2015 JUDGING COMMENTS

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Elke Klinkhammer
Digital

Chief Creative Officer
McCann Worldgroup Germany
Frankfurt
Comments

Today great ideas are digitally empowered, connected or integrated. As a jury, we had to dig deeper and investigate on how things really work and what role digital actually plays. We challenged the status quo of every piece of greatness. And that's what is great about LIA, the high standard and the relentlessness.

We rewarded magical ideas, brave work that can't be ignored and that's shared by millions like Nazis against Nazis #rechtsgegenrechts, Germany's most involuntary charity walk. We looked for surprising ideas that stopped us in our tracks, like the Animal Copyrights, and digital innovation that has the ability to change people's lives.