Executive Creative Director
Wieden + Kennedy Tokyo
Tokyo
Comments
There was a wonderful absence of bullshit at LIA, which was surprising as it's held in Las Vegas. Maybe it was the chill atmosphere or the standard of judges, but it was refreshing to meet a group of people focused on cutting through and defining the meaning of good creative. Nonsense and posturing was abandoned and replaced by debate on what the hell 'digital' means in this day and age. Not sure there was a definitive answer to that but for sure great work rose to the top and I felt reinvigorated and refreshed by the experience. Thanks LIA!
There was a wonderful absence of bullshit at LIA, which was surprising as it's held in Las Vegas. Maybe it was the chill atmosphere or the standard of judges, but it was refreshing to meet a group of people focused on cutting through and defining the meaning of good creative. Nonsense and posturing was abandoned and replaced by debate on what the hell 'digital' means in this day and age. Not sure there was a definitive answer to that but for sure great work rose to the top and I felt reinvigorated and refreshed by the experience. Thanks LIA!