Group Executive Creative Director
Leo Burnett
London
Comments
This was my first time judging at LIA and my first time in Las Vegas.
I have to say that I was blown away by both. The quality of the juries, the openness of discussion and a seamless judging process made it one of the most enjoyable, professional and politics-free award shows I have ever had the privilege to take part in.
Then there's the Young Creatives program.
It's extraordinary. Of course, other shows have made cursory gestures towards our grass roots talent, but at LIA it's much more than that: Young creatives in their hundreds, from all corners of the world, are flown in, put up in hotels, inspired by talks from the world's creative leaders and also get to sit in on the statue judging.
While other shows could be accused of relentlessly taking from our industry, LIA is giving something back.
This was my first time judging at LIA and my first time in Las Vegas.
I have to say that I was blown away by both. The quality of the juries, the openness of discussion and a seamless judging process made it one of the most enjoyable, professional and politics-free award shows I have ever had the privilege to take part in.
Then there's the Young Creatives program.
It's extraordinary. Of course, other shows have made cursory gestures towards our grass roots talent, but at LIA it's much more than that: Young creatives in their hundreds, from all corners of the world, are flown in, put up in hotels, inspired by talks from the world's creative leaders and also get to sit in on the statue judging.
While other shows could be accused of relentlessly taking from our industry, LIA is giving something back.