Creative Director
F/Nazca Saatchi & Saatchi
São Paulo
Comments
Nice city, great people, fantastic and relaxed atmosphere; all of this describes LIA judging.
We had an awesome group of judges - focused, not on politics, but on finding the very best work, the hidden gems, and nothing more. There were some exceptional pieces of work (especially in the Billboard and Poster mediums).
And if all that wasn't enough, the Creative LIAisons Program comprised of one hundred young creatives attending talks was inspiring to all of us. What a nice thing for a festival to do; a huge favor to the industry.
All that said, I left Las Vegas proud, happy, and most importantly, better than when I arrived. Thanks a lot!
Nice city, great people, fantastic and relaxed atmosphere; all of this describes LIA judging.
We had an awesome group of judges - focused, not on politics, but on finding the very best work, the hidden gems, and nothing more. There were some exceptional pieces of work (especially in the Billboard and Poster mediums).
And if all that wasn't enough, the Creative LIAisons Program comprised of one hundred young creatives attending talks was inspiring to all of us. What a nice thing for a festival to do; a huge favor to the industry.
All that said, I left Las Vegas proud, happy, and most importantly, better than when I arrived. Thanks a lot!