2015 JUDGING COMMENTS

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Joanina Pastoll
Design and Package Design

Executive Creative Director
Lowe Cross Colours
Johannesburg
Comments

FIRST and MOST IMPORTANT:

A fantastic jury, mature, non political and all after the same thing – to reward high calibre work.

The Gold, Silver and Bronze statues are each an accomplishment to win. The work was strategically driven, had phenomenal concepts, was beautifully crafted and had an impact on their environment.

Our Grand Prix - Love has no labels - had another layer, in that it was meaningful and created awareness against bias. A powerful, well executed and surprising idea.

Also want to say how I thoroughly enjoyed being part of the judging process again.

I would like to say thank you for the generosity of LIA for paying for the airfare. It really is not taken for granted. Some of us may not be able to attend if our companies have to pay for the tickets as the budgets are so tight, so very much appreciated. And thank you for the smooth arrangements in travel, Patricia!

I would like to compliment LIA on the class show that you run. I have been very privileged in that I judged several other shows recently (specifically the design and promotions medium) and find LIA top of class.

The calibre of the judges is great. Well done to Wayne! Especially in the Design medium this year; it was such a wonderful mix of people. Strong, but mature, no politics and it was all about the best work shining.

The work entered was of a high calibre. You get great entries and it seems to be representative of the best out there in the world. This I am sure is continual process and leverage. I am sure that you actually contact companies and remind and encourage them to enter.

The layout of entries is excellent. As well as the change overs. The team in the room so lovely, knowledgable and helped at the drop of a hat! Judging and seeing the work well represented is so good. I have heard on occasion from other judges from other shows and experienced it personally at other shows when entries were laying on the floor in a corner, or were in a badly lit area - and that justice was not done to that piece of work.

It is great that each person has his/her own computer - and an APPLE! Yah! Ones' own ear phones! This way each judge can do justice to the work, work at his/her own pace and this benefits the work. No irritations with waiting for a computer and then having to judge late into the night.

Great accommodation - I loved the new hotel – I know you had logistical problems - but us judges didn’t feel that.

Thank you for the lovely dinners and special attention. The LIA organisers made the event so intimate. We loved the treat to a show! What a highlight and felt so spoilt to have experienced it.

The food and refreshments were great during judging and so were the dinners at night. Thank you!