Chief Creative Officer
Google Asia-Pacific
Singapore
Comments
I love this medium, because it is so difficult to judge. At times it feels more like wrestling than it does deliberation. Is this new? Are you sure? What makes it so? Would it comfortably sit somewhere else? Or is it truly an orphan? Okay it’s new, but is it brilliant?
We didn’t award a Grand Prix. Not because we were miserly, but because nothing took it to the next level. There were masterful pieces of work, no doubt. But no single piece took us into new and unchartered territory. So we simply decided not to lower the currency.
Having said that, the three Golds are wicked smart. Career defining. So too are the Silvers and Bronzes. Flashes of genius, all. Hell, even the Finalists are rather glorious. Many have won metal in lesser shows.
Which leads me to the one thing I remember most. This jury. Without question it was the most diverse and uniquely talented have ever had the pleasure of working with. Everyone was a gifted outlier. I learned so much. And shut up so little. Respect (and apologies) all around.
I love this medium, because it is so difficult to judge. At times it feels more like wrestling than it does deliberation. Is this new? Are you sure? What makes it so? Would it comfortably sit somewhere else? Or is it truly an orphan? Okay it’s new, but is it brilliant?
We didn’t award a Grand Prix. Not because we were miserly, but because nothing took it to the next level. There were masterful pieces of work, no doubt. But no single piece took us into new and unchartered territory. So we simply decided not to lower the currency.
Having said that, the three Golds are wicked smart. Career defining. So too are the Silvers and Bronzes. Flashes of genius, all. Hell, even the Finalists are rather glorious. Many have won metal in lesser shows.
Which leads me to the one thing I remember most. This jury. Without question it was the most diverse and uniquely talented have ever had the pleasure of working with. Everyone was a gifted outlier. I learned so much. And shut up so little. Respect (and apologies) all around.