Regional Chief Creative Officer, Asia Pacific
Dentsu Aegis Network
Singapore
Comments
The immigration officer asked what I was doing in Vegas. Blearly-eyed from 30 hours of flying and flight connection delays, I told him I had come for the London International Awards.
He didn’t find it funny that I was 5,000 miles off course. It was the most appropriate start to the following 4 days in Sin City.
The Non-Traditional medium was not unlike the oddity of judging the London International Awards in America. It was unlike anything I had judged at Cannes, Clio and D&AD.
From orange juice that was branded the minute it was squeezed to getting moms to get football hooligans to behave, it was the best possible cocktail for my jet lag.
The judging process was another eye-opener. The jury who had awarded every award worth winning, openly discussed the work in the presence of 30 lucky young creatives. My work would have been so much better if I had been this fortunate 20 years ago.
The immigration officer asked what I was doing in Vegas. Blearly-eyed from 30 hours of flying and flight connection delays, I told him I had come for the London International Awards.
He didn’t find it funny that I was 5,000 miles off course. It was the most appropriate start to the following 4 days in Sin City.
The Non-Traditional medium was not unlike the oddity of judging the London International Awards in America. It was unlike anything I had judged at Cannes, Clio and D&AD.
From orange juice that was branded the minute it was squeezed to getting moms to get football hooligans to behave, it was the best possible cocktail for my jet lag.
The judging process was another eye-opener. The jury who had awarded every award worth winning, openly discussed the work in the presence of 30 lucky young creatives. My work would have been so much better if I had been this fortunate 20 years ago.
Thank you LIA for putting me on the wrong flight.