What is digital? Or should we ask, “What isn’t digital?” Because today, almost all work has at least some digital elements.
So as a jury, our approach was to recognize work that truly is digital at its core, and/or work that would not have been successful without digital. But above everything else, we looked for GREAT IDEAS. Timeless work that would outlive the shiny new tech/app/whatever that could very well be obsolete by the time you read this.
After spending almost 50 hours in a windowless room judging over 1,000 entries, 14 Golds were awarded. If you belong to the 1.5%, you should be proud of your elusive commodity called the LIA statue. Your clients deserve a raise, the agencies a fee hike. Your mom may finally care about what you do in the office.
But, we did not award a Grand LIA. There was great work, but we could not arrive at one that was a clear winner. Gems that rose to the top include Mercedes 'Build a GLA on Instagram', Under Armor 'I Will What I Want', Exito ‘Aid to Cart', Ad Council ‘Love Has No Labels’, SoundCloud ‘Wall of Sound' and EXIT-Deutschland ‘Nazis against Nazis’. Honda ’The Other Side’ and Taco Bell ‘Blackout’ were discussed for Grand LIA, but ultimately we concluded without one.
A week in Vegas would usually drain your soul and empty your wallet. But thanks to the outstanding work, we left exhilarated, and rich with inspiration. We believe the year’s best work won. Hopefully you’ll agree with our decisions.
But, enough about the past. Let’s talk about the future. LIA is not just another awards show because it gives back in a big way. It’s future-focused. Every year, 100 under-30s arrive in Vegas to attend a week of seminars by the world’s top creative leaders, and banter (and network) over dinners. Best of all they have the priceless opportunity to observe the Gold, Silver, Bronze and Grand LIA jury discussions. They witness the praising and ripping apart of work. How amazing is that? And it’s fully sponsored by the LIA. Now that’s a Grand LIA idea. LIA Creative LIAisons is definitely an idea “I wish I had thought of”!
Thank you Barbara and Wayne for your hospitality and the privilege to lead the 2015 Digital Jury this year. And thank you Daniel, Brent, Elke, Andreas, Mike and Jason for being an amazeballs jury.
What is digital? Or should we ask, “What isn’t digital?” Because today, almost all work has at least some digital elements.
So as a jury, our approach was to recognize work that truly is digital at its core, and/or work that would not have been successful without digital. But above everything else, we looked for GREAT IDEAS. Timeless work that would outlive the shiny new tech/app/whatever that could very well be obsolete by the time you read this.
After spending almost 50 hours in a windowless room judging over 1,000 entries, 14 Golds were awarded. If you belong to the 1.5%, you should be proud of your elusive commodity called the LIA statue. Your clients deserve a raise, the agencies a fee hike. Your mom may finally care about what you do in the office.
But, we did not award a Grand LIA. There was great work, but we could not arrive at one that was a clear winner. Gems that rose to the top include Mercedes 'Build a GLA on Instagram', Under Armor 'I Will What I Want', Exito ‘Aid to Cart', Ad Council ‘Love Has No Labels’, SoundCloud ‘Wall of Sound' and EXIT-Deutschland ‘Nazis against Nazis’. Honda ’The Other Side’ and Taco Bell ‘Blackout’ were discussed for Grand LIA, but ultimately we concluded without one.
A week in Vegas would usually drain your soul and empty your wallet. But thanks to the outstanding work, we left exhilarated, and rich with inspiration. We believe the year’s best work won. Hopefully you’ll agree with our decisions.
But, enough about the past. Let’s talk about the future. LIA is not just another awards show because it gives back in a big way. It’s future-focused. Every year, 100 under-30s arrive in Vegas to attend a week of seminars by the world’s top creative leaders, and banter (and network) over dinners. Best of all they have the priceless opportunity to observe the Gold, Silver, Bronze and Grand LIA jury discussions. They witness the praising and ripping apart of work. How amazing is that? And it’s fully sponsored by the LIA. Now that’s a Grand LIA idea. LIA Creative LIAisons is definitely an idea “I wish I had thought of”!
Thank you Barbara and Wayne for your hospitality and the privilege to lead the 2015 Digital Jury this year. And thank you Daniel, Brent, Elke, Andreas, Mike and Jason for being an amazeballs jury.