Richard De Aragüés
Music Video and Production & Post-Production
Director
Jitterbug Films
London
Comments
This was my first year on the panel at the London International Awards and I left much richer from the experience of judging with such a talented group of individuals.
The Jury for the 2015 Production & Post-Production had exacting standards and discussions were passionate, but our wonderful President Lizie Gower superbly managed the debate in a fair and open manner, allowing valuable points of view to be fearlessly expressed.
The unique atmosphere and sense of fair play at LIA ensure that at these awards, it’s clear there’s never been any lobbying or vote swapping tolerated. Content was brought back, elevated and often demoted.
From the huge volume of entries, the shortlist was clear-cut and the Grand LIA, Gold, Silver and Bronze Award winners were unanimous. We were strongly committed to ensuring genuine talent prevailed, and I left Las Vegas super inspired as the quality of the work reigned supreme - it was a joy to judge.
As for an International selection of the world's brightest young creatives, it’s a rare opportunity to witness how the juries deliberate the metal rounds. It’s an inspiring idea to invite the very people who'll be shaping the future to listen to the current leaders of our industry, as the judges filter out the sublime from the mediocre, and share insights on what makes great advertising truly special.
The LIA is one of the few award shows where you have the opportunity to really get to know the other judges. I look forward to seeing many of them again, as they were simply world-class, smart, fun, energizing people, who share a genuine passion for what we do.
I would like to thank Barbara Levy, Wayne Youkhana and their team for inviting me to this immaculately run event and for creating such a wonderful atmosphere in which to network and make new friends.
This was my first year on the panel at the London International Awards and I left much richer from the experience of judging with such a talented group of individuals.
The Jury for the 2015 Production & Post-Production had exacting standards and discussions were passionate, but our wonderful President Lizie Gower superbly managed the debate in a fair and open manner, allowing valuable points of view to be fearlessly expressed.
The unique atmosphere and sense of fair play at LIA ensure that at these awards, it’s clear there’s never been any lobbying or vote swapping tolerated. Content was brought back, elevated and often demoted.
From the huge volume of entries, the shortlist was clear-cut and the Grand LIA, Gold, Silver and Bronze Award winners were unanimous. We were strongly committed to ensuring genuine talent prevailed, and I left Las Vegas super inspired as the quality of the work reigned supreme - it was a joy to judge.
As for an International selection of the world's brightest young creatives, it’s a rare opportunity to witness how the juries deliberate the metal rounds. It’s an inspiring idea to invite the very people who'll be shaping the future to listen to the current leaders of our industry, as the judges filter out the sublime from the mediocre, and share insights on what makes great advertising truly special.
The LIA is one of the few award shows where you have the opportunity to really get to know the other judges. I look forward to seeing many of them again, as they were simply world-class, smart, fun, energizing people, who share a genuine passion for what we do.
I would like to thank Barbara Levy, Wayne Youkhana and their team for inviting me to this immaculately run event and for creating such a wonderful atmosphere in which to network and make new friends.