Judging "The New", LIA 2015 has been an incredible, educational and a somewhat confronting experience. The New is a tough medium to define. On the surface it sounds easy, just award work that is awesome and innovative. Well that’s easier said than done. What is considered innovative? At what point does work stop being iterative and mildly innovative and cross that boundary in to what is considered Ground Breaking and New?
Well the short answer is, it’s pretty much impossible to define in words. It requires a team of like minded, and not so like minded individuals to sit in a room and discuss each piece of work individually and on its own merits. The judging team this year was fantastic. It was very diverse, with every member coming at a piece of work from a different angle and bringing a new perspective to the conversation. It meant that unanimous consensus as to what was considered award winning was rare, but highly rewarding.
Judging "The New", LIA 2015 has been an incredible, educational and a somewhat confronting experience. The New is a tough medium to define. On the surface it sounds easy, just award work that is awesome and innovative. Well that’s easier said than done. What is considered innovative? At what point does work stop being iterative and mildly innovative and cross that boundary in to what is considered Ground Breaking and New?
Well the short answer is, it’s pretty much impossible to define in words. It requires a team of like minded, and not so like minded individuals to sit in a room and discuss each piece of work individually and on its own merits. The judging team this year was fantastic. It was very diverse, with every member coming at a piece of work from a different angle and bringing a new perspective to the conversation. It meant that unanimous consensus as to what was considered award winning was rare, but highly rewarding.