Matt Eastwood
- Jury President
Print • Poster • Billboard
Worldwide CCO
J. Walter Thompson
New York
Comments
The challenge with the Print/Poster/Billboard medium is that every year there seems to be less work to judge. It’s not the quality that is the issue, it’s the quantity. We saw some great work, but we were challenged when it came to selecting a Grand LIA in Print. Whilst we thought there was some very strong campaigns, we weren’t prepared to say that it was the very best print work in the world. It deserved to be recognized, but perhaps not at that level. Having said that, we were thrilled with the work in the Poster and Billboard categories and awarded Grand LIA’s to KFC’s wonderful series of posters and Samsung’s “Safety Truck” respectively. The jury was looking for work that lifted creativity to a higher level. And, if possible, lifted society to a higher level as well. Both the Grand’s achieved that. The KFC posters lifted society to a higher level by putting out work that added charm and beauty to the world. Even better, Samsung produced a piece of work that will literally save countless lives. And there is no higher purpose than that.
The challenge with the Print/Poster/Billboard medium is that every year there seems to be less work to judge. It’s not the quality that is the issue, it’s the quantity. We saw some great work, but we were challenged when it came to selecting a Grand LIA in Print. Whilst we thought there was some very strong campaigns, we weren’t prepared to say that it was the very best print work in the world. It deserved to be recognized, but perhaps not at that level. Having said that, we were thrilled with the work in the Poster and Billboard categories and awarded Grand LIA’s to KFC’s wonderful series of posters and Samsung’s “Safety Truck” respectively. The jury was looking for work that lifted creativity to a higher level. And, if possible, lifted society to a higher level as well. Both the Grand’s achieved that. The KFC posters lifted society to a higher level by putting out work that added charm and beauty to the world. Even better, Samsung produced a piece of work that will literally save countless lives. And there is no higher purpose than that.