level creatives, company owners or hold managerial positions in some of the best agencies, tech companies and brands.
LIAisons has been described as priceless by countless alumni. Questions and conversations are more than encouraged; they are essential to the experience. 
Creatives participating in the program are encouraged to make their voices heard and report what they have learned back to their companies. 
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