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Creative LIAisons Funded by LIA

MISSION STATEMENT
LIA created this exclusive and sought after Creative LIAisons program in 2012 as a way of giving back to the industry that supports us. Our mission is to empower young talent with key skills for a purpose-driven future. This program is designed as a global coaching initiative to develop, educate, inspire and nurture emerging talent. The goal is to give young creatives from around the globe, access to learn from the most experienced and awarded people working in our industry and related businesses. This game-changing training academy is a powerful springboard for the current and next generation of talent.
 
ONSITE PROGRAM
Creative LIAisons Onsite Program runs concurrently with LIA Judging in Las Vegas, offering attendees ample opportunity to meet, mingle and network with the icons of advertising, design, digital, health & pharma, production, technology and more. The intimate environment provides young professionals unparalleled access to jurors, speakers and top-level creatives. Unlike other large festivals, our size, environment and events are designed for emerging talent to enjoy unfettered access to the leaders of the industry. The program features seminars, panel discussions, interactive workshops, as well as the unique opportunity to observe statue discussions as they occur in real-time. LIA is the only global festival that offers this. 
 
There are no delegate fees and flights and hotel accommodations for the approximate 125 attendees are covered by LIA.
 
VIRTUAL PROGRAM
The Virtual Program creates personal connections through direct interaction that on a global level has never been offered by an awards festival. It allows young creatives, up to age 30, to tap into the minds, expertise and experiences of respected industry luminaries. These bespoke sessions with three established industry leaders cover all disciplines with emphasis on skill development, elevating ideas and boosting creative confidence to fast-track careers. This year, over 175 mentees are enrolled in this program.
 
SELECTION PROCESS
LIA does not directly select attendees. Mentees are selected by Companies that support LIA, Agency Networks, Ad Clubs and Associations, Trade Press, regional competitions and a select number that self nominate. Self-Nominations are for the virtual program only. 
 
Mentees are young creatives from around the globe, currently working in the industry or a related business and are between the ages of 21 and 30.
 

Creativity is the most valuable asset in our business today. You can’t teach creativity, but you can coach talent.

As Daymond John, CEO of FUBU and The Shark Group, who is a big supporter and regular speaker at the program, has said: "Being around like-minded people and mentors is the number one reason for success."
 

Creative Coaching

Coaching is unlocking a person’s potential, helping them to learn rather than teaching them.

Coaching is ‘performance driven’, designed to improve the professional’s on-the-job capabilities. It is the universal language of change and learning.

The foundation of the LIA Coaching Academy is a game changer. It is designed for young talent with creative flair. The rising stars who have exceptional natural abilities, the drive to be better, and the ambition to be a top level creative.

The chance to have ‘one-to-one’ bespoke and private training coaching sessions with some of the industries finest creative minds is a golden opportunity for young creatives working in this business to improve their skill set. An opportunity to develop the art of perfect practice.

The industry leading coaches are from the four corners of the world. They are charged with helping develop, motivate and train the next generation of practitioners in communication to their full potential. Partnering with gifted young creatives in a thought-provoking and creative process that inspires them to maximize their personal and professional capabilities.

Coaching boosts confidence, develops creative skills, improves work performance and builds effective communication ability. These personal real-time one-to-one virtual coaching sessions are an extremely rare opportunity for rising stars.

I’m a big fan of football and when I look around the world at great players and teams, there’s always a world-class training academy behind them, designed to develop their talents.

This is the goal of the LIA coaching academy, destined to be a creative talent development powerhouse in our industry.

And this is important, as we are a Creative Solutions industry. We live and die by our ideas and I believe that creativity is the most valuable asset in business today.

It’s through a creative lens that we solve everything.

LIA has always championed, nurtured and inspired young talent. This platform is designed to develop, educate, inspire and grow creative talent to their full potential.
 

That’s why we as an industry must invest in a new generation of fearless talent with a commitment to excellence, and help them constantly improve. They are our lifeblood.